Windermere Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Windermere in 2025? Explore comprehensive Airbnb analytics for Windermere, England, United Kingdom to uncover income potential. This 2025 STR market report for Windermere, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 345 active listings.
Whether you're considering an Airbnb investment in Windermere, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Windermere Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Windermere Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Windermere (2025)
Understanding the monthly revenue variations for Airbnb listings in Windermere is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Windermere is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Windermere across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,488+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,159 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,040 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,620, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Windermere
Windermere Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Windermere STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Windermere:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Windermere
Average Daily Rate (ADR) Airbnb Trends in Windermere (2025)
Effective short term rental pricing strategy in Windermere involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Windermere typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $557+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $339 or more.
- Typical properties (Median) charge around $220 per night.
- Entry-level properties (Bottom 25%) earn around $144 per night.
Average Daily Rate (ADR) Trend by Month in Windermere
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Airbnb Seasonality Analysis & Trends in Windermere (2025)
Peak Season (August, May, June)
- Revenue averages $5,504 per month
- Occupancy rates average 52.9%
- Daily rates average $306
Shoulder Season
- Revenue averages $4,183 per month
- Occupancy maintains around 46.9%
- Daily rates hold near $293
Low Season (January, February, March)
- Revenue drops to average $2,778 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $276
Seasonality Insights for Windermere
- The Airbnb seasonality in Windermere shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Windermere's highest earning potential, with monthly revenues capable of climbing to $5,825, occupancy reaching a high of 59.4%, and ADRs peaking at $313.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,750, occupancy could drop to 34.0%, and ADRs may adjust down to $272.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Windermere.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Windermere seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Windermere (2025)
Exploring the top neighborhoods for short-term rentals in Windermere? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bowness-on-Windermere | Popular lakeside village known for its stunning views of Lake Windermere and vibrant atmosphere. Ideal for tourists looking to explore the lake and surrounding nature. | Lake Windermere, The World of Beatrix Potter, Bowness Bay, Windermere Jetty Museum, Café Italia |
| Windermere Town | The key town near the lake, offering a mix of shops, dining, and access to outdoor activities. Perfect for those seeking conveniences while enjoying the lake district. | Windermere Lake Cruises, Windermere Golf Club, The Old Laundry Theatre, Windermere Marina |
| Ambleside | Charming town with easy access to hiking trails and beautiful landscapes. A great spot for nature lovers and those wanting a cozy retreat in the Lake District. | Stock Ghyll Force, Dove Cottage, Rydal Water, Ambleside Roman Fort, Armitt Museum and Gallery |
| Grasmere | Famous for its picturesque scenery and as the home of poet William Wordsworth. Attracts visitors seeking tranquility and stunning landscapes. | Dove Cottage, Grasmere Lake, Wordsworth Museum, Allan Bank, Easedale Tarn |
| Coniston | A historic village set beside Coniston Water, known for its boating and outdoor activities. Perfect for adventure seekers and families looking to explore. | Coniston Water, Brantwood, The Old Man of Coniston, Coniston Launch, Beatrix Potter's Hill Top |
| Keswick | A vibrant market town popular with outdoor enthusiasts, ideal for hiking, boating, and exploring the national park. Great for both adventure and relaxation. | Derwentwater, Keswick Museum, Castlerigg Stone Circle, Helvellyn, Theatre by the Lake |
| Elterwater | Picturesque village in the heart of the Lake District, perfect for those looking for a peaceful escape surrounded by nature. Great for walking and scenic views. | Elterwater Lake, Langdale Pikes, Rothay Park, Skelwith Force, Chapel Stile |
| Langdale Valley | Known for its breathtaking valley scenery and hiking trails. Attracts visitors who appreciate the great outdoors and stunning natural beauty. | Langdale Pikes, Miller Bridge, Swirl How, Great Langdale, Bowfell |
Understanding Airbnb License Requirements & STR Laws in Windermere (2025)
While Windermere, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Windermere to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Windermere (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Windermerebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lake District house - sleeps 18 - hot tub
Entire Place • 9 bedrooms
Southview Spa
Entire Place • 9 bedrooms
Luxury Renovated Coach House in Central Windermere
Entire Place • 3 bedrooms
Beechwood, Windermere - sleeps 10 with Hot tub!
Entire Place • 5 bedrooms
Orrest Howe
Entire Place • 5 bedrooms
Low Jock Scar Lake District National Park
Entire Place • 9 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Windermere (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Windermere based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 26 | $1,325,885 | 391 | 3.90/5.0 |
| Sykes Holiday Cottages | 36 | $563,304 | 85 | 2.10/5.0 |
| Michelle | 16 | $387,170 | 758 | 4.86/5.0 |
| Aria | 7 | $341,433 | 438 | 4.82/5.0 |
| Maria | 1 | $334,779 | 21 | 4.76/5.0 |
| Liam | 4 | $331,144 | 773 | 4.91/5.0 |
| Ridgestone | 7 | $307,346 | 336 | 4.36/5.0 |
| Lakes Luxury | 6 | $287,614 | 26 | 3.12/5.0 |
| Chris | 8 | $250,025 | 311 | 4.95/5.0 |
| Bonnie | 9 | $249,311 | 96 | 2.67/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Windermere.
Dive Deeper: Advanced Windermere STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Windermere. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWindermere Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Windermere
- The Windermere Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.7% of the 345 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Windermere, House properties are the most common (56.8%), reflecting the local real estate landscape.
- Houses represent a significant 56.8% portion, catering likely to families or larger groups.
- The presence of 18.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 5.9%) offer potential for unique stay experiences.
Windermere Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Windermere
- The dominant room capacity in Windermere is 1 bedroom listings, making up 35.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 53.4% of the active Airbnb listings in Windermere, indicating a high concentration in these sizes.
- A significant 30.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Windermere.
Windermere Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Windermere
- The most common guest capacity trend in Windermere vacation rentals is listings accommodating 2 guests (33.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Windermere STR market, accounting for 50.4% of listings.
- 25.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Windermere.
- On average, properties in Windermere are equipped to host 3.5 guests.
Windermere Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Windermere
- The most common availability pattern in Windermere falls within the 271-366 days range, representing 38.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Windermere (28.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Windermere Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
102 listings
30.3% of total
2 Nights
100 listings
29.7% of total
3 Nights
31 listings
9.2% of total
4-6 Nights
3 listings
0.9% of total
30+ Nights
101 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Windermere is 1 Night, adopted by 30.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (30%) caters to monthly stays (30+ nights) in Windermere, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.3% of Windermere hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Windermere.
Windermere Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
50 listings
16.7% of total
Super Strict 30 Days
6 listings
2% of total
Flexible
31 listings
10.3% of total
Moderate
64 listings
21.3% of total
Firm
48 listings
16% of total
Strict
101 listings
33.7% of total
Cancellation Policy Insights for Windermere
- The prevailing Airbnb cancellation policy trend in Windermere is Strict, used by 33.7% of listings.
- There's a relatively balanced mix between guest-friendly (31.6%) and stricter (49.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 33.7% market standard in Windermere.
- With 33.7% using Strict terms, this is a viable option in Windermere, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Windermere.
Windermere STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Windermere
- The overall average booking lead time for vacation rentals in Windermere is 54 days.
- Guests book furthest in advance for stays during May (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Fall (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Windermere.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Windermere averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Windermere (2025)
Amenity Prevalence
Amenity Insights for Windermere
- Essential amenities in Windermere that guests expect include: Heating, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Fire extinguisher, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Windermere: Heating, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Heating, Smoke alarm, Wifi.
- Consider adding popular differentiators like TV or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Windermere to stay competitive.
Windermere Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Windermere
- The typical guest profile for Airbnb in Windermere consists of primarily domestic travelers (78%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 77.9% of guests.
- Key international markets include United Kingdom (77.9%) and United States (5.3%).
- Top languages spoken are English (67.2%) followed by Chinese (7.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Windermere Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Gorebridge | 12 | $6,209 | $493.62 | 54% |
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| City of Edinburgh | 4,312 | $4,528 | $274.67 | 61% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |