Derry/Londonderry Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Derry/Londonderry in 2025? Explore comprehensive Airbnb analytics for Derry/Londonderry, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Derry/Londonderry, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 286 active listings.
Whether you're considering an Airbnb investment in Derry/Londonderry, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Derry/Londonderry Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Derry/Londonderry Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Derry/Londonderry (2025)
Understanding the monthly revenue variations for Airbnb listings in Derry/Londonderry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Derry/Londonderry is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Derry/Londonderry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,885+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,751 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,686 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $913, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Derry/Londonderry
Derry/Londonderry Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Derry/Londonderry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Derry/Londonderry:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Derry/Londonderry
Average Daily Rate (ADR) Airbnb Trends in Derry/Londonderry (2025)
Effective short term rental pricing strategy in Derry/Londonderry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Derry/Londonderry typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $240+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $172 or more.
- Typical properties (Median) charge around $125 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Derry/Londonderry
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Airbnb Seasonality Analysis & Trends in Derry/Londonderry (2025)
Peak Season (August, June, July)
- Revenue averages $2,943 per month
- Occupancy rates average 54.6%
- Daily rates average $156
Shoulder Season
- Revenue averages $2,301 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $156
Low Season (January, February, March)
- Revenue drops to average $1,404 per month
- Occupancy decreases to average 31.4%
- Daily rates adjust to average $158
Seasonality Insights for Derry/Londonderry
- The Airbnb seasonality in Derry/Londonderry shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Derry/Londonderry's highest earning potential, with monthly revenues capable of climbing to $3,098, occupancy reaching a high of 59.3%, and ADRs peaking at $165.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,321, occupancy could drop to 29.0%, and ADRs may adjust down to $149.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Derry/Londonderry.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Derry/Londonderry seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Derry/Londonderry (2025)
Exploring the top neighborhoods for short-term rentals in Derry/Londonderry? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Derry/Londonderry, offering historical sites, vibrant culture, and nightlife. A prime spot for tourists and easy access to all attractions. | The Derry Walls, Guildhall, Museum of Free Derry, Peace Bridge, Ebrington Square, St. Columb's Cathedral |
| The Waterside | Located across the river from the city centre, this area combines residential charm with proximity to city attractions, appealing to families and tourists alike. | Foyle Bridge, St. Columb's Park, Waterside Theatre, The Playhouse, The River Foyle |
| Culmore | A picturesque suburb of Derry that offers scenic views of the Foyle and is close to nature. Great for guests looking for a serene experience while being near the city. | Culmore Point, The Foyle Marina, Local nature trails, Culmore Golf Club |
| Strabane | A town just outside Derry with a rich history and close community. It appeals to visitors interested in exploring the countryside and local culture. | Strabane Canal, The River Mourne, Local parks, Artisan shops, Historical sites |
| Waterside | This area features a mix of residential and commercial developments with easy access to Derry City. Potential for attracting both business and holiday visitors. | The Old Library Trust, Foyle Search and Rescue, Local shops and cafes |
| Galliagh | A residential area that offers a unique insight into local life. Attracts guests looking for an authentic experience away from commercialized tourist spots. | Local parks, Community events, Mullans Park |
| Shantallow | Known for its community spirit, this area is appealing for visitors who want to explore everyday life in Derry, away from the busy city center. | Local amenities, Parks and green spaces, Community events |
| Letterkenny (nearby) | A short drive from Derry, it offers additional amenities and attractions for visitors willing to explore beyond the city limits. Caters to Dublin travelers as well. | Gartan Outdoor Adventure Centre, The Cathedral, Local festivals and events |
Understanding Airbnb License Requirements & STR Laws in Derry/Londonderry (2025)
While Derry/Londonderry, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Derry/Londonderry to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Derry/Londonderry (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Derry/Londonderrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
No. 22 The Square
Entire Place • 12 bedrooms
Forty Four North
Entire Place • 8 bedrooms
Art House
Entire Place • 10 bedrooms
Jazz House
Entire Place • 6 bedrooms
Luxury Hot Tub Retreat Derry City
Entire Place • 3 bedrooms
City Town-House
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Derry/Londonderry (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Derry/Londonderry based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| John | 46 | $1,399,590 | 1351 | 4.30/5.0 |
| Justin | 3 | $152,267 | 328 | 4.78/5.0 |
| Luke | 4 | $137,375 | 456 | 4.62/5.0 |
| Ciaran | 4 | $133,349 | 123 | 3.72/5.0 |
| Joseph | 3 | $129,719 | 51 | 4.90/5.0 |
| Janice | 6 | $126,432 | 514 | 4.98/5.0 |
| Nigel | 6 | $121,254 | 3208 | 4.89/5.0 |
| Annmarie | 2 | $117,170 | 37 | 4.89/5.0 |
| Shane | 4 | $106,973 | 30 | 4.88/5.0 |
| Tonya | 5 | $104,571 | 333 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Derry/Londonderry.
Dive Deeper: Advanced Derry/Londonderry STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Derry/Londonderry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsDerry/Londonderry Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Derry/Londonderry
- The Derry/Londonderry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.6% of the 286 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 29.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Derry/Londonderry, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- The presence of 8.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 6.5%) offer potential for unique stay experiences.
Derry/Londonderry Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Derry/Londonderry
- The dominant room capacity in Derry/Londonderry is 1 bedroom listings, making up 27.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 49.3% of the active Airbnb listings in Derry/Londonderry, indicating a high concentration in these sizes.
- A significant 26.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Derry/Londonderry.
Derry/Londonderry Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Derry/Londonderry
- The most common guest capacity trend in Derry/Londonderry vacation rentals is listings accommodating 4 guests (19.2%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Derry/Londonderry STR market, accounting for 36.7% of listings.
- 25.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Derry/Londonderry.
- On average, properties in Derry/Londonderry are equipped to host 3.4 guests.
Derry/Londonderry Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Derry/Londonderry
- The most common availability pattern in Derry/Londonderry falls within the 181-270 days range, representing 38.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Derry/Londonderry (37.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Derry/Londonderry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
141 listings
51.5% of total
2 Nights
84 listings
30.7% of total
3 Nights
12 listings
4.4% of total
4-6 Nights
5 listings
1.8% of total
7-29 Nights
1 listings
0.4% of total
30+ Nights
31 listings
11.3% of total
Key Insights
- The most prevalent minimum stay requirement in Derry/Londonderry is 1 Night, adopted by 51.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.2%) of the Derry/Londonderry Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.3%) caters to monthly stays (30+ nights) in Derry/Londonderry, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.5% of Derry/Londonderry hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Derry/Londonderry.
Derry/Londonderry Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
1.9% of total
Flexible
82 listings
30.7% of total
Moderate
86 listings
32.2% of total
Firm
40 listings
15% of total
Strict
54 listings
20.2% of total
Cancellation Policy Insights for Derry/Londonderry
- The prevailing Airbnb cancellation policy trend in Derry/Londonderry is Moderate, used by 32.2% of listings.
- There's a relatively balanced mix between guest-friendly (62.9%) and stricter (35.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.2% market standard in Derry/Londonderry.
- Regularly review your cancellation policy against competitors and market demand shifts in Derry/Londonderry.
Derry/Londonderry STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Derry/Londonderry
- The overall average booking lead time for vacation rentals in Derry/Londonderry is 57 days.
- Guests book furthest in advance for stays during July (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (83 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Derry/Londonderry.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 83 days) to capture early planners.
- Monitor your own booking lead times against these Derry/Londonderry averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Derry/Londonderry (2025)
Amenity Prevalence
Amenity Insights for Derry/Londonderry
- Essential amenities in Derry/Londonderry that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Heating, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Derry/Londonderry: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like TV or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Derry/Londonderry to stay competitive.
Derry/Londonderry Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Derry/Londonderry
- The typical guest profile for Airbnb in Derry/Londonderry consists of a mix of domestic (37%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 37.3% of guests.
- Key international markets include United Kingdom (37.3%) and United States (20.2%).
- Top languages spoken are English (59.9%) followed by French (10.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Derry/Londonderry Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Port Ellen | 30 | $3,266 | $188.53 | 67% |
| Skerries | 33 | $3,040 | $236.50 | 47% |
| Bowmore | 25 | $2,985 | $218.44 | 61% |
| Dublin | 2,732 | $2,868 | $227.55 | 51% |
| The Municipal District of Ardee | 31 | $2,822 | $223.86 | 43% |
| The Municipal District of Dundalk | 129 | $2,819 | $281.87 | 40% |
| Malahide | 31 | $2,813 | $258.61 | 52% |
| Carrick-on-Shannon | 11 | $2,721 | $394.55 | 31% |