Wilmslow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Wilmslow in 2025? Explore comprehensive Airbnb analytics for Wilmslow, England, United Kingdom to uncover income potential. This 2025 STR market report for Wilmslow, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.
Whether you're considering an Airbnb investment in Wilmslow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wilmslow Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wilmslow Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wilmslow (2025)
Understanding the monthly revenue variations for Airbnb listings in Wilmslow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wilmslow is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wilmslow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,304+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,420 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,119 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,038, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wilmslow
Wilmslow Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wilmslow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Octobersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wilmslow:
- Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 53%.
- Entry-level properties (Bottom 25%) average 30% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wilmslow
Average Daily Rate (ADR) Airbnb Trends in Wilmslow (2025)
Effective short term rental pricing strategy in Wilmslow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wilmslow typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $175 or more.
- Typical properties (Median) charge around $131 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Wilmslow
Get Live Wilmslow Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Wilmslow (2025)
Peak Season (May, June, July)
- Revenue averages $2,844 per month
- Occupancy rates average 57.2%
- Daily rates average $147
Shoulder Season
- Revenue averages $2,531 per month
- Occupancy maintains around 53.7%
- Daily rates hold near $147
Low Season (February, March, September)
- Revenue drops to average $1,928 per month
- Occupancy decreases to average 48.3%
- Daily rates adjust to average $147
Seasonality Insights for Wilmslow
- The Airbnb seasonality in Wilmslow shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wilmslow's highest earning potential, with monthly revenues capable of climbing to $2,921, occupancy reaching a high of 61.6%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,526, occupancy could drop to 37.2%, and ADRs may adjust down to $144.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wilmslow.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wilmslow seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wilmslow (2025)
Exploring the top neighborhoods for short-term rentals in Wilmslow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wilmslow Town Centre | The heart of Wilmslow, offering great amenities, shops, and restaurants. It's well-connected to Manchester and popular with business travelers. | Wilmslow Park, The Paddock, The Carrs, St. Bartholomew's Church, Local cafes and shops |
| Alderley Edge | A picturesque village with high-end shops and restaurants. Known for its luxury appeal and proximity to scenic countryside, appealing to affluent guests. | Alderley Edge Park, The Wizard, Local boutique shops, Fine dining restaurants, Scenic walking trails |
| Wilmslow Golf Club | Attracts golf enthusiasts and visitors looking for a relaxed stay. Offers beautiful surroundings and clubhouse amenities. | Wilmslow Golf Club, Nearby parks, Golfing events, Local driving range, Golf tournaments |
| Styal | A charming village known for its rural setting and close proximity to the historic Quarry Bank Mill, attracting visitors interested in history and nature. | Quarry Bank Mill, Styal Country Park, Historic village walks, Local cafes, Nature trails |
| Hale Barns | An affluent area known for its suburban appeal and proximity to Manchester Airport, popular with both leisure and business travelers. | Local parks, Restaurants and shops, Access to Manchester Airport, Suburban charm, Proximity to Manchester city |
| Wilmslow Rural | Offers a tranquil countryside experience, appealing to those looking for relaxing retreats and outdoor activities. | Scenic countryside views, Local farms, Walking and cycling paths, Nature reserves, Rural charm |
| Handforth | A growing suburban area with good transport links to Wilmslow and Manchester, appealing to business travelers and families. | Local parks, Community center, Transport links to nearby towns, Shops and restaurants, Family-friendly amenities |
| Mobberley | A quaint village atmosphere with a traditional feel, attractive to guests seeking a peaceful getaway while being close to larger towns. | Mobberley Railway Station, Local pubs, Historic village walks, Nearby countryside, Community events |
Understanding Airbnb License Requirements & STR Laws in Wilmslow (2025)
While Wilmslow, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wilmslow to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wilmslow (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wilmslowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spruce Shepherd's Hut
Entire Place • 1 bedroom
Delightful 4 bedroom family townhouse
Entire Place • 4 bedrooms
Stylish 3-bedroom house with Wi-Fi and garden
Entire Place • 3 bedrooms
Stylish Coach House - Private Hideaway - Wilmslow
Entire Place • 1 bedroom
Comfortable Open Plan Home
Entire Place • 4 bedrooms
Modern Living 2 Bedroom Apartment South Wilmslow
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wilmslow (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wilmslow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Debi | 3 | $115,008 | 66 | 4.84/5.0 |
| Cottages | 1 | $66,152 | 16 | 4.94/5.0 |
| Toby | 1 | $61,956 | 24 | 4.92/5.0 |
| Neil | 1 | $46,901 | 142 | 5.00/5.0 |
| Warren | 1 | $43,906 | 5 | 4.80/5.0 |
| Simon | 1 | $42,629 | 67 | 4.87/5.0 |
| Jessica | 1 | $35,373 | 137 | 4.64/5.0 |
| Steven | 1 | $35,290 | 103 | 5.00/5.0 |
| Sam | 3 | $34,152 | 41 | 3.32/5.0 |
| Chris | 1 | $28,293 | 113 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wilmslow.
Dive Deeper: Advanced Wilmslow STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wilmslow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWilmslow Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wilmslow
- The Wilmslow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wilmslow, House properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 53.1% portion, catering likely to families or larger groups.
- The presence of 12.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Wilmslow Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wilmslow
- The dominant room capacity in Wilmslow is 1 bedroom listings, making up 37.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.4% of the active Airbnb listings in Wilmslow, indicating a high concentration in these sizes.
Wilmslow Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wilmslow
- The most common guest capacity trend in Wilmslow vacation rentals is listings accommodating 2 guests (34.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wilmslow STR market, accounting for 53.2% of listings.
- 15.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wilmslow.
- On average, properties in Wilmslow are equipped to host 3.0 guests.
Wilmslow Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wilmslow
- The most common availability pattern in Wilmslow falls within the 91-180 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 40.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wilmslow (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 59.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wilmslow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
34.5% of total
2 Nights
9 listings
31% of total
3 Nights
1 listings
3.4% of total
4-6 Nights
5 listings
17.2% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
3 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wilmslow is 1 Night, adopted by 34.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.5%) of the Wilmslow Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Wilmslow, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.5% of Wilmslow hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wilmslow.
Wilmslow Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.3% of total
Flexible
9 listings
30% of total
Moderate
10 listings
33.3% of total
Firm
7 listings
23.3% of total
Strict
3 listings
10% of total
Cancellation Policy Insights for Wilmslow
- The prevailing Airbnb cancellation policy trend in Wilmslow is Moderate, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (63.3%) and stricter (33.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 33.3% market standard in Wilmslow.
- Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wilmslow.
Wilmslow STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wilmslow
- The overall average booking lead time for vacation rentals in Wilmslow is 59 days.
- Guests book furthest in advance for stays during August (average 96 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (90 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Wilmslow.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 96 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 90 days) to capture early planners.
- Monitor your own booking lead times against these Wilmslow averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wilmslow (2025)
Amenity Prevalence
Amenity Insights for Wilmslow
- Essential amenities in Wilmslow that guests expect include: Heating, Wifi, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wilmslow: Heating, Wifi, Smoke alarm, Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wilmslow to stay competitive.
Wilmslow Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wilmslow
- The typical guest profile for Airbnb in Wilmslow consists of primarily domestic travelers (81%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 80.6% of guests.
- Key international markets include United Kingdom (80.6%) and United States (5.8%).
- Top languages spoken are English (65%) followed by Spanish (9.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wilmslow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.19 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |