West Lancashire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in West Lancashire in 2025? Explore comprehensive Airbnb analytics for West Lancashire, England, United Kingdom to uncover income potential. This 2025 STR market report for West Lancashire, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 86 active listings.
Whether you're considering an Airbnb investment in West Lancashire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Lancashire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Lancashire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Lancashire (2025)
Understanding the monthly revenue variations for Airbnb listings in West Lancashire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Lancashire is typically December, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Lancashire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,120+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,321 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,035 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,044, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Lancashire
West Lancashire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Lancashire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Lancashire:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Lancashire
Average Daily Rate (ADR) Airbnb Trends in West Lancashire (2025)
Effective short term rental pricing strategy in West Lancashire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Lancashire typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $363+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $142 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in West Lancashire
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Airbnb Seasonality Analysis & Trends in West Lancashire (2025)
Peak Season (December, June, May)
- Revenue averages $3,157 per month
- Occupancy rates average 49.3%
- Daily rates average $195
Shoulder Season
- Revenue averages $2,697 per month
- Occupancy maintains around 47.4%
- Daily rates hold near $192
Low Season (September, October, November)
- Revenue drops to average $2,039 per month
- Occupancy decreases to average 41.3%
- Daily rates adjust to average $193
Seasonality Insights for West Lancashire
- The Airbnb seasonality in West Lancashire shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Lancashire's highest earning potential, with monthly revenues capable of climbing to $3,273, occupancy reaching a high of 54.7%, and ADRs peaking at $200.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,967, occupancy could drop to 38.9%, and ADRs may adjust down to $183.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Lancashire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Lancashire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Lancashire (2025)
Exploring the top neighborhoods for short-term rentals in West Lancashire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Southport | A popular seaside resort town with beautiful beaches, attractions, and rich history. Great for families and leisure travelers. | Southport Pier, Royal Birkdale Golf Club, Southport Theatre and Convention Centre, Botanic Gardens, Silcock's Funland, The Atkinson |
| Ormskirk | Historic market town known for its charming architecture and vibrant market scene. Ideal for travelers seeking a quaint English experience. | Ormskirk Clock Tower, The Old Corn Mill, Ormskirk Market, Church of St. Peter and St. Paul, West Lancashire Light Railway |
| Burscough | A small village with access to scenic parks and waterways, perfect for nature lovers and those looking for a peaceful getaway. | Burscough Wharf, Martin Mere Wetland Centre, Burscough Junction, The Boat House |
| Skelmersdale | An emerging area with affordable property and access to natural parks, appealing to budget-conscious travelers. | Tawd Valley Park, Skelmersdale Town Centre, Beacon Park, Old Skem Sports Ground |
| Crosby | A coastal town known for its wide sandy beaches and the Anthony Gormley Another Place sculpture installation. Attracts art lovers and beachgoers alike. | Crosby Beach, Anthony Gormley’s Another Place, Marina, Crosby Village, Rimrose Valley Country Park |
| Formby | Famous for its pine woods and sand dunes, ideal for outdoor enthusiasts and families looking for a retreat near nature. | Formby Beach, Formby Pinewoods, National Trust Formby, Anthony Gormley sculptures |
| Tarleton | A charming village by the River Douglas, offering a quaint setting with access to charming waterfront walks. | Tarleton Village, River Douglas, The Tarleton Tap, Local Countryside |
| Hesketh Bank | A quiet village with scenic views and close proximity to larger towns, making it a good base for exploring West Lancashire. | Hesketh Bank Church, Local Farms, Scenic Countryside, Nearby Nature Reserves |
Understanding Airbnb License Requirements & STR Laws in West Lancashire (2025)
While West Lancashire, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Lancashire to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in West Lancashire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Lancashirebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Stuarts Farm Barn
Entire Place • 3 bedrooms
Farm House with Hot Tub
Entire Place • 2 bedrooms
Winter Farmhouse Retreat with Countryside Views
Entire Place • 6 bedrooms
Luxurious 400yr Farmhouse, Sleeps 10, Superb Views
Entire Place • 4 bedrooms
Beautiful open plan family home near town centre
Entire Place • 3 bedrooms
Luxury canal side lodges with hot tubs
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Lancashire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Lancashire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 7 | $284,556 | 84 | 4.20/5.0 |
| Emma | 2 | $114,283 | 34 | 4.97/5.0 |
| Phillip | 4 | $114,173 | 384 | 4.88/5.0 |
| Ryan | 2 | $91,517 | 27 | 4.45/5.0 |
| Derry | 5 | $84,473 | 95 | 2.92/5.0 |
| Adam | 1 | $72,699 | 133 | 4.80/5.0 |
| Kim | 1 | $61,951 | 157 | 4.90/5.0 |
| Clifford | 2 | $56,953 | 172 | 4.96/5.0 |
| Katie | 1 | $56,261 | 121 | 4.98/5.0 |
| Karen | 2 | $55,516 | 90 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Lancashire.
