Bushmills Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Bushmills in 2025? Explore comprehensive Airbnb analytics for Bushmills, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Bushmills, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 81 active listings.
Whether you're considering an Airbnb investment in Bushmills, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Bushmills Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Bushmills Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Bushmills (2025)
Understanding the monthly revenue variations for Airbnb listings in Bushmills is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Bushmills is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Bushmills across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,273+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,050 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,983 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,167, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Bushmills
Bushmills Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Bushmills STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Bushmills:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Bushmills
Average Daily Rate (ADR) Airbnb Trends in Bushmills (2025)
Effective short term rental pricing strategy in Bushmills involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Bushmills typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $313+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $201 or more.
- Typical properties (Median) charge around $158 per night.
- Entry-level properties (Bottom 25%) earn around $128 per night.
Average Daily Rate (ADR) Trend by Month in Bushmills
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Airbnb Seasonality Analysis & Trends in Bushmills (2025)
Peak Season (August, July, May)
- Revenue averages $3,553 per month
- Occupancy rates average 60.3%
- Daily rates average $190
Shoulder Season
- Revenue averages $2,239 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $185
Low Season (January, February, November)
- Revenue drops to average $1,486 per month
- Occupancy decreases to average 29.4%
- Daily rates adjust to average $182
Seasonality Insights for Bushmills
- The Airbnb seasonality in Bushmills shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Bushmills's highest earning potential, with monthly revenues capable of climbing to $3,879, occupancy reaching a high of 67.6%, and ADRs peaking at $191.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,264, occupancy could drop to 24.6%, and ADRs may adjust down to $179.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Bushmills.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Bushmills seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Bushmills (2025)
Exploring the top neighborhoods for short-term rentals in Bushmills? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Giant's Causeway | A UNESCO World Heritage Site known for its unique hexagonal basalt columns, attracting tourists seeking natural beauty and outdoor activities. Ideal for those wanting to explore one of Northern Ireland's top attractions. | Giant's Causeway Visitor Centre, Bushmills Distillery, Causeway Coast, Dunluce Castle, Carrick-a-Rede Rope Bridge |
| Bushmills Village | Charming village with rich history and close proximity to several attractions. A great spot for visitors wanting a local experience combined with easy access to nearby sites. | Bushmills Distillery, Old Bushmills Whiskey, Local pubs and eateries, Nearby beaches, Historic architecture |
| Dunluce Castle | Spectacular medieval ruins overlooking the coast, attracting history enthusiasts and photographers. A striking location that enhances the appeal of hospitality in the area. | Dunluce Castle, Nearby scenic walks, Coastal views, Historical exhibitions |
| Portballintrae | A small coastal village known for its picturesque harbor and beach, appealing to families and beach-goers looking for a relaxing stay by the sea. | Portballintrae Beach, Bushfoot Golf Club, Norseman Restaurant, Coastal paths |
| Carrick-a-Rede | Famous for its rope bridge and stunning coastal scenery. It draws adventure seekers and nature lovers, making it ideal for attracting tourists. | Carrick-a-Rede Rope Bridge, Scenic coastal walks, Shepherd's Path, Ballycastle Beach |
| Ballintoy | A scenic village with striking coastal views, famous for filming locations. Popular among visitors looking for unique experiences and local charm. | Ballintoy Harbour, The Dark Hedges, Game of Thrones filming sites, Local beaches |
| Runkerry | Close to the Giant's Causeway, known for its tranquil setting and beautiful landscapes. A perfect getaway for nature lovers and relaxation seekers. | Giant's Causeway, Runkerry Beach, Nature trails, Scenic views |
| The Causeway Coast | A coastal region renowned for its breathtaking views, outdoor activities, and vibrant tourist culture. A prime area for attracting vacationers with varied interests. | Ballycastle, The Carrick-a-Rede Rope Bridge, Portrush, The Causeway Coastal Route, Local seafood restaurants |
Understanding Airbnb License Requirements & STR Laws in Bushmills (2025)
While Bushmills, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Bushmills to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Bushmills (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Bushmillsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Old Bushmills Barn, Causeway Coast
Entire Place • 4 bedrooms
Aurora - Salix - Log Cabin - Bushmills
Entire Place • 2 bedrooms
Aurora - Ulex - Log Cabin - Bushmills
Entire Place • 2 bedrooms
Luxury Apt 1-Perfect to Explore The North Coast
Entire Place • 3 bedrooms
Broadskies House
Entire Place • 3 bedrooms
Broadskies Cabin, Causeway Coast with sea view.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Bushmills (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Bushmills based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pearl | 2 | $156,941 | 27 | 5.00/5.0 |
| Brooke | 4 | $140,228 | 280 | 4.97/5.0 |
| Jasper | 1 | $123,005 | 61 | 5.00/5.0 |
| Olive | 2 | $98,257 | 317 | 4.98/5.0 |
| Simon | 4 | $81,547 | 135 | 4.95/5.0 |
| Simon | 2 | $76,889 | 223 | 4.99/5.0 |
| Linda | 3 | $75,828 | 782 | 4.97/5.0 |
| Alison | 1 | $41,694 | 450 | 4.98/5.0 |
| Collesa | 1 | $40,434 | 49 | 4.84/5.0 |
| Christie | 3 | $38,481 | 245 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Bushmills.
Dive Deeper: Advanced Bushmills STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Bushmills. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBushmills Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Bushmills
- The Bushmills Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.4% of the 81 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Bushmills, House properties are the most common (67.9%), reflecting the local real estate landscape.
- Houses represent a significant 67.9% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others (combined 7.5%) offer potential for unique stay experiences.
Bushmills Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Bushmills
- The dominant room capacity in Bushmills is 3 bedrooms listings, making up 39.5% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 66.7% of the active Airbnb listings in Bushmills, indicating a high concentration in these sizes.
- A significant 48.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Bushmills.
Bushmills Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Bushmills
- The most common guest capacity trend in Bushmills vacation rentals is listings accommodating 6 guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Bushmills STR market, accounting for 56.8% of listings.
- 43.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Bushmills.
- On average, properties in Bushmills are equipped to host 4.6 guests.
Bushmills Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Bushmills
- The most common availability pattern in Bushmills falls within the 181-270 days range, representing 35.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Bushmills (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Bushmills Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
23.4% of total
2 Nights
34 listings
44.2% of total
3 Nights
12 listings
15.6% of total
4-6 Nights
3 listings
3.9% of total
7-29 Nights
1 listings
1.3% of total
30+ Nights
9 listings
11.7% of total
Key Insights
- The most prevalent minimum stay requirement in Bushmills is 2 Nights, adopted by 44.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.6%) of the Bushmills Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.7%) caters to monthly stays (30+ nights) in Bushmills, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.2% of Bushmills hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Bushmills.
Bushmills Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.4% of total
Flexible
19 listings
26% of total
Moderate
22 listings
30.1% of total
Firm
12 listings
16.4% of total
Strict
19 listings
26% of total
Cancellation Policy Insights for Bushmills
- The prevailing Airbnb cancellation policy trend in Bushmills is Moderate, used by 30.1% of listings.
- There's a relatively balanced mix between guest-friendly (56.1%) and stricter (42.4%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.1% market standard in Bushmills.
- Regularly review your cancellation policy against competitors and market demand shifts in Bushmills.
Bushmills STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Bushmills
- The overall average booking lead time for vacation rentals in Bushmills is 64 days.
- Guests book furthest in advance for stays during July (average 105 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (96 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Bushmills.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 105 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 96 days) to capture early planners.
- Monitor your own booking lead times against these Bushmills averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Bushmills (2025)
Amenity Prevalence
Amenity Insights for Bushmills
- Essential amenities in Bushmills that guests expect include: TV, Hot water, Smoke alarm, Essentials, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Hair dryer, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Bushmills: TV, Hot water, Smoke alarm, Essentials, Heating, Wifi.
- Prioritize adding missing essentials: Hot water, Smoke alarm, Essentials, Heating, Wifi.
- Consider adding popular differentiators like Kitchen or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Bushmills to stay competitive.
Bushmills Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Bushmills
- The typical guest profile for Airbnb in Bushmills consists of a mix of domestic (46%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 46.2% of guests.
- Key international markets include United Kingdom (46.2%) and United States (24.7%).
- Top languages spoken are English (63.8%) followed by French (9.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Bushmills Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Glenachulish | 33 | $5,609 | $424.51 | 46% |
| Corran | 24 | $4,576 | $370.68 | 45% |
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Benderloch | 14 | $4,218 | $364.53 | 55% |
| North Ballachulish | 34 | $4,144 | $288.28 | 47% |
| Glen Nevis | 16 | $4,019 | $251.92 | 58% |
| Inveraray | 23 | $3,909 | $305.07 | 50% |
| Kilmartin | 11 | $3,703 | $359.77 | 34% |
| Glencoe | 36 | $3,583 | $321.78 | 49% |
| Duror | 15 | $3,515 | $230.98 | 59% |