West Lulworth Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in West Lulworth in 2025? Explore comprehensive Airbnb analytics for West Lulworth, England, United Kingdom to uncover income potential. This 2025 STR market report for West Lulworth, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 59 active listings.

Whether you're considering an Airbnb investment in West Lulworth, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Lulworth Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key West Lulworth Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$263
The average rental revenue earned for an occupied room per day in West Lulworth.
Occupancy Rate(?)
49.6%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$42,703
Typical annual income for an Airbnb listing in West Lulworth. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-15.2%
Significant decrease (-15.2%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in West Lulworth.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in West Lulworth.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
59
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in West Lulworth (2025)

Understanding the monthly revenue variations for Airbnb listings in West Lulworth is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Lulworth is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Lulworth across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $8,633+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $5,527 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,406 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,985, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in West Lulworth

West Lulworth Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the West Lulworth STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Lulworth:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in West Lulworth

Average Daily Rate (ADR) Airbnb Trends in West Lulworth (2025)

Effective short term rental pricing strategy in West Lulworth involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Lulworth typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $564+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $291 or more.
  • Typical properties (Median) charge around $222 per night.
  • Entry-level properties (Bottom 25%) earn around $152 per night.

Average Daily Rate (ADR) Trend by Month in West Lulworth

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Airbnb Seasonality Analysis & Trends in West Lulworth (2025)

Peak Season (August, July, May)
  • Revenue averages $6,666 per month
  • Occupancy rates average 64.6%
  • Daily rates average $333
Shoulder Season
  • Revenue averages $4,540 per month
  • Occupancy maintains around 47.0%
  • Daily rates hold near $297
Low Season (February, March, November)
  • Revenue drops to average $2,490 per month
  • Occupancy decreases to average 36.2%
  • Daily rates adjust to average $241

Seasonality Insights for West Lulworth

  • The Airbnb seasonality in West Lulworth shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases West Lulworth's highest earning potential, with monthly revenues capable of climbing to $7,042, occupancy reaching a high of 69.9%, and ADRs peaking at $338.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,360, occupancy could drop to 33.4%, and ADRs may adjust down to $237.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Lulworth.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these West Lulworth seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in West Lulworth (2025)

Exploring the top neighborhoods for short-term rentals in West Lulworth? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Durdle Door
Famous natural limestone arch and beach, a hotspot for tourists and outdoor enthusiasts. Perfect for beachgoers and hikers looking for stunning landscapes and iconic views.
Durdle Door, Lulworth Cove, Lulworth Castle, Coast Path walks, Weymouth Beach
Lulworth Cove
A charming coastal village known for its geological formations and scenic beauty. Great for families and couples seeking picturesque landscapes and local seaside attractions.
Lulworth Cove, Visitors Centre, Cove Hill, Local cafes and shops, Boat trips
Lulworth Castle
Historic castle and parkland attracting visitors interested in history and family-friendly activities. A unique location for families looking for a rural getaway.
Lulworth Castle, Castle parkland, Family activities, Picnic areas, Historical tours
The Jurassic Coast
UNESCO World Heritage site showcasing stunning coastal geography, attracting nature lovers and geology enthusiasts year-round. Ideal for those wanting outdoor activities and exploration.
Jurassic Coast, Fossil hunting, Walking trails, Scenic views, Visitor centres
Weymouth
Nearby coastal town with beautiful beaches and an active harbor. Popular for its range of local attractions and as a base for exploring the surrounding area.
Weymouth Beach, Nothe Fort, Weymouth Harbour, Sealife Centre, Sandworld
Wareham
Historic market town with rich history and access to the beautiful Dorset countryside. Great location for visitors wanting a mix of culture and nature.
Wareham Town Museum, River Frome walks, Scenic train rides, Local shops, Historic pubs
Kimmeridge Bay
Stunning bay known for its natural beauty and historical significance in fossil collecting. A great spot for those interested in marine life and coastal exploration.
Kimmeridge Bay, Fossil collecting, Marine Conservation, Cliffs walks, Local wildlife
Swanage
Charming seaside town with a rich Victorian heritage and beautiful sandy beach. Offers a family-friendly atmosphere and proximity to attractions like the Swanage Railway.
Swanage Beach, Swanage Railway, Old Harry Rocks, Studland Beaches, Pubs and cafes

Understanding Airbnb License Requirements & STR Laws in West Lulworth (2025)

While West Lulworth, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Lulworth to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in West Lulworth (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in West Lulworthbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

No.2 Coastguards at Lulworth Cove

No.2 Coastguards at Lulworth Cove

Entire Place • 4 bedrooms

$196,998
Revenue
69.0%
Occupancy
$651.63
Daily Rate
Advantage Point

Advantage Point

Entire Place • 5 bedrooms

$139,181
Revenue
53.0%
Occupancy
$607.42
Daily Rate
Spring Cottage - Lulworth Cove

Spring Cottage - Lulworth Cove

Entire Place • 2 bedrooms

$137,671
Revenue
85.9%
Occupancy
$434.45
Daily Rate
Cove Cottage at Lulworth Cove

Cove Cottage at Lulworth Cove

Entire Place • 3 bedrooms

$99,420
Revenue
59.6%
Occupancy
$613.85
Daily Rate
Beautiful thatched cottage at Lulworth Cove Dorset

Beautiful thatched cottage at Lulworth Cove Dorset

Entire Place • 3 bedrooms

$91,379
Revenue
53.4%
Occupancy
$448.56
Daily Rate
Lulworth Cove - Jurassic Coast - Sleeps up to 8

Lulworth Cove - Jurassic Coast - Sleeps up to 8

Entire Place • 3 bedrooms

$85,506
Revenue
75.3%
Occupancy
$292.07
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in West Lulworth (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in West Lulworth based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Camille5$528,849974.83/5.0
Cottages5$337,103373.69/5.0
Emma2$156,7911824.95/5.0
Philip6$123,919934.23/5.0
Sam And Katie1$91,3791044.91/5.0
Blake3$73,423554.85/5.0
Sunita1$71,687624.98/5.0
Catriona1$70,4372214.63/5.0
Nicky1$66,582644.97/5.0
Paul1$59,6801134.93/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Lulworth.

Dive Deeper: Advanced West Lulworth STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Lulworth. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

West Lulworth Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for West Lulworth

  • The West Lulworth Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.4% of the 59 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in West Lulworth, House properties are the most common (62.7%), reflecting the local real estate landscape.
  • Houses represent a significant 62.7% portion, catering likely to families or larger groups.
  • The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like apartment/condo (combined 1.7%) offer potential for unique stay experiences.

West Lulworth Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for West Lulworth

  • The dominant room capacity in West Lulworth is 3 bedrooms listings, making up 33.9% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 62.7% of the active Airbnb listings in West Lulworth, indicating a high concentration in these sizes.
  • A significant 44.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Lulworth.

West Lulworth Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for West Lulworth

  • The most common guest capacity trend in West Lulworth vacation rentals is listings accommodating 6 guests (30.5%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 4 guests dominate the West Lulworth STR market, accounting for 50.8% of listings.
  • 44.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Lulworth.
  • On average, properties in West Lulworth are equipped to host 4.7 guests.

West Lulworth Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for West Lulworth

  • The most common availability pattern in West Lulworth falls within the 181-270 days range, representing 35.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 59.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in West Lulworth (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 45.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

West Lulworth Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (23.6%)

1 Night

13 listings

23.6% of total

2 Nights (27.3%)

2 Nights

15 listings

27.3% of total

3 Nights (16.4%)

3 Nights

9 listings

16.4% of total

4-6 Nights (5.5%)

4-6 Nights

3 listings

5.5% of total

30+ Nights (27.3%)

30+ Nights

15 listings

27.3% of total

Key Insights

  • The most prevalent minimum stay requirement in West Lulworth is 2 Nights, adopted by 27.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (27.3%) caters to monthly stays (30+ nights) in West Lulworth, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 27.3% of West Lulworth hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 27.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Lulworth.

West Lulworth Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (13.2%)

Super Strict 60 Days

7 listings

13.2% of total

Non-refundable (5.7%)

Non-refundable

3 listings

5.7% of total

Refundable (5.7%)

Refundable

3 listings

5.7% of total

Flexible (11.3%)

Flexible

6 listings

11.3% of total

Moderate (20.8%)

Moderate

11 listings

20.8% of total

Firm (22.6%)

Firm

12 listings

22.6% of total

Strict (20.8%)

Strict

11 listings

20.8% of total

Cancellation Policy Insights for West Lulworth

  • The prevailing Airbnb cancellation policy trend in West Lulworth is Firm, used by 22.6% of listings.
  • There's a relatively balanced mix between guest-friendly (32.1%) and stricter (43.4%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 22.6% market standard in West Lulworth.
  • Regularly review your cancellation policy against competitors and market demand shifts in West Lulworth.

West Lulworth STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for West Lulworth

  • The overall average booking lead time for vacation rentals in West Lulworth is 60 days.
  • Guests book furthest in advance for stays during July (average 131 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (102 days avg.) sees the longest lead times, while Fall (55 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (60 days) as a baseline for your pricing and availability strategy in West Lulworth.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 131 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 102 days) to capture early planners.
  • Monitor your own booking lead times against these West Lulworth averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in West Lulworth (2025)

Amenity Prevalence

Amenity Insights for West Lulworth

  • Essential amenities in West Lulworth that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Bed linens, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for West Lulworth: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Heating or Bed linens to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in West Lulworth to stay competitive.

West Lulworth Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for West Lulworth

  • The typical guest profile for Airbnb in West Lulworth consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 86.9% of guests.
  • Key international markets include United Kingdom (86.9%) and United States (4.1%).
  • Top languages spoken are English (63.1%) followed by French (7.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the West Lulworth Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Englishcombe13$8,558$573.6949%
Chew Magna14$6,649$399.5946%
Lambourn11$6,081$669.4728%
Long Sutton17$5,726$383.8846%
Stoke St. Michael10$5,277$424.0442%
Winsham10$5,154$484.2252%
Oldland Common13$5,093$355.4743%
Crai20$4,799$371.8546%
Dinton11$4,637$242.1658%
Limpley Stoke10$4,598$523.4752%

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