Dive Deeper: Advanced West Lancashire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Lancashire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Lancashire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Lancashire
- The West Lancashire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.4% of the 86 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Lancashire, House properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 59.3% portion, catering likely to families or larger groups.
- The presence of 8.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.5%) offer potential for unique stay experiences.
West Lancashire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Lancashire
- The dominant room capacity in West Lancashire is 1 bedroom listings, making up 43% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.1% of the active Airbnb listings in West Lancashire, indicating a high concentration in these sizes.
- A significant 22.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Lancashire.
West Lancashire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Lancashire
- The most common guest capacity trend in West Lancashire vacation rentals is listings accommodating 2 guests (29.1%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the West Lancashire STR market, accounting for 55.8% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Lancashire.
- On average, properties in West Lancashire are equipped to host 3.6 guests.
West Lancashire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Lancashire
- The most common availability pattern in West Lancashire falls within the 271-366 days range, representing 34.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 57.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in West Lancashire (30.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 43.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Lancashire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
43.8% of total
2 Nights
19 listings
23.8% of total
3 Nights
8 listings
10% of total
4-6 Nights
4 listings
5% of total
7-29 Nights
2 listings
2.5% of total
30+ Nights
12 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in West Lancashire is 1 Night, adopted by 43.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.6%) of the West Lancashire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in West Lancashire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 43.8% of West Lancashire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Lancashire.
West Lancashire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
10.8% of total
Non-refundable
1 listings
1.4% of total
Refundable
3 listings
4.1% of total
Flexible
20 listings
27% of total
Moderate
22 listings
29.7% of total
Firm
15 listings
20.3% of total
Strict
5 listings
6.8% of total
Cancellation Policy Insights for West Lancashire
- The prevailing Airbnb cancellation policy trend in West Lancashire is Moderate, used by 29.7% of listings.
- There's a relatively balanced mix between guest-friendly (56.7%) and stricter (27.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (6.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 29.7% market standard in West Lancashire.
- Using a Strict policy might deter some guests, as only 6.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in West Lancashire.
West Lancashire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Lancashire
- The overall average booking lead time for vacation rentals in West Lancashire is 61 days.
- Guests book furthest in advance for stays during June (average 104 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (81 days avg.) sees the longest lead times, while Fall (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in West Lancashire.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 104 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 81 days) to capture early planners.
- Monitor your own booking lead times against these West Lancashire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Lancashire (2025)
Amenity Prevalence
Amenity Insights for West Lancashire
- Essential amenities in West Lancashire that guests expect include: Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Lancashire: Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Lancashire to stay competitive.
West Lancashire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Lancashire
- The typical guest profile for Airbnb in West Lancashire consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.0% of guests.
- Key international markets include United Kingdom (87%) and United States (3.2%).
- Top languages spoken are English (76.4%) followed by French (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Lancashire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.19 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |