Wootton Bridge Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Wootton Bridge in 2025? Explore comprehensive Airbnb analytics for Wootton Bridge, England, United Kingdom to uncover income potential. This 2025 STR market report for Wootton Bridge, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.

Whether you're considering an Airbnb investment in Wootton Bridge, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wootton Bridge Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Wootton Bridge Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$197
The average rental revenue earned for an occupied room per day in Wootton Bridge.
Occupancy Rate(?)
38.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,045
Typical annual income for an Airbnb listing in Wootton Bridge. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-12.4%
Significant decrease (-12.4%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Wootton Bridge.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Wootton Bridge.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
40
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Wootton Bridge (2025)

Understanding the monthly revenue variations for Airbnb listings in Wootton Bridge is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wootton Bridge is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wootton Bridge across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,152+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,474 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,795 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $898, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Wootton Bridge

Wootton Bridge Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Wootton Bridge STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wootton Bridge:

  • Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 28%.
  • Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Wootton Bridge

Average Daily Rate (ADR) Airbnb Trends in Wootton Bridge (2025)

Effective short term rental pricing strategy in Wootton Bridge involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wootton Bridge typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $432+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $282 or more.
  • Typical properties (Median) charge around $189 per night.
  • Entry-level properties (Bottom 25%) earn around $119 per night.

Average Daily Rate (ADR) Trend by Month in Wootton Bridge

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Airbnb Seasonality Analysis & Trends in Wootton Bridge (2025)

Peak Season (August, July, June)
  • Revenue averages $3,615 per month
  • Occupancy rates average 47.3%
  • Daily rates average $310
Shoulder Season
  • Revenue averages $2,288 per month
  • Occupancy maintains around 33.8%
  • Daily rates hold near $253
Low Season (January, February, March)
  • Revenue drops to average $1,491 per month
  • Occupancy decreases to average 25.0%
  • Daily rates adjust to average $181

Seasonality Insights for Wootton Bridge

  • The Airbnb seasonality in Wootton Bridge shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Wootton Bridge's highest earning potential, with monthly revenues capable of climbing to $4,230, occupancy reaching a high of 54.9%, and ADRs peaking at $320.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,323, occupancy could drop to 16.9%, and ADRs may adjust down to $178.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wootton Bridge.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Wootton Bridge seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Wootton Bridge (2025)

Exploring the top neighborhoods for short-term rentals in Wootton Bridge? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Wootton Bridge Village
A quaint village with charm, it offers proximity to local attractions and the beautiful countryside, making it appealing for family vacations and quaint getaways.
Wootton Creek, Isle of Wight Steam Railway, The Old Village, Gurnard Marsh, Local Pubs and Restaurants
Northwood Park
An attractive park area with green open spaces and scenic views, great for those looking to escape to nature while still being near town.
Northwood Park, Cycle paths, Walking trails, Playgrounds, Picnic areas
Newport Town Centre
The bustling town center of Newport provides access to shopping, dining, and historical sites, ideal for short stays and business travelers.
Newport Market, Carisbrooke Castle, St. Thomas's Church, Shopping streets, Local cafés
Seaview Beach
A picturesque coastal area that's perfect for beach lovers, offering sandy shores and water activities, particularly in the summer.
Seaview Beach, Seaview Wildlife Encounter, Local seafood restaurants, Water sports, Beachfront walking paths
Cowes
Known for yacht racing, Cowes attracts maritime enthusiasts and those looking for a vibrant seaside atmosphere, especially during sailing events.
Cowes Maritime Museum, Royal Yacht Squadron, Cowes Seafront, Marinas, Bistro dining
Sandown
A popular beach resort town with family-friendly attractions and beautiful sandy beaches, ideal for summer vacations.
Sandown Pier, Dinosaur Isle, Sandown Beach, Local Shops and Restaurants, Adventure Golf
Ryde
This large town with historical significance offers beaches, parks, and a lively town center, perfect for tourists looking for a mix of relaxation and amenities.
Ryde Pier, Appley Beach, Ryde Castle, Shopping district, Coastal cycle paths
Shanklin
Known for its stunning coastline and historic charm, Shanklin is a favorite for holidaymakers wanting to enjoy the seaside and local culture.
Shanklin Beach, Shanklin Chine, Old Village, Local theaters, Sandy beaches

Understanding Airbnb License Requirements & STR Laws in Wootton Bridge (2025)

While Wootton Bridge, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wootton Bridge to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Wootton Bridge (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Wootton Bridgebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Unique creekside floating home with adjacent cabin

Unique creekside floating home with adjacent cabin

Entire Place • 2 bedrooms

$61,194
Revenue
69.2%
Occupancy
$241.83
Daily Rate
bay

bay

Entire Place • 1 bedroom

$60,392
Revenue
52.4%
Occupancy
$270.40
Daily Rate
Buttercup Barn

Buttercup Barn

Entire Place • 4 bedrooms

$60,191
Revenue
36.5%
Occupancy
$362.56
Daily Rate
Totland

Totland

Entire Place • 2 bedrooms

$56,909
Revenue
54.0%
Occupancy
$269.44
Daily Rate
Olive

Olive

Entire Place • 1 bedroom

$56,397
Revenue
57.2%
Occupancy
$240.03
Daily Rate
Isle of Wight Tree house

Isle of Wight Tree house

Entire Place • 2 bedrooms

$45,082
Revenue
33.3%
Occupancy
$301.27
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Wootton Bridge (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Wootton Bridge based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cottages7$266,979684.13/5.0
Megan3$112,587584.92/5.0
Fiona3$88,3413164.93/5.0
David1$61,1942964.88/5.0
Hoseasons2$53,810174.62/5.0
Sarah4$48,4724784.80/5.0
Jane1$30,323144.93/5.0
David1$26,076984.99/5.0
Mark1$24,954624.94/5.0
Phillipa1$23,329125.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wootton Bridge.

Dive Deeper: Advanced Wootton Bridge STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wootton Bridge. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Wootton Bridge Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Wootton Bridge

  • The Wootton Bridge Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 40 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Wootton Bridge, House properties are the most common (35%), reflecting the local real estate landscape.
  • Houses represent a significant 35% portion, catering likely to families or larger groups.
  • The presence of 15% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like others (combined 2.5%) offer potential for unique stay experiences.

Wootton Bridge Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Wootton Bridge

  • The dominant room capacity in Wootton Bridge is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 67.5% of the active Airbnb listings in Wootton Bridge, indicating a high concentration in these sizes.

Wootton Bridge Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Wootton Bridge

  • The most common guest capacity trend in Wootton Bridge vacation rentals is listings accommodating 2 guests (35%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Wootton Bridge STR market, accounting for 62.5% of listings.
  • 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wootton Bridge.
  • On average, properties in Wootton Bridge are equipped to host 3.5 guests.

Wootton Bridge Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Wootton Bridge

  • The most common availability pattern in Wootton Bridge falls within the 271-366 days range, representing 45% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Wootton Bridge (47.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Wootton Bridge Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.5%)

1 Night

8 listings

20.5% of total

2 Nights (53.8%)

2 Nights

21 listings

53.8% of total

3 Nights (15.4%)

3 Nights

6 listings

15.4% of total

30+ Nights (10.3%)

30+ Nights

4 listings

10.3% of total

Key Insights

  • The most prevalent minimum stay requirement in Wootton Bridge is 2 Nights, adopted by 53.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (74.3%) of the Wootton Bridge Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.3%) caters to monthly stays (30+ nights) in Wootton Bridge, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 53.8% of Wootton Bridge hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.5% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wootton Bridge.

Wootton Bridge Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (21.1%)

Super Strict 60 Days

8 listings

21.1% of total

Flexible (31.6%)

Flexible

12 listings

31.6% of total

Moderate (26.3%)

Moderate

10 listings

26.3% of total

Firm (15.8%)

Firm

6 listings

15.8% of total

Strict (5.3%)

Strict

2 listings

5.3% of total

Cancellation Policy Insights for Wootton Bridge

  • The prevailing Airbnb cancellation policy trend in Wootton Bridge is Flexible, used by 31.6% of listings.
  • There's a relatively balanced mix between guest-friendly (57.9%) and stricter (21.1%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (5.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 31.6% market standard in Wootton Bridge.
  • Using a Strict policy might deter some guests, as only 5.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Wootton Bridge.

Wootton Bridge STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Wootton Bridge

  • The overall average booking lead time for vacation rentals in Wootton Bridge is 73 days.
  • Guests book furthest in advance for stays during June (average 130 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (95 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Wootton Bridge.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 95 days) to capture early planners.
  • Monitor your own booking lead times against these Wootton Bridge averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Wootton Bridge (2025)

Amenity Prevalence

Amenity Insights for Wootton Bridge

  • Essential amenities in Wootton Bridge that guests expect include: Heating, Free parking on premises. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Smoke alarm, Wifi, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Wootton Bridge: Heating, Free parking on premises.
  • Prioritize adding missing essentials: Free parking on premises.
  • Consider adding popular differentiators like Smoke alarm or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Wootton Bridge to stay competitive.

Wootton Bridge Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Wootton Bridge

  • The typical guest profile for Airbnb in Wootton Bridge consists of primarily domestic travelers (94%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 93.6% of guests.
  • Key international markets include United Kingdom (93.6%) and United States (1.4%).
  • Top languages spoken are English (63.7%) followed by French (6.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Wootton Bridge Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Englishcombe13$8,558$573.6949%
Dorney12$8,335$622.4845%
Chew Magna14$6,649$399.5946%
Lambourn11$6,081$669.4728%
City of Westminster1,327$6,043$486.6652%
Long Sutton17$5,726$383.8846%
Stoke St. Michael10$5,277$424.0442%
Winsham10$5,154$484.2252%
Oldland Common13$5,093$355.4743%
Wraysbury14$4,719$396.1846%

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