West Kirby Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in West Kirby in 2025? Explore comprehensive Airbnb analytics for West Kirby, England, United Kingdom to uncover income potential. This 2025 STR market report for West Kirby, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 39 active listings.
Whether you're considering an Airbnb investment in West Kirby, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Kirby Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Kirby Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Kirby (2025)
Understanding the monthly revenue variations for Airbnb listings in West Kirby is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Kirby is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Kirby across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,627+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,106 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,828 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,599, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Kirby
West Kirby Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Kirby STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Kirby:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 72% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Kirby
Average Daily Rate (ADR) Airbnb Trends in West Kirby (2025)
Effective short term rental pricing strategy in West Kirby involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Kirby typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $412+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $228 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $126 per night.
Average Daily Rate (ADR) Trend by Month in West Kirby
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Airbnb Seasonality Analysis & Trends in West Kirby (2025)
Peak Season (May, June, April)
- Revenue averages $4,592 per month
- Occupancy rates average 50.3%
- Daily rates average $230
Shoulder Season
- Revenue averages $3,289 per month
- Occupancy maintains around 52.9%
- Daily rates hold near $232
Low Season (January, February, November)
- Revenue drops to average $2,455 per month
- Occupancy decreases to average 41.4%
- Daily rates adjust to average $227
Seasonality Insights for West Kirby
- The Airbnb seasonality in West Kirby shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Kirby's highest earning potential, with monthly revenues capable of climbing to $5,093, occupancy reaching a high of 58.9%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,183, occupancy could drop to 37.3%, and ADRs may adjust down to $224.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Kirby.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Kirby seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Kirby (2025)
Exploring the top neighborhoods for short-term rentals in West Kirby? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| West Kirby Beach | A beautiful beach with stunning views of the Dee Estuary. Popular with families and travelers looking for a seaside getaway. Ideal for water sports and beach activities. | West Kirby Marine Lake, West Kirby Beach, Hilbre Island, Dunaway Gardens, The Old Rectory, West Kirby Sailing Club |
| North Wirral Coastal Park | A scenic coastal park that offers picturesque walks and nature trails. Attracts outdoor enthusiasts and those looking to enjoy nature and wildlife. | North Wirral Coastal Park, Meols Beach, Thurstaston Common, Heswall Docks |
| West Kirby Village | A charming village atmosphere with a range of shops, cafes, and restaurants. Close to transportation links and amenities, popular with both tourists and locals. | West Kirby Village shops, Local cafes and eateries, West Kirby Library, The Marine Centre |
| Caldy Hill | Offers beautiful hiking routes and stunning panoramic views of the surrounding area. A wonderful spot for nature lovers and those seeking tranquility. | Caldy Hill walks, Caldy Church, Caldy Golf Club, Thurstaston Common |
| Grange Road | A vibrant street in West Kirby with numerous dining options and boutiques. Perfect for guests looking to immerse themselves in the local lifestyle. | Grange Road restaurants, Local pubs, West Kirby Arts Centre, Independent shops |
| Hilbre Island | A unique tidal island accessible at low tide, perfect for adventures and wildlife spotting. A draw for nature lovers and photographers alike. | Hilbre Island, Seal watching opportunities, Bird Observatory, Historical sites |
| West Kirby Marina | A modern marina with a variety of leisure activities available. Great for guests looking to sail, kayak, or simply enjoy a waterfront atmosphere. | West Kirby Marina, Water sports activities, Dining with a sea view, Boat rentals |
| Royal Liverpool Golf Club | One of the oldest and most prestigious golf clubs in England, attracting golf enthusiasts and visitors during major tournaments. | Royal Liverpool Golf Club, Golf tournaments, Local countryside walks, Dining facilities on-site |
Understanding Airbnb License Requirements & STR Laws in West Kirby (2025)
While West Kirby, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Kirby to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in West Kirby (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Kirbybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Elegant & Luxurious 8 Bedroom Period House
Entire Place • 8 bedrooms
An escape to the Sea
Entire Place • 4 bedrooms
Spacious seaside 4BR Town centre Sailing Open Golf
Entire Place • 4 bedrooms
Stylish Seafront Flat & Balcony: Something Special
Entire Place • 1 bedroom
Hoscote Park House, West Kirby, Wirral
Entire Place • 6 bedrooms
4 double bed 3 bathroom opposite royal Liverpool
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Kirby (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Kirby based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jesper Toft | 1 | $166,255 | 48 | 4.88/5.0 |
| Mark | 2 | $72,215 | 77 | 4.98/5.0 |
| Bernadette | 1 | $64,111 | 23 | 4.83/5.0 |
| Grant | 1 | $57,699 | 21 | 4.95/5.0 |
| Diane | 1 | $57,668 | 40 | 4.98/5.0 |
| Francesca Holly | 1 | $57,244 | 21 | 5.00/5.0 |
| Gina | 1 | $52,989 | 4 | 5.00/5.0 |
| Sarah | 1 | $51,404 | 26 | 4.96/5.0 |
| Annabel | 1 | $45,018 | 70 | 4.97/5.0 |
| Nicky | 1 | $43,426 | 70 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Kirby.
