Wilton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Wilton in 2025? Explore comprehensive Airbnb analytics for Wilton, England, United Kingdom to uncover income potential. This 2025 STR market report for Wilton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Wilton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wilton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wilton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wilton (2025)
Understanding the monthly revenue variations for Airbnb listings in Wilton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilton is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,285+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,115 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,993 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $933, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilton
Wilton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wilton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilton:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilton
Average Daily Rate (ADR) Airbnb Trends in Wilton (2025)
Effective short term rental pricing strategy in Wilton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilton typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $236+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $133 per night.
- Entry-level properties (Bottom 25%) earn around $100 per night.
Average Daily Rate (ADR) Trend by Month in Wilton
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Airbnb Seasonality Analysis & Trends in Wilton (2025)
Peak Season (August, July, September)
- Revenue averages $3,664 per month
- Occupancy rates average 59.8%
- Daily rates average $163
Shoulder Season
- Revenue averages $2,927 per month
- Occupancy maintains around 45.8%
- Daily rates hold near $170
Low Season (February, March, April)
- Revenue drops to average $2,609 per month
- Occupancy decreases to average 41.7%
- Daily rates adjust to average $171
Seasonality Insights for Wilton
- The Airbnb seasonality in Wilton shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilton's highest earning potential, with monthly revenues capable of climbing to $4,007, occupancy reaching a high of 62.0%, and ADRs peaking at $179.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,553, occupancy could drop to 32.7%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wilton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wilton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wilton (2025)
Exploring the top neighborhoods for short-term rentals in Wilton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wilton Town Centre | The heart of Wilton with historical attractions and local shops. Ideal for travelers looking to explore the rich history and local culture of the area. | Wilton House, The British School, Wilton Shopping Centre, The River Wylye, South Wilts Golf Club |
| Salisbury Plain | A beautiful rural area close to Wilton, popular for its scenic views and outdoor activities. Perfect for guests seeking nature and tranquility. | Stonehenge, Old Sarum, Woodhenge, Salisbury Cathedral, Salisbury Arts Centre |
| Wilton High Street | A vibrant area with boutique shops, cafes, and restaurants. A great location for guests who want a lively atmosphere while staying close to Wilton's attractions. | Wilton Market, Bakeries and Cafes, Local Artisan Shops, Pubs and Restaurants, Nearby Parks |
| Fovant | A charming village neighboring Wilton known for its chalk hill carvings and countryside walks. Attractive for visitors interested in history and hiking. | Fovant Badges, Fovant Village Church, Countryside Walks, Local Pubs |
| Blandford Forum | A picturesque market town with Georgian architecture and a range of eateries. Appeals to visitors exploring the Dorset and Wiltshire regions. | The Blandford Forum Museum, St. Peter and Paul Church, The Market Place, Local Markets and Fairs |
| The Chalke Valley | A stunning valley renowned for its scenic landscapes and outdoor pursuits. Ideal for guests wishing to immerse themselves in nature. | Chalke Valley History, Walking Trails, Countryside Pubs, Local Farms and Markets |
| Shaftesbury | Located a short distance from Wilton, this ancient town features stunning views and historical landmarks, attracting tourists interested in history and photography. | Gold Hill, Shaftesbury Abbey, St. Peter's Church, Local Shops and Cafes |
| Tisbury | A quaint village with a rich history and beautiful countryside. Offers a serene retreat for guests looking to escape the hustle and bustle. | Tisbury's Old High Street, The Nadder River, Local Art Galleries, Historic Buildings |
Understanding Airbnb License Requirements & STR Laws in Wilton (2025)
While Wilton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wilton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wilton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wiltonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Picturesque Elizabethan Court
Entire Place • 8 bedrooms
Lyde Cottage Wilton
Entire Place • 3 bedrooms
Brail Barn and separate office space Great Bedwyn
Entire Place • 2 bedrooms
Swallows' Nest
Entire Place • 2 bedrooms
Church Farm
Entire Place • 3 bedrooms
Luxury lodge in idyllic riverside setting
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wilton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wilton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wilton Events | 1 | $180,750 | 15 | 4.93/5.0 |
| Millie | 3 | $108,504 | 265 | 4.84/5.0 |
| Martyn | 4 | $67,169 | 38 | 2.48/5.0 |
| Sarah | 2 | $54,894 | 475 | 4.81/5.0 |
| Christopher | 1 | $41,441 | 197 | 4.97/5.0 |
| Yorkshire Hideaways | 1 | $37,106 | 4 | 4.50/5.0 |
| Sara | 1 | $36,724 | 187 | 4.99/5.0 |
| Jemma | 1 | $35,129 | 112 | 4.92/5.0 |
| Emily | 1 | $26,727 | 148 | 4.96/5.0 |
| Nancy | 1 | $14,789 | 7 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilton.
Dive Deeper: Advanced Wilton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilton
- The Wilton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wilton, House properties are the most common (62.5%), reflecting the local real estate landscape.
- Houses represent a significant 62.5% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 8.4%) offer potential for unique stay experiences.
Wilton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilton
- The dominant room capacity in Wilton is 1 bedroom listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 79.1% of the active Airbnb listings in Wilton, indicating a high concentration in these sizes.
Wilton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilton
- The most common guest capacity trend in Wilton vacation rentals is listings accommodating 2 guests (50%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wilton STR market, accounting for 70.8% of listings.
- A significant 50.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Wilton.
- 12.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilton.
- On average, properties in Wilton are equipped to host 3.1 guests.
Wilton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilton
- The most common availability pattern in Wilton falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wilton (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wilton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
20% of total
2 Nights
9 listings
45% of total
3 Nights
1 listings
5% of total
30+ Nights
6 listings
30% of total
Key Insights
- The most prevalent minimum stay requirement in Wilton is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Wilton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (30%) caters to monthly stays (30+ nights) in Wilton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45% of Wilton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilton.
Wilton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
18.2% of total
Flexible
4 listings
18.2% of total
Moderate
8 listings
36.4% of total
Firm
3 listings
13.6% of total
Strict
3 listings
13.6% of total
Cancellation Policy Insights for Wilton
- The prevailing Airbnb cancellation policy trend in Wilton is Moderate, used by 36.4% of listings.
- There's a relatively balanced mix between guest-friendly (54.6%) and stricter (27.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.4% market standard in Wilton.
- Using a Strict policy might deter some guests, as only 13.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilton.
Wilton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilton
- The overall average booking lead time for vacation rentals in Wilton is 71 days.
- Guests book furthest in advance for stays during July (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Fall (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Wilton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these Wilton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wilton (2025)
Amenity Prevalence
Amenity Insights for Wilton
- Essential amenities in Wilton that guests expect include: Heating, Wifi, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Iron, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilton: Heating, Wifi, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Kitchen.
- Consider adding popular differentiators like Hot water or Iron to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilton to stay competitive.
Wilton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wilton
- The typical guest profile for Airbnb in Wilton consists of primarily domestic travelers (74%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 74.2% of guests.
- Key international markets include United Kingdom (74.2%) and Australia (4.8%).
- Top languages spoken are English (60.1%) followed by French (14.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wilton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |