Ballymena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom
Is Airbnb profitable in Ballymena in 2025? Explore comprehensive Airbnb analytics for Ballymena, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Ballymena, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Ballymena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ballymena Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ballymena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ballymena (2025)
Understanding the monthly revenue variations for Airbnb listings in Ballymena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ballymena is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ballymena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,008+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,078 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,977 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,155, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ballymena
Ballymena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ballymena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ballymena:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ballymena
Average Daily Rate (ADR) Airbnb Trends in Ballymena (2025)
Effective short term rental pricing strategy in Ballymena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ballymena typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $210+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $176 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $119 per night.
Average Daily Rate (ADR) Trend by Month in Ballymena
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Airbnb Seasonality Analysis & Trends in Ballymena (2025)
Peak Season (July, August, June)
- Revenue averages $2,950 per month
- Occupancy rates average 60.6%
- Daily rates average $144
Shoulder Season
- Revenue averages $2,192 per month
- Occupancy maintains around 43.0%
- Daily rates hold near $146
Low Season (February, March, November)
- Revenue drops to average $1,442 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $150
Seasonality Insights for Ballymena
- The Airbnb seasonality in Ballymena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ballymena's highest earning potential, with monthly revenues capable of climbing to $3,091, occupancy reaching a high of 67.5%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,213, occupancy could drop to 29.4%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ballymena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ballymena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ballymena (2025)
Exploring the top neighborhoods for short-term rentals in Ballymena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ballymena Town Centre | The vibrant heart of Ballymena, featuring shops, restaurants, and local attractions. A prime area for visitors looking to experience the town's culture and amenities. | Ballymena Market, The Braid Arts Centre, Slemish Mountain, Ballymena Castle, Discovery Centre |
| Ballymena's People’s Park | This scenic park offers a peaceful retreat with beautiful gardens and recreational facilities, making it attractive for families and leisure travelers. | People’s Park Gardens, Playground, Pitch and Putt, Café, Walking Trails |
| Cullybackey | A quaint village near Ballymena, known for its picturesque scenery and community feel, appealing to visitors looking for a quieter place to stay. | Cullybackey Mill, Cullybackey River, Local shops and cafes, Walks along the river |
| Glenariff Forest Park | Located a short drive from Ballymena, this area offers stunning nature and hiking opportunities, appealing to outdoor enthusiasts and nature lovers. | Waterfall Walks, Mountain Trails, Picnic Areas, Scenic Views |
| Ballymena Railway Station | Strategically located for transport connectivity, making it convenient for visitors traveling to and from other parts of Northern Ireland. | Access to local trains, Nearby cafes and shops |
| Dunminning | A quieter area with a rural feel, popular among travelers seeking tranquility and natural surroundings while still being near the town. | Countryside walks, Local farms, Rural scenery |
| Ballymena Golf Club | A great spot for golfing enthusiasts and visitors looking for leisure activities. The club offers beautiful greens and a welcoming atmosphere. | 18-hole golf course, Clubhouse, Scenic views |
| Kells and Connor | These villages close to Ballymena offer a friendly local atmosphere and are appealing to visitors wanting to explore rural Northern Ireland. | Historic sites, Local community events, Rural charm |
Understanding Airbnb License Requirements & STR Laws in Ballymena (2025)
While Ballymena, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ballymena to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ballymena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ballymenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beattie's Byre - Farm Co. Antrim Northern Ireland
Entire Place • 2 bedrooms
Ballymena /Co Antrim coast/ Belfast/Galgorm/
Entire Place • 4 bedrooms
Knocknagreena Coach House.
Entire Place • 3 bedrooms
Leighinmohr Lodge .
Entire Place • 2 bedrooms
Adair House (Entire House) Ballymena Town Centre
Entire Place • 3 bedrooms
Little house at Leighinmohr #1 home in Ballymena
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ballymena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ballymena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ruth | 1 | $61,460 | 89 | 4.99/5.0 |
| Colette | 2 | $41,951 | 161 | 4.96/5.0 |
| Ryan | 2 | $41,011 | 42 | 4.97/5.0 |
| Sean | 1 | $36,495 | 21 | 4.86/5.0 |
| Grainne | 1 | $34,895 | 189 | 4.96/5.0 |
| Ryan | 1 | $34,361 | 139 | 4.94/5.0 |
| Darren And Karen | 1 | $30,846 | 110 | 4.95/5.0 |
| Adam | 1 | $26,186 | 414 | 4.88/5.0 |
| Norma | 1 | $25,410 | 86 | 5.00/5.0 |
| Brendan | 1 | $24,613 | 28 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ballymena.
Dive Deeper: Advanced Ballymena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ballymena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsBallymena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ballymena
- The Ballymena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.7% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ballymena, House properties are the most common (50%), reflecting the local real estate landscape.
- Houses represent a significant 50% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Ballymena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ballymena
- The dominant room capacity in Ballymena is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 62.5% of the active Airbnb listings in Ballymena, indicating a high concentration in these sizes.
- A significant 33.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ballymena.
Ballymena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ballymena
- The most common guest capacity trend in Ballymena vacation rentals is listings accommodating 6 guests (29.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Ballymena STR market, accounting for 54.2% of listings.
- 41.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ballymena.
- On average, properties in Ballymena are equipped to host 4.4 guests.
Ballymena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ballymena
- The most common availability pattern in Ballymena falls within the 181-270 days range, representing 45.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Ballymena (41.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ballymena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
30.4% of total
2 Nights
12 listings
52.2% of total
3 Nights
2 listings
8.7% of total
30+ Nights
2 listings
8.7% of total
Key Insights
- The most prevalent minimum stay requirement in Ballymena is 2 Nights, adopted by 52.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.6%) of the Ballymena Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.2% of Ballymena hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ballymena.
Ballymena Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
33.3% of total
Moderate
11 listings
45.8% of total
Firm
3 listings
12.5% of total
Strict
2 listings
8.3% of total
Cancellation Policy Insights for Ballymena
- The prevailing Airbnb cancellation policy trend in Ballymena is Moderate, used by 45.8% of listings.
- The market strongly favors guest-friendly terms, with 79.1% of listings offering Flexible or Moderate policies. This suggests guests in Ballymena may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.8% market standard in Ballymena.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ballymena.
Ballymena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ballymena
- The overall average booking lead time for vacation rentals in Ballymena is 87 days.
- Guests book furthest in advance for stays during December (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Spring (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Ballymena.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Ballymena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ballymena (2025)
Amenity Prevalence
Amenity Insights for Ballymena
- Essential amenities in Ballymena that guests expect include: Wifi, Smoke alarm, Refrigerator, TV, Heating, Kitchen, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ballymena: Wifi, Smoke alarm, Refrigerator, TV, Heating, Kitchen, Dishes and silverware.
- Prioritize adding missing essentials: Refrigerator, TV, Heating, Kitchen, Dishes and silverware.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ballymena to stay competitive.
Ballymena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ballymena
- The typical guest profile for Airbnb in Ballymena consists of primarily domestic travelers (69%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 68.9% of guests.
- Key international markets include United Kingdom (68.9%) and United States (8.8%).
- Top languages spoken are English (61.1%) followed by French (8.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Belfast.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ballymena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Bruichladdich | 17 | $4,306 | $295.85 | 58% |
| Howth | 33 | $3,490 | $326.70 | 47% |
| Kilchattan Bay | 12 | $3,300 | $310.62 | 51% |
| Port Ellen | 30 | $3,266 | $188.53 | 67% |
| Skerries | 33 | $3,040 | $236.50 | 47% |
| Bowmore | 25 | $2,985 | $218.44 | 61% |
| Dublin | 2,732 | $2,868 | $227.55 | 51% |
| The Municipal District of Ardee | 31 | $2,822 | $223.86 | 43% |
| The Municipal District of Dundalk | 129 | $2,819 | $281.87 | 40% |
| Malahide | 31 | $2,813 | $258.61 | 52% |