Dive Deeper: Advanced West Kirby STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Kirby. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Kirby Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Kirby
- The West Kirby Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.1% of the 39 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Kirby, House properties are the most common (51.3%), reflecting the local real estate landscape.
- Houses represent a significant 51.3% portion, catering likely to families or larger groups.
- The presence of 5.1% Hotel/Boutique listings indicates integration with traditional hospitality.
West Kirby Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Kirby
- The dominant room capacity in West Kirby is 1 bedroom listings, making up 23.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 43.6% of the active Airbnb listings in West Kirby, indicating a high concentration in these sizes.
- A significant 46.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Kirby.
West Kirby Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Kirby
- The most common guest capacity trend in West Kirby vacation rentals is listings accommodating 8+ guests (23.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the West Kirby STR market, accounting for 43.6% of listings.
- 30.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Kirby.
- On average, properties in West Kirby are equipped to host 4.2 guests.
West Kirby Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Kirby
- The most common availability pattern in West Kirby falls within the 91-180 days range, representing 38.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 53.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in West Kirby (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
West Kirby Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
24.3% of total
2 Nights
15 listings
40.5% of total
3 Nights
6 listings
16.2% of total
7-29 Nights
1 listings
2.7% of total
30+ Nights
6 listings
16.2% of total
Key Insights
- The most prevalent minimum stay requirement in West Kirby is 2 Nights, adopted by 40.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.8%) of the West Kirby Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (16.2%) caters to monthly stays (30+ nights) in West Kirby, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.5% of West Kirby hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 16.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Kirby.
West Kirby Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
8 listings
24.2% of total
Moderate
16 listings
48.5% of total
Firm
4 listings
12.1% of total
Strict
5 listings
15.2% of total
Cancellation Policy Insights for West Kirby
- The prevailing Airbnb cancellation policy trend in West Kirby is Moderate, used by 48.5% of listings.
- The market strongly favors guest-friendly terms, with 72.7% of listings offering Flexible or Moderate policies. This suggests guests in West Kirby may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.5% market standard in West Kirby.
- Regularly review your cancellation policy against competitors and market demand shifts in West Kirby.
West Kirby STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Kirby
- The overall average booking lead time for vacation rentals in West Kirby is 49 days.
- Guests book furthest in advance for stays during July (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (74 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in West Kirby.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 74 days) to capture early planners.
- Monitor your own booking lead times against these West Kirby averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Kirby (2025)
Amenity Prevalence
Amenity Insights for West Kirby
- Essential amenities in West Kirby that guests expect include: Smoke alarm, Wifi, Essentials, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Kirby: Smoke alarm, Wifi, Essentials, Heating.
- Prioritize adding missing essentials: Essentials, Heating.
- Consider adding popular differentiators like Carbon monoxide alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Kirby to stay competitive.
West Kirby Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Kirby
- The typical guest profile for Airbnb in West Kirby consists of primarily domestic travelers (75%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 75.3% of guests.
- Key international markets include United Kingdom (75.3%) and United States (7.8%).
- Top languages spoken are English (63.3%) followed by Spanish (7.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Kirby Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Chirbury | 14 | $4,233 | $702.20 | 41% |
| Cradley | 14 | $4,192 | $443.36 | 42% |