Annalong Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Northern Ireland, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Annalong in 2025? Explore comprehensive Airbnb analytics for Annalong, Northern Ireland, United Kingdom to uncover income potential. This 2025 STR market report for Annalong, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.

Whether you're considering an Airbnb investment in Annalong, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Annalong Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Annalong Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$173
The average rental revenue earned for an occupied room per day in Annalong.
Occupancy Rate(?)
37.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$20,086
Typical annual income for an Airbnb listing in Annalong. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-17.5%
Significant decrease (-17.5%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Annalong.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Annalong.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
19
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Annalong (2025)

Understanding the monthly revenue variations for Airbnb listings in Annalong is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Annalong is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Annalong across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,011+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,642 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,711 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $888, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Annalong

Annalong Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Annalong STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Annalong:

  • Best-in-class properties (Top 10%) achieve 65%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 36%.
  • Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Annalong

Average Daily Rate (ADR) Airbnb Trends in Annalong (2025)

Effective short term rental pricing strategy in Annalong involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Annalong typically peaks in September and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $337+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $212 or more.
  • Typical properties (Median) charge around $132 per night.
  • Entry-level properties (Bottom 25%) earn around $98 per night.

Average Daily Rate (ADR) Trend by Month in Annalong

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Airbnb Seasonality Analysis & Trends in Annalong (2025)

Peak Season (August, July, September)
  • Revenue averages $3,130 per month
  • Occupancy rates average 55.3%
  • Daily rates average $190
Shoulder Season
  • Revenue averages $1,798 per month
  • Occupancy maintains around 36.5%
  • Daily rates hold near $161
Low Season (January, February, March)
  • Revenue drops to average $1,013 per month
  • Occupancy decreases to average 21.3%
  • Daily rates adjust to average $159

Seasonality Insights for Annalong

  • The Airbnb seasonality in Annalong shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Annalong's highest earning potential, with monthly revenues capable of climbing to $3,764, occupancy reaching a high of 69.8%, and ADRs peaking at $237.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $763, occupancy could drop to 17.9%, and ADRs may adjust down to $156.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Annalong.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Annalong seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Annalong (2025)

Exploring the top neighborhoods for short-term rentals in Annalong? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Annalong Beach
A beautiful beach area known for its scenic views and access to water activities. Ideal for families and tourists looking for a relaxing seaside experience.
Annalong Harbour, Murlough National Nature Reserve, Silent Valley Mountain Park, Irish Sea views, Coastal walks
Castlewellan
A charming village nearby, famous for its stunning castle and forest park. Good for those seeking outdoor activities and historical sites.
Castlewellan Castle, Castlewellan Forest Park, Annesley Garden, Mountain biking trails, Scenic walking paths
Mountains of Mourne
Stunning mountainous region that attracts hikers and outdoor enthusiasts. Perfect for guests looking to explore nature and enjoy adventure activities.
Mourne mountains, Slieve Donard, Hiking trails, Scenic viewpoints, Outdoor adventures
Dundrum
A quaint coastal village with beautiful views of the Mourne mountains. Popular among visitors for its charm and access to outdoor activities.
Dundrum Castle, Dundrum Bay, Walking routes, Local craft shops, Restaurants
Killyleagh
A picturesque village with historical architecture and a friendly community vibe. Attractive for visitors seeking a peaceful retreat.
Killyleagh Castle, Local shops, Waterfront views, Scenic walking trail, Cafes
Newcastle
A bustling seaside town known for its scenic beach and access to the Mourne mountains. A popular destination for tourists and outdoor lovers.
Newcastle Beach, Mourne Coastal Route, Tollymore Forest Park, Seafront promenade, Local markets
Greencastle
A small village offering access to beautiful coastal walks and the historic Greencastle Castle. Ideal for those wanting a quiet escape.
Greencastle Castle, Coastal views, Secluded beaches, Walking trails, Birdwatching
Clough
A village with a rural charm, offering a gateway to explore the surrounding countryside and realize a peaceful getaway for couples and families.
Local farms, Countryside walks, Historic sites, Rural scenery, Community events

Understanding Airbnb License Requirements & STR Laws in Annalong (2025)

While Annalong, Northern Ireland, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Annalong to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Annalong (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Annalongbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Irish Sea View from Annalong, Co Down

Irish Sea View from Annalong, Co Down

Entire Place • 3 bedrooms

$58,395
Revenue
46.2%
Occupancy
$354.28
Daily Rate
Harbour House - sleeps up to 13 adults

Harbour House - sleeps up to 13 adults

Entire Place • 4 bedrooms

$37,654
Revenue
38.1%
Occupancy
$329.60
Daily Rate
Roslyn Cottage

Roslyn Cottage

Entire Place • 3 bedrooms

$35,376
Revenue
35.7%
Occupancy
$172.36
Daily Rate
Beautiful Mourne Stone Barn.

Beautiful Mourne Stone Barn.

Entire Place • 3 bedrooms

$28,379
Revenue
41.8%
Occupancy
$243.83
Daily Rate
Littles Cottage, Heart of the Mournes

Littles Cottage, Heart of the Mournes

Entire Place • 3 bedrooms

$27,786
Revenue
63.5%
Occupancy
$125.40
Daily Rate
Moneydarragh Cottage nestled  in the Mournes

Moneydarragh Cottage nestled in the Mournes

Entire Place • 2 bedrooms

$25,846
Revenue
53.8%
Occupancy
$141.85
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Annalong (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Annalong based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Jenna2$65,317742.46/5.0
Keith1$37,654624.90/5.0
Brian1$35,376774.99/5.0
Friends Forever International3$34,9992454.82/5.0
Charis1$28,379674.99/5.0
Roisin1$27,7861084.91/5.0
Aileen1$25,846884.97/5.0
Host #3409813811$21,59200.00/5.0
Anna1$20,7381584.98/5.0
Beverly1$20,2731274.94/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Annalong.

Dive Deeper: Advanced Annalong STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Annalong. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Annalong Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Annalong

  • The Annalong Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Annalong, House properties are the most common (78.9%), reflecting the local real estate landscape.
  • Houses represent a significant 78.9% portion, catering likely to families or larger groups.
  • The presence of 10.5% Hotel/Boutique listings indicates integration with traditional hospitality.

Annalong Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Annalong

  • The dominant room capacity in Annalong is 2 bedrooms listings, making up 42.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 84.2% of the active Airbnb listings in Annalong, indicating a high concentration in these sizes.
  • A significant 57.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Annalong.

Annalong Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Annalong

  • The most common guest capacity trend in Annalong vacation rentals is listings accommodating 6 guests (26.3%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 5 guests dominate the Annalong STR market, accounting for 52.6% of listings.
  • 42.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Annalong.
  • On average, properties in Annalong are equipped to host 4.9 guests.

Annalong Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Annalong

  • The most common availability pattern in Annalong falls within the 181-270 days range, representing 42.1% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 78.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Annalong (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 21.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Annalong Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.8%)

1 Night

3 listings

15.8% of total

2 Nights (63.2%)

2 Nights

12 listings

63.2% of total

3 Nights (10.5%)

3 Nights

2 listings

10.5% of total

4-6 Nights (5.3%)

4-6 Nights

1 listings

5.3% of total

30+ Nights (5.3%)

30+ Nights

1 listings

5.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Annalong is 2 Nights, adopted by 63.2% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (79.0%) of the Annalong Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 63.2% of Annalong hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.8% currently do.
  • A 2-night minimum appears standard (63.2%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 5.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Annalong.

Annalong Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (47.1%)

Flexible

8 listings

47.1% of total

Moderate (17.6%)

Moderate

3 listings

17.6% of total

Firm (5.9%)

Firm

1 listings

5.9% of total

Strict (29.4%)

Strict

5 listings

29.4% of total

Cancellation Policy Insights for Annalong

  • The prevailing Airbnb cancellation policy trend in Annalong is Flexible, used by 47.1% of listings.
  • There's a relatively balanced mix between guest-friendly (64.7%) and stricter (35.3%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 47.1% market standard in Annalong.
  • Regularly review your cancellation policy against competitors and market demand shifts in Annalong.

Annalong STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Annalong

  • The overall average booking lead time for vacation rentals in Annalong is 56 days.
  • Guests book furthest in advance for stays during September (average 108 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (56 days) as a baseline for your pricing and availability strategy in Annalong.
  • For September stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
  • Monitor your own booking lead times against these Annalong averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Annalong (2025)

Amenity Prevalence

Amenity Insights for Annalong

  • Essential amenities in Annalong that guests expect include: TV, Hot water, Smoke alarm, Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hair dryer, Wifi, Essentials are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Annalong: TV, Hot water, Smoke alarm, Free parking on premises, Heating.
  • Consider adding popular differentiators like Hair dryer or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Annalong to stay competitive.

Annalong Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Annalong

  • The typical guest profile for Airbnb in Annalong consists of a mix of domestic (59%) and international guests, often arriving from nearby Belfast, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 59.1% of guests.
  • Key international markets include United Kingdom (59.1%) and Ireland (22.6%).
  • Top languages spoken are English (57.5%) followed by Spanish (7.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Annalong Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Galston11$7,951$676.7746%
Bruichladdich17$4,306$295.8558%
Valley18$4,042$254.8044%
Braichmelyn41$3,894$246.4354%
Rhoscolyn17$3,799$370.1243%
Isle of Man11$3,767$363.1836%
Llanbedrgoch14$3,504$248.9050%
Howth33$3,490$326.7047%
Nant Peris17$3,349$226.5148%
Glenluce10$3,345$186.9059%

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