Wigan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Wigan in 2025? Explore comprehensive Airbnb analytics for Wigan, England, United Kingdom to uncover income potential. This 2025 STR market report for Wigan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 129 active listings.
Whether you're considering an Airbnb investment in Wigan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wigan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wigan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wigan (2025)
Understanding the monthly revenue variations for Airbnb listings in Wigan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wigan is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wigan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,484+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,380 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,241 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $582, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wigan
Wigan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wigan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wigan:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wigan
Average Daily Rate (ADR) Airbnb Trends in Wigan (2025)
Effective short term rental pricing strategy in Wigan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wigan typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $258+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $153 or more.
- Typical properties (Median) charge around $104 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Wigan
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Airbnb Seasonality Analysis & Trends in Wigan (2025)
Peak Season (May, June, April)
- Revenue averages $2,118 per month
- Occupancy rates average 44.2%
- Daily rates average $148
Shoulder Season
- Revenue averages $1,608 per month
- Occupancy maintains around 43.8%
- Daily rates hold near $142
Low Season (February, March, September)
- Revenue drops to average $1,276 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $135
Seasonality Insights for Wigan
- The Airbnb seasonality in Wigan shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wigan's highest earning potential, with monthly revenues capable of climbing to $2,260, occupancy reaching a high of 50.5%, and ADRs peaking at $149.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,255, occupancy could drop to 35.2%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wigan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wigan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wigan (2025)
Exploring the top neighborhoods for short-term rentals in Wigan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wigan Town Centre | The main hub of Wigan, ideal for tourists looking for local culture and amenities. Close to shopping, dining, and entertainment options, making it a prime location for short-term stays. | Wigan Pier, Haigh Woodland Park, Museum of Wigan Life, The Grand Theatre Wigan, Wigan Indoor Market |
| Wallgate | A vibrant area known for its nightlife and dining options. Popular with younger travelers and those looking to explore the local social scene. | The Old Courts, Mesnes Park, Local pubs and bars, The City of Wigan, The Boulevard |
| Standish | A charming village that offers a quieter stay while providing easy access to Wigan and its attractions. Appeals to families and those looking for a more relaxed experience. | Standish Village, The Standish Library, Local parks and green spaces, St. Wilfrid's Church |
| Ince-in-Makerfield | A residential area that provides a cozy atmosphere. Good for short stays and travelers looking to explore nearby Wigan attractions and natural landscapes. | Ince Green Lane, Local shops and dining, The Pennington Flash |
| Hindley | A town with a suburban feel, offering local amenities and easy access to transport links. Great for guests looking for budget-friendly accommodation. | Hindley Train Station, Local parks, Town center shops and cafes |
| Shevington | A peaceful village offering scenic views and local charm. Suited for families and those seeking outdoor activities in the surrounding areas. | The Shevington Village Hall, Local walking trails, Parks and green spaces |
| Orrell | A village on the outskirts of Wigan, with a mix of local culture and nature. Appeals to visitors who want a quiet getaway near the town but with access to outdoor activities. | Orrell Water Park, Local restaurants, The Old Smithy pub |
| Ashfield Park | A picturesque area with parks and recreational spaces. Ideal for families and those who enjoy outdoor activities close to urban amenities. | Ashfield Park, Local walking trails, Community events in the park |
Understanding Airbnb License Requirements & STR Laws in Wigan (2025)
While Wigan, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wigan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wigan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wiganbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stunning Home in Astley
Entire Place • 3 bedrooms
Renovated 3 bedroom house in Lowton / Pennington
Entire Place • 3 bedrooms
Spacious 3-bed Home - Parking & WiFi
Entire Place • 3 bedrooms
5 bed home with smart TV's in all rooms
Entire Place • 5 bedrooms
Mayfair 2 Bedroom Apartment Billinge
Entire Place • 2 bedrooms
Princess Wigan House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wigan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wigan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kevin Dawn And Team | 5 | $94,665 | 43 | 4.58/5.0 |
| Susie | 4 | $90,608 | 143 | 4.69/5.0 |
| Jodie | 1 | $65,484 | 41 | 4.98/5.0 |
| Myles | 2 | $58,686 | 39 | 4.79/5.0 |
| Kevin | 2 | $56,803 | 38 | 4.82/5.0 |
| Amanda | 2 | $54,824 | 120 | 4.96/5.0 |
| Monique | 1 | $51,116 | 58 | 4.95/5.0 |
| Kurt | 2 | $45,417 | 38 | 4.74/5.0 |
| Sheikh | 1 | $41,362 | 25 | 4.76/5.0 |
| Pillow | 1 | $38,744 | 8 | 3.75/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wigan.
Dive Deeper: Advanced Wigan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wigan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWigan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wigan
- The Wigan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69% of the 129 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Wigan, House properties are the most common (72.1%), reflecting the local real estate landscape.
- Houses represent a significant 72.1% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, outdoor/unique (combined 4.7%) offer potential for unique stay experiences.
Wigan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wigan
- The dominant room capacity in Wigan is 1 bedroom listings, making up 27.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 51.9% of the active Airbnb listings in Wigan, indicating a high concentration in these sizes.
- A significant 27.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wigan.
Wigan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wigan
- The most common guest capacity trend in Wigan vacation rentals is listings accommodating 2 guests (18.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Wigan STR market, accounting for 35.7% of listings.
- 22.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wigan.
- On average, properties in Wigan are equipped to host 3.3 guests.
Wigan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wigan
- The most common availability pattern in Wigan falls within the 181-270 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wigan (41.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wigan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
42 listings
36.8% of total
2 Nights
38 listings
33.3% of total
3 Nights
5 listings
4.4% of total
4-6 Nights
9 listings
7.9% of total
7-29 Nights
10 listings
8.8% of total
30+ Nights
10 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Wigan is 1 Night, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.1%) of the Wigan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 36.8% of Wigan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wigan.
Wigan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.9% of total
Refundable
4 listings
3.8% of total
Super Strict 30 Days
1 listings
0.9% of total
Non-refundable
2 listings
1.9% of total
Flexible
42 listings
39.6% of total
Moderate
38 listings
35.8% of total
Firm
11 listings
10.4% of total
Strict
7 listings
6.6% of total
Cancellation Policy Insights for Wigan
- The prevailing Airbnb cancellation policy trend in Wigan is Flexible, used by 39.6% of listings.
- The market strongly favors guest-friendly terms, with 75.4% of listings offering Flexible or Moderate policies. This suggests guests in Wigan may expect booking flexibility.
- Strict cancellation policies are quite rare (6.6%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 39.6% market standard in Wigan.
- Using a Strict policy might deter some guests, as only 6.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wigan.
Wigan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wigan
- The overall average booking lead time for vacation rentals in Wigan is 30 days.
- Guests book furthest in advance for stays during July (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (48 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (30 days) as a baseline for your pricing and availability strategy in Wigan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 48 days) to capture early planners.
- Monitor your own booking lead times against these Wigan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wigan (2025)
Amenity Prevalence
Amenity Insights for Wigan
- Essential amenities in Wigan that guests expect include: Smoke alarm, Wifi, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wigan: Smoke alarm, Wifi, Kitchen, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Kitchen, TV.
- Consider adding popular differentiators like Heating or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wigan to stay competitive.
Wigan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wigan
- The typical guest profile for Airbnb in Wigan consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 85.3% of guests.
- Key international markets include United Kingdom (85.3%) and United States (1.8%).
- Top languages spoken are English (64.9%) followed by French (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wigan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |