Wells Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Wells in 2025? Explore comprehensive Airbnb analytics for Wells, England, United Kingdom to uncover income potential. This 2025 STR market report for Wells, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 75 active listings.
Whether you're considering an Airbnb investment in Wells, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wells Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wells Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wells (2025)
Understanding the monthly revenue variations for Airbnb listings in Wells is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wells is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wells across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,958+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,546 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,468 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,423, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wells
Wells Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wells STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wells:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wells
Average Daily Rate (ADR) Airbnb Trends in Wells (2025)
Effective short term rental pricing strategy in Wells involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wells typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $215 or more.
- Typical properties (Median) charge around $143 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Wells
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Airbnb Seasonality Analysis & Trends in Wells (2025)
Peak Season (August, May, July)
- Revenue averages $3,512 per month
- Occupancy rates average 64.2%
- Daily rates average $167
Shoulder Season
- Revenue averages $2,801 per month
- Occupancy maintains around 51.3%
- Daily rates hold near $169
Low Season (January, February, March)
- Revenue drops to average $1,859 per month
- Occupancy decreases to average 37.2%
- Daily rates adjust to average $170
Seasonality Insights for Wells
- The Airbnb seasonality in Wells shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wells's highest earning potential, with monthly revenues capable of climbing to $3,659, occupancy reaching a high of 67.4%, and ADRs peaking at $182.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,754, occupancy could drop to 35.7%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wells.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wells seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wells (2025)
Exploring the top neighborhoods for short-term rentals in Wells? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wells Cathedral | A historical landmark and a must-see for visitors, the Wells Cathedral is a prime attraction for tourists and offers a rich cultural experience. | Wells Cathedral, Bishops Palace, St. Cuthbert's Church, Vicar's Close, Wells Market Place |
| Wells Market Place | The central hub of Welles, bustling with shops, cafes, and local markets, making it an ideal location for visitors looking to explore local culture. | Wells Market, Local shops, Cafes and restaurants, Market Cross, Heritage buildings |
| Vicar's Close | Renowned as one of the most picturesque streets in England, Vicar's Close offers beautiful scenery and is a popular spot for photography and leisurely walks. | Vicar's Close, Wells Cathedral, Gardens, Historical architecture |
| Wells and Mendip Museum | A key attraction for those interested in the history and heritage of the area, the museum draws visitors interested in local history. | Wells and Mendip Museum, Local history exhibits, Educational programs |
| Glastonbury Tor | Nearby Glastonbury Tor is known for its historical significance and stunning views, making it a favorite for tourists exploring the region. | Glastonbury Tor, St. Michael's Tower, Pilgrim's walk, Nature trails |
| Mendip Hills | A beautiful area of natural beauty close to Wells, perfect for outdoor activities and attracting nature lovers and hikers. | Mendip Hills, Longleat Safari Park, Walking trails, Scenic views |
| Cheddar Gorge | A popular tourist destination known for its stunning limestone cliffs and caves, attracting visitors seeking adventure and stunning landscapes. | Cheddar Gorge, Caves, Hiking trails, Cheddar Village |
| Bath | Just a short drive from Wells, the city of Bath is famous for its Roman Baths and Georgian architecture, attracting many tourists. | Roman Baths, Bath Abbey, Royal Crescent, Pulteney Bridge, Thermae Bath Spa |
Understanding Airbnb License Requirements & STR Laws in Wells (2025)
While Wells, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wells to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wells (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rock House
Entire Place • 4 bedrooms
Charming Home with Private Parking & large garden
Entire Place • 4 bedrooms
Historic cottage in the heart of Wells, Somerset
Entire Place • 3 bedrooms
A Hidden Gem in the Heart of Wells, Somerset
Entire Place • 2 bedrooms
Townhouse with Views of Wells Cathedral
Entire Place • 3 bedrooms
The West Front, Cathedral View, Wells
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wells (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wells based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 3 | $150,588 | 17 | 3.33/5.0 |
| William | 3 | $105,648 | 88 | 4.71/5.0 |
| Luxury Coastal | 3 | $92,167 | 68 | 4.92/5.0 |
| George | 2 | $84,501 | 177 | 4.97/5.0 |
| Lucy | 2 | $80,136 | 147 | 4.96/5.0 |
| Lorraine | 1 | $66,789 | 81 | 4.80/5.0 |
| Fiona | 2 | $64,353 | 109 | 4.82/5.0 |
| Vickey | 1 | $63,357 | 202 | 4.99/5.0 |
| Helen-Pass The Keys | 1 | $59,302 | 44 | 4.89/5.0 |
| Amelia | 2 | $56,010 | 91 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wells.
Dive Deeper: Advanced Wells STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wells. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWells Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wells
- The Wells Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88% of the 75 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wells, House properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 61.3% portion, catering likely to families or larger groups.
- The presence of 5.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 6.7%) offer potential for unique stay experiences.
Wells Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wells
- The dominant room capacity in Wells is 2 bedrooms listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.7% of the active Airbnb listings in Wells, indicating a high concentration in these sizes.
- A significant 21.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wells.
Wells Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wells
- The most common guest capacity trend in Wells vacation rentals is listings accommodating 4 guests (36%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wells STR market, accounting for 58.7% of listings.
- 18.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wells.
- On average, properties in Wells are equipped to host 3.7 guests.
Wells Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wells
- The most common availability pattern in Wells falls within the 181-270 days range, representing 44% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 61.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wells (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wells Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
20.3% of total
2 Nights
31 listings
44.9% of total
3 Nights
13 listings
18.8% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
1 listings
1.4% of total
30+ Nights
9 listings
13% of total
Key Insights
- The most prevalent minimum stay requirement in Wells is 2 Nights, adopted by 44.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.2%) of the Wells Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13%) caters to monthly stays (30+ nights) in Wells, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 44.9% of Wells hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wells.
Wells Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
2 listings
2.9% of total
Super Strict 60 Days
5 listings
7.2% of total
Flexible
11 listings
15.9% of total
Moderate
25 listings
36.2% of total
Firm
17 listings
24.6% of total
Strict
9 listings
13% of total
Cancellation Policy Insights for Wells
- The prevailing Airbnb cancellation policy trend in Wells is Moderate, used by 36.2% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (37.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.2% market standard in Wells.
- Using a Strict policy might deter some guests, as only 13% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wells.
Wells STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wells
- The overall average booking lead time for vacation rentals in Wells is 57 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Wells.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Wells averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wells (2025)
Amenity Prevalence
Amenity Insights for Wells
- Essential amenities in Wells that guests expect include: Heating, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wells: Heating, Wifi, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Smoke alarm.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wells to stay competitive.
Wells Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wells
- The typical guest profile for Airbnb in Wells consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.0% of guests.
- Key international markets include United Kingdom (86%) and United States (4.4%).
- Top languages spoken are English (66.5%) followed by French (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wells Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |