Worcester Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Worcester in 2025? Explore comprehensive Airbnb analytics for Worcester, England, United Kingdom to uncover income potential. This 2025 STR market report for Worcester, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 173 active listings.
Whether you're considering an Airbnb investment in Worcester, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Worcester Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Worcester Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Worcester (2025)
Understanding the monthly revenue variations for Airbnb listings in Worcester is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Worcester is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Worcester across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,915+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,660 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,590 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $805, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Worcester
Worcester Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Worcester STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Worcester:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Worcester
Average Daily Rate (ADR) Airbnb Trends in Worcester (2025)
Effective short term rental pricing strategy in Worcester involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Worcester typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $117 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Worcester
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Airbnb Seasonality Analysis & Trends in Worcester (2025)
Peak Season (May, June, April)
- Revenue averages $2,668 per month
- Occupancy rates average 44.6%
- Daily rates average $121
Shoulder Season
- Revenue averages $1,997 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $130
Low Season (January, February, October)
- Revenue drops to average $1,386 per month
- Occupancy decreases to average 35.9%
- Daily rates adjust to average $128
Seasonality Insights for Worcester
- The Airbnb seasonality in Worcester shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Worcester's highest earning potential, with monthly revenues capable of climbing to $2,877, occupancy reaching a high of 52.0%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,269, occupancy could drop to 32.4%, and ADRs may adjust down to $118.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Worcester.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Worcester seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Worcester (2025)
Exploring the top neighborhoods for short-term rentals in Worcester? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Worcester, packed with shops, restaurants, and cultural attractions. Ideal for those wishing to explore historic sites and enjoy urban life. | Worcester Cathedral, Greyfriars, The Hive, High Street shopping, The Swan Theatre |
| Saint John's | A vibrant residential area with a mix of local amenities and a community atmosphere. Close to picturesque parks and the city centre. | Gheluvelt Park, Worcester Parks, Local pubs and eateries, Sporting events nearby |
| Cromwell Road | A residential neighborhood popular with families and university students, offering easy access to the university and local amenities. | University of Worcester, Local grocery stores, Cafes and restaurants, Sport facilities |
| Diglis | A picturesque riverside area that appeals to those wanting scenic views and a relaxed lifestyle, with great walking and cycling routes. | River Severn walks, Diglis Marina, Local parks, Historic waterways |
| Barbourne | A serene suburb known for its charming buildings and family-friendly setting. Great for longer stays for families or groups. | Barbourne Brook, Local shops, Community events, Parks |
| Warndon | A large suburb with ample shopping, entertainment, and recreational spaces. Good potential for hosting families and groups. | Warndon Villages, Local schools, Parks and green spaces, Food outlets |
| The Tything | A dynamic area with a mix of residential and commercial properties. Close to the hospital and university, attracting a variety of guests. | Worcester Royal Hospital, Local restaurants, Bus services, Cafes |
| Hawford | A more rural location near the city, appealing to those looking for a quiet escape while remaining close to urban amenities. | Countryside walks, Historic buildings, Peaceful atmosphere, Close to nature |
Understanding Airbnb License Requirements & STR Laws in Worcester (2025)
While Worcester, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Worcester to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Worcester (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Worcesterbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
All Saints House - 5 Luxury en-suite Bedrooms
Entire Place • 5 bedrooms
Riverside Eco-Bungalow. Tranquil setting & views.
Entire Place • 3 bedrooms
Coach Houses - 6 bedrooms. Central- Worcester
Entire Place • 6 bedrooms
Host & Stay | Park Street Abode
Entire Place • 5 bedrooms
Host & Stay | Hilltop House
Entire Place • 3 bedrooms
The Shrubbery
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Worcester (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Worcester based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host & Stay | 47 | $932,022 | 944 | 4.15/5.0 |
| Jabran | 9 | $327,579 | 314 | 4.82/5.0 |
| Tom | 3 | $139,401 | 96 | 4.84/5.0 |
| Miranda | 6 | $127,631 | 179 | 4.95/5.0 |
| Riize | 9 | $111,262 | 77 | 3.39/5.0 |
| Malcolm | 1 | $85,015 | 44 | 4.93/5.0 |
| Marc | 2 | $80,947 | 246 | 4.85/5.0 |
| Jackie | 5 | $79,190 | 54 | 3.88/5.0 |
| M&R Commercial Services Ltd | 2 | $59,975 | 35 | 4.86/5.0 |
| Host #222199733 | 1 | $53,754 | 4 | 4.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Worcester.
Dive Deeper: Advanced Worcester STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Worcester. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWorcester Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Worcester
- The Worcester Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.2% of the 173 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Worcester, House properties are the most common (48.6%), reflecting the local real estate landscape.
- Houses represent a significant 48.6% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Worcester Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Worcester
- The dominant room capacity in Worcester is 1 bedroom listings, making up 45.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.5% of the active Airbnb listings in Worcester, indicating a high concentration in these sizes.
Worcester Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Worcester
- The most common guest capacity trend in Worcester vacation rentals is listings accommodating 2 guests (34.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Worcester STR market, accounting for 58.4% of listings.
- 12.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Worcester.
- On average, properties in Worcester are equipped to host 2.9 guests.
Worcester Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Worcester
- The most common availability pattern in Worcester falls within the 181-270 days range, representing 43.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 74.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Worcester (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Worcester Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
71 listings
45.8% of total
2 Nights
67 listings
43.2% of total
3 Nights
7 listings
4.5% of total
4-6 Nights
2 listings
1.3% of total
7-29 Nights
1 listings
0.6% of total
30+ Nights
7 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Worcester is 1 Night, adopted by 45.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.0%) of the Worcester Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 45.8% of Worcester hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Worcester.
Worcester Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.7% of total
Super Strict 30 Days
9 listings
6% of total
Flexible
39 listings
26% of total
Moderate
84 listings
56% of total
Firm
10 listings
6.7% of total
Strict
7 listings
4.7% of total
Cancellation Policy Insights for Worcester
- The prevailing Airbnb cancellation policy trend in Worcester is Moderate, used by 56% of listings.
- The market strongly favors guest-friendly terms, with 82.0% of listings offering Flexible or Moderate policies. This suggests guests in Worcester may expect booking flexibility.
- Strict cancellation policies are quite rare (4.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 56% market standard in Worcester.
- Using a Strict policy might deter some guests, as only 4.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Worcester.
Worcester STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Worcester
- The overall average booking lead time for vacation rentals in Worcester is 40 days.
- Guests book furthest in advance for stays during July (average 70 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (61 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Worcester.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 70 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 61 days) to capture early planners.
- Monitor your own booking lead times against these Worcester averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Worcester (2025)
Amenity Prevalence
Amenity Insights for Worcester
- Essential amenities in Worcester that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Worcester: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Worcester to stay competitive.
Worcester Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Worcester
- The typical guest profile for Airbnb in Worcester consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 85.3% of guests.
- Key international markets include United Kingdom (85.3%) and United States (2.8%).
- Top languages spoken are English (65.8%) followed by French (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Worcester Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |