Wellingborough Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Wellingborough in 2025? Explore comprehensive Airbnb analytics for Wellingborough, England, United Kingdom to uncover income potential. This 2025 STR market report for Wellingborough, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Wellingborough, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wellingborough Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wellingborough Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wellingborough (2025)
Understanding the monthly revenue variations for Airbnb listings in Wellingborough is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wellingborough is typically April, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wellingborough across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,158+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,340 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,098 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $517, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wellingborough
Wellingborough Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wellingborough STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wellingborough:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 39%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wellingborough
Average Daily Rate (ADR) Airbnb Trends in Wellingborough (2025)
Effective short term rental pricing strategy in Wellingborough involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wellingborough typically peaks in October and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $184+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $44 per night.
Average Daily Rate (ADR) Trend by Month in Wellingborough
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Airbnb Seasonality Analysis & Trends in Wellingborough (2025)
Peak Season (April, May, June)
- Revenue averages $1,958 per month
- Occupancy rates average 39.5%
- Daily rates average $96
Shoulder Season
- Revenue averages $1,474 per month
- Occupancy maintains around 45.7%
- Daily rates hold near $101
Low Season (January, February, March)
- Revenue drops to average $1,065 per month
- Occupancy decreases to average 38.5%
- Daily rates adjust to average $96
Seasonality Insights for Wellingborough
- The Airbnb seasonality in Wellingborough shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wellingborough's highest earning potential, with monthly revenues capable of climbing to $2,070, occupancy reaching a high of 51.4%, and ADRs peaking at $103.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,013, occupancy could drop to 31.4%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wellingborough.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wellingborough seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wellingborough (2025)
Exploring the top neighborhoods for short-term rentals in Wellingborough? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Forest Road | A pleasant residential area that has seen rising interest from tourists due to its proximity to parks and local amenities. It's ideal for families looking for a peaceful stay close to nature. | Irchester Country Park, Wellingborough Museum, Croyland Park, The Castle Theatre, Wellingborough town center |
| Wellingborough Town Centre | The heart of the town with easy access to shops, restaurants, and public transport, making it a convenient location for visitors wanting to explore the area around the clock. | Wellingborough Market, The Swan Hotel, Victoria Park, Nene Court, The Old Grammer School |
| Finedon | A historic village just outside Wellingborough, known for its charming homes and local culture. An attractive option for visitors interested in exploring a quieter side of Northamptonshire. | Finedon Church, Finedon Cemetery, Local pubs, Finedon Hall, Nature walks |
| Irthlingborough | A nearby town that offers a mix of historical sites and natural beauty. It's a great base for visitors wanting to explore both Wellingborough and the surrounding countryside. | Irthlingborough Grange, Stanwick Lakes, Local walking trails, St. Peter's Church, Irthlingborough Nature Reserve |
| Bozeat | A village that offers a rural feel with the charm of countryside living, popular among travelers looking for a serene getaway close to nature. | Bozeat Village Hall, The local pub, Nearby walking paths, Historical sites, Community events |
| Earls Barton | Known for its rich history and local community feel, this village appeals to visitors who want to experience the traditional side of England. | Earls Barton Church, Local festivals, Historical landmarks, Community shops, Nature reserves |
| Great Doddington | A picturesque village with scenic views and a welcoming atmosphere, making it ideal for those who want a peaceful stay while being near Wellingborough. | Great Doddington Church, Local parks, Scenic walking routes, Community events, Village pub |
| Mears Ashby | This small village offers a beautiful rural setting and a quaint village life, ideal for those looking to escape the hustle and bustle of the city. | Mears Ashby Church, Open countryside, Local wildlife spotting, Village green, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Wellingborough (2025)
While Wellingborough, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wellingborough to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wellingborough (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wellingboroughbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
4 Bedroom Terrace House
Entire Place • 4 bedrooms
Modern Townhouse
Entire Place • 3 bedrooms
3 Bedroom Flat in Town Center
Entire Place • 3 bedrooms
3 Bedroom Detached House
Entire Place • 3 bedrooms
2 Bedroom Flat (Ground Floor) in Town Centre
Entire Place • 2 bedrooms
2 Bedroom Flat in Town Center
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wellingborough (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wellingborough based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Moeed | 5 | $159,231 | 221 | 4.87/5.0 |
| Ash | 2 | $48,468 | 9 | 2.31/5.0 |
| Ray | 2 | $36,477 | 25 | 4.74/5.0 |
| Vaida | 1 | $22,014 | 13 | 4.62/5.0 |
| Sarinder | 1 | $21,540 | 23 | 4.83/5.0 |
| Phillippa | 1 | $20,639 | 43 | 4.86/5.0 |
| Sunny | 1 | $19,996 | 10 | 4.70/5.0 |
| Alexandra | 1 | $17,592 | 18 | 4.61/5.0 |
| Host #340806144 | 1 | $13,982 | 0 | 0.00/5.0 |
| Shaun | 1 | $12,582 | 76 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wellingborough.
Dive Deeper: Advanced Wellingborough STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wellingborough. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWellingborough Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wellingborough
- The Wellingborough Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 59.5% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Wellingborough, House properties are the most common (67.6%), reflecting the local real estate landscape.
- Houses represent a significant 67.6% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 2.7%) offer potential for unique stay experiences.
Wellingborough Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wellingborough
- The dominant room capacity in Wellingborough is 1 bedroom listings, making up 29.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 51.3% of the active Airbnb listings in Wellingborough, indicating a high concentration in these sizes.
- A significant 29.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wellingborough.
Wellingborough Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wellingborough
- The most common guest capacity trend in Wellingborough vacation rentals is listings accommodating 5 guests (16.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 5 guests and 2 guests dominate the Wellingborough STR market, accounting for 29.7% of listings.
- 24.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wellingborough.
- On average, properties in Wellingborough are equipped to host 3.2 guests.
Wellingborough Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wellingborough
- The most common availability pattern in Wellingborough falls within the 271-366 days range, representing 43.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 72.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wellingborough (37.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wellingborough Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
46.7% of total
2 Nights
7 listings
23.3% of total
3 Nights
2 listings
6.7% of total
4-6 Nights
3 listings
10% of total
7-29 Nights
3 listings
10% of total
30+ Nights
1 listings
3.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wellingborough is 1 Night, adopted by 46.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.0%) of the Wellingborough Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 46.7% of Wellingborough hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wellingborough.
Wellingborough Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
3.3% of total
Flexible
17 listings
56.7% of total
Moderate
7 listings
23.3% of total
Firm
1 listings
3.3% of total
Strict
4 listings
13.3% of total
Cancellation Policy Insights for Wellingborough
- The prevailing Airbnb cancellation policy trend in Wellingborough is Flexible, used by 56.7% of listings.
- The market strongly favors guest-friendly terms, with 80.0% of listings offering Flexible or Moderate policies. This suggests guests in Wellingborough may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 56.7% market standard in Wellingborough.
- Given the high prevalence of Flexible policies (56.7%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 13.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Wellingborough.
Wellingborough STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wellingborough
- The overall average booking lead time for vacation rentals in Wellingborough is 27 days.
- Guests book furthest in advance for stays during July (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (46 days avg.) sees the longest lead times, while Fall (25 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (27 days) as a baseline for your pricing and availability strategy in Wellingborough.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 46 days) to capture early planners.
- Monitor your own booking lead times against these Wellingborough averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wellingborough (2025)
Amenity Prevalence
Amenity Insights for Wellingborough
- Essential amenities in Wellingborough that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wellingborough: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wellingborough to stay competitive.
Wellingborough Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wellingborough
- The typical guest profile for Airbnb in Wellingborough consists of primarily domestic travelers (86%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 86.2% of guests.
- Key international markets include United Kingdom (86.2%) and United States (1.9%).
- Top languages spoken are English (75.9%) followed by Portuguese (3.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Hawarden.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wellingborough Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |