Wareham Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Wareham in 2025? Explore comprehensive Airbnb analytics for Wareham, England, United Kingdom to uncover income potential. This 2025 STR market report for Wareham, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 63 active listings.
Whether you're considering an Airbnb investment in Wareham, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wareham Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wareham Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wareham (2025)
Understanding the monthly revenue variations for Airbnb listings in Wareham is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wareham is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wareham across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,576+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,754 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,645 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,164, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wareham
Wareham Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wareham STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wareham:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 64% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wareham
Average Daily Rate (ADR) Airbnb Trends in Wareham (2025)
Effective short term rental pricing strategy in Wareham involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wareham typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $405+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $301 or more.
- Typical properties (Median) charge around $174 per night.
- Entry-level properties (Bottom 25%) earn around $116 per night.
Average Daily Rate (ADR) Trend by Month in Wareham
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Airbnb Seasonality Analysis & Trends in Wareham (2025)
Peak Season (August, July, September)
- Revenue averages $4,423 per month
- Occupancy rates average 58.8%
- Daily rates average $229
Shoulder Season
- Revenue averages $3,314 per month
- Occupancy maintains around 42.8%
- Daily rates hold near $212
Low Season (January, February, March)
- Revenue drops to average $2,483 per month
- Occupancy decreases to average 34.7%
- Daily rates adjust to average $209
Seasonality Insights for Wareham
- The Airbnb seasonality in Wareham shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wareham's highest earning potential, with monthly revenues capable of climbing to $4,975, occupancy reaching a high of 62.9%, and ADRs peaking at $239.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,236, occupancy could drop to 31.7%, and ADRs may adjust down to $199.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wareham.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wareham seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wareham (2025)
Exploring the top neighborhoods for short-term rentals in Wareham? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wareham Town Centre | The historic center of Wareham, perfect for tourists wanting to explore the local culture and enjoy charming shops and restaurants. Close to scenic views and local attractions. | Wareham Church, River Frome, Wareham Town Museum, Foghorn Brewery, Local Shops and Cafés |
| Corfe Castle | A picturesque village dominated by the stunning Corfe Castle, attracting history enthusiasts and families. Great for exploring the Dorset countryside. | Corfe Castle, Purbeck Hills, The Blue Pool, Dorset Wildlife Trust, Historic Steam Railway |
| Sandbank | A popular beach destination known for its sandy shores and water activities. Ideal for families and tourists looking for seaside experiences. | Sandbanks Beach, Studland Bay, Brownsea Island, Water sports, Beachfront restaurants |
| Studland | Charming coastal village offering beautiful beaches and outdoor activities. Attracts nature lovers and beachgoers looking for a more tranquil escape. | Studland Beach, Knoll Beach, Old Harry Rocks, Natural Trust walks, Seaside pubs |
| Lulworth Cove | Famed for its natural beauty and geological significance, it draws visitors interested in outdoor adventures and scenic landscapes. | Lulworth Cove, Durdle Door, Lulworth Heritage Centre, Coastal walks, Beach activities |
| Dorset Coast Path | Ideal for outdoor lovers who want to explore the stunning coastal scenery and enjoy hiking. It attracts adventure seekers and nature enthusiasts. | Dorset Coastal Path, St. Aldhelm's Head, Swanage Beach, Scenic viewpoints, Wildlife watching |
| Purbeck Hill | Perfect for those looking for countryside retreats with beautiful views and proximity to nature, appealing to families and couples. | Purbeck Hills, Walking trails, Local farms, Rural landscapes, Village pubs |
| Swanage | A charming seaside town known for its beach and vibrant tourist attractions. Popular for family trips and beach holidays. | Swanage Pier, Swanage Railway, Durlston Country Park, Swanage Beach, Local shops and cafes |
Understanding Airbnb License Requirements & STR Laws in Wareham (2025)
While Wareham, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wareham to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wareham (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Warehambased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Dorset Resort
Entire Place • 3 bedrooms
The Dorset Resort
Entire Place • 3 bedrooms
The Dorset Resort
Entire Place • 3 bedrooms
The Dorset Resort
Entire Place • 3 bedrooms
The Dorset Resort
Entire Place • 3 bedrooms
Coach House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wareham (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wareham based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephen | 14 | $820,268 | 461 | 4.80/5.0 |
| Cottages | 2 | $100,086 | 23 | 4.84/5.0 |
| Jamie | 5 | $90,689 | 955 | 4.97/5.0 |
| Robbie | 2 | $78,300 | 166 | 4.89/5.0 |
| Francis | 1 | $67,828 | 50 | 5.00/5.0 |
| Sandeep And Robin | 1 | $64,949 | 92 | 4.97/5.0 |
| Julie | 2 | $57,165 | 254 | 4.88/5.0 |
| Lucy | 1 | $53,576 | 44 | 4.98/5.0 |
| Tania | 1 | $51,678 | 209 | 4.83/5.0 |
| Stuart | 2 | $49,217 | 42 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wareham.
Dive Deeper: Advanced Wareham STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wareham. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWareham Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wareham
- The Wareham Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81% of the 63 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wareham, House properties are the most common (73%), reflecting the local real estate landscape.
- Houses represent a significant 73% portion, catering likely to families or larger groups.
- Smaller segments like others, apartment/condo, hotel/boutique (combined 12.8%) offer potential for unique stay experiences.
Wareham Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wareham
- The dominant room capacity in Wareham is 3 bedrooms listings, making up 41.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 65.1% of the active Airbnb listings in Wareham, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wareham.
Wareham Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wareham
- The most common guest capacity trend in Wareham vacation rentals is listings accommodating 2 guests (25.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Wareham STR market, accounting for 50.8% of listings.
- 41.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wareham.
- On average, properties in Wareham are equipped to host 4.4 guests.
Wareham Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wareham
- The most common availability pattern in Wareham falls within the 271-366 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Wareham (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wareham Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
11.3% of total
2 Nights
38 listings
61.3% of total
3 Nights
7 listings
11.3% of total
4-6 Nights
3 listings
4.8% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
6 listings
9.7% of total
Key Insights
- The most prevalent minimum stay requirement in Wareham is 2 Nights, adopted by 61.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.6%) of the Wareham Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 61.3% of Wareham hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.3% currently do.
- A 2-night minimum appears standard (61.3%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 9.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wareham.
Wareham Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
6.7% of total
Super Strict 30 Days
1 listings
1.7% of total
Flexible
6 listings
10% of total
Moderate
19 listings
31.7% of total
Firm
9 listings
15% of total
Strict
21 listings
35% of total
Cancellation Policy Insights for Wareham
- The prevailing Airbnb cancellation policy trend in Wareham is Strict, used by 35% of listings.
- There's a relatively balanced mix between guest-friendly (41.7%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 35% market standard in Wareham.
- With 35% using Strict terms, this is a viable option in Wareham, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Wareham.
Wareham STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wareham
- The overall average booking lead time for vacation rentals in Wareham is 71 days.
- Guests book furthest in advance for stays during March (average 103 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (87 days avg.) sees the longest lead times, while Fall (75 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Wareham.
- For March stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 103 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 87 days) to capture early planners.
- Monitor your own booking lead times against these Wareham averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wareham (2025)
Amenity Prevalