Dundrum Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Dundrum in 2025? Explore comprehensive Airbnb analytics for Dundrum, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Dundrum, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Dundrum, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Dundrum Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Dundrum Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Dundrum (2025)
Understanding the monthly revenue variations for Airbnb listings in Dundrum is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Dundrum is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Dundrum across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,017+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,335 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,097 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,222, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Dundrum
Dundrum Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Dundrum STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Dundrum:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Dundrum
Average Daily Rate (ADR) Airbnb Trends in Dundrum (2025)
Effective short term rental pricing strategy in Dundrum involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Dundrum typically peaks in September and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $191 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $115 per night.
Average Daily Rate (ADR) Trend by Month in Dundrum
Get Live Dundrum Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Dundrum (2025)
Peak Season (July, June, April)
- Revenue averages $4,652 per month
- Occupancy rates average 49.6%
- Daily rates average $191
Shoulder Season
- Revenue averages $3,357 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $198
Low Season (January, February, March)
- Revenue drops to average $1,458 per month
- Occupancy decreases to average 30.2%
- Daily rates adjust to average $196
Seasonality Insights for Dundrum
- The Airbnb seasonality in Dundrum shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Dundrum's highest earning potential, with monthly revenues capable of climbing to $4,743, occupancy reaching a high of 69.3%, and ADRs peaking at $219.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,315, occupancy could drop to 24.9%, and ADRs may adjust down to $186.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Dundrum.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Dundrum seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Dundrum (2025)
Exploring the top neighborhoods for short-term rentals in Dundrum? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dundrum Town Centre | A vibrant hub with shopping, dining, and entertainment options, attracting both locals and tourists. A prime spot for Airbnb hosting due to its proximity to amenities and attractions. | Dundrum Castle, Tollymore Forest Park, Murlough National Nature Reserve, Dundrum Beach, Local shops and cafes |
| Murlough Beach | A stunning natural beach area that's perfect for outdoor enthusiasts. Popular for beach vacations and family getaways, making it a great choice for Airbnb hosts. | Murlough Bay, Dunes and walks, Beach activities, Water sports, Wildlife watching |
| Tollymore Forest Park | An area of outstanding natural beauty that attracts visitors for its scenic views and outdoor activities. Ideal for hosting guests looking to explore the great outdoors. | Walking trails, Picnic areas, River walks, Historical bridges, Nature trails |
| Dundrum Castle | Rich in history and providing breathtaking views of the surrounding area, this historic site attracts visitors interested in culture and history, a perfect set-up for short stays. | Castle ruins, Guided tours, Historical exhibits, Scenic viewpoints |
| Ballayshannon River | Offers beautiful views and opportunities for kayaking and fishing, making it appealing for guests who enjoy nature and outdoor sports. | Hiking trails, Fishing spots, Scenic landscapes, Picnic areas |
| Castle Ward | A famous filming location for 'Game of Thrones', this historical estate attracts fans of the series and tourists. Great for themed stays. | Game of Thrones Tours, Gardens and parkland, Castle tours, Events and activities |
| Kilclief Beach | A beautiful and peaceful beach ideal for relaxing holidays. Attracts families and couples, well-suited for seaside Airbnb rentals. | Secluded beach, Picnic facilities, Scenic walks, Swimming opportunities |
| Sandy Lane | A residential area with proximity to local amenities and the natural beauty of Dundrum. Appeals to travelers looking for a local experience. | Local shops, Walking distance to attractions, Community events, Access to transport links |
Understanding Airbnb License Requirements & STR Laws in Dundrum (2025)
While Dundrum, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Dundrum to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Dundrum (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Dundrumbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Murlough Country House built in 1750
Entire Place • 6 bedrooms
Stay On The Bay, Dundrum, amazing mountain views
Entire Place • 3 bedrooms
73 The Quay
Entire Place • 2 bedrooms
Lower Murlough Cottage
Entire Place • 3 bedrooms
Bayside View Apartment
Entire Place • 2 bedrooms
Heritage Cottages Dundrum 1
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Dundrum (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Dundrum based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kit | 3 | $297,907 | 122 | 4.98/5.0 |
| Sophie | 2 | $66,248 | 173 | 4.97/5.0 |
| Janet | 1 | $45,369 | 140 | 4.95/5.0 |
| Lynda | 1 | $40,478 | 30 | 4.80/5.0 |
| Host #48773702 | 1 | $40,083 | 3 | 5.00/5.0 |
| Tracy | 1 | $39,617 | 159 | 5.00/5.0 |
| David | 1 | $34,580 | 3 | 5.00/5.0 |
| Ursula | 1 | $32,388 | 42 | 4.83/5.0 |
| Clive | 1 | $29,856 | 9 | 4.89/5.0 |
| Fionnuala | 1 | $29,205 | 436 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Dundrum.
Dive Deeper: Advanced Dundrum STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Dundrum. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDundrum Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Dundrum
- The Dundrum Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.5% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Dundrum, House properties are the most common (51.9%), reflecting the local real estate landscape.
- Houses represent a significant 51.9% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 7.4%) offer potential for unique stay experiences.
Dundrum Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Dundrum
- The dominant room capacity in Dundrum is 3 bedrooms listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 70.3% of the active Airbnb listings in Dundrum, indicating a high concentration in these sizes.
- A significant 51.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Dundrum.
Dundrum Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Dundrum
- The most common guest capacity trend in Dundrum vacation rentals is listings accommodating 6 guests (37%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Dundrum STR market, accounting for 51.8% of listings.
- 44.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Dundrum.
- On average, properties in Dundrum are equipped to host 4.4 guests.
Dundrum Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Dundrum
- The most common availability pattern in Dundrum falls within the 181-270 days range, representing 48.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Dundrum (48.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Dundrum Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
20% of total
2 Nights
15 listings
60% of total
3 Nights
2 listings
8% of total
30+ Nights
3 listings
12% of total
Key Insights
- The most prevalent minimum stay requirement in Dundrum is 2 Nights, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Dundrum Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12%) caters to monthly stays (30+ nights) in Dundrum, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60% of Dundrum hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Dundrum.
Dundrum Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
36.4% of total
Moderate
9 listings
40.9% of total
Firm
4 listings
18.2% of total
Strict
1 listings
4.5% of total
Cancellation Policy Insights for Dundrum
- The prevailing Airbnb cancellation policy trend in Dundrum is Moderate, used by 40.9% of listings.
- The market strongly favors guest-friendly terms, with 77.3% of listings offering Flexible or Moderate policies. This suggests guests in Dundrum may expect booking flexibility.
- Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Dundrum.
- Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Dundrum.
Dundrum STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Dundrum
- The overall average booking lead time for vacation rentals in Dundrum is 77 days.
- Guests book furthest in advance for stays during July (average 137 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 39 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (115 days avg.) sees the longest lead times, while Spring (73 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Dundrum.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 137 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Dundrum averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Dundrum (2025)
Amenity Prevalence
Amenity Insights for Dundrum
- Essential amenities in Dundrum that guests expect include: TV, Carbon monoxide alarm, Smoke alarm, Wifi, Hot water, Heating, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Free parking on premises, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Dundrum: TV, Carbon monoxide alarm, Smoke alarm, Wifi, Hot water, Heating, Essentials.
- Prioritize adding missing essentials: Wifi, Hot water, Heating, Essentials.
- Consider adding popular differentiators like Refrigerator or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Dundrum to stay competitive.
Dundrum Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Dundrum
- The typical guest profile for Airbnb in Dundrum consists of primarily domestic travelers (73%), often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 73.3% of guests.
- Key international markets include United Kingdom (73.3%) and Ireland (10.4%).
- Top languages spoken are English (64.3%) followed by German (12.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Belfast and England.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Dundrum Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Galston | 11 | $7,951 | $676.77 | 46% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Valley | 18 | $4,042 | $254.80 | 44% |
| Braichmelyn | 41 | $3,894 | $246.43 | 54% |
| Rhoscolyn | 17 | $3,799 | $370.12 | 43% |
| Isle of Man | 11 | $3,767 | $363.18 | 36% |
| Llanbedrgoch | 14 | $3,504 | $248.90 | 50% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Nant Peris | 17 | $3,349 | $226.51 | 48% |
| Glenluce | 10 | $3,345 | $186.90 | 59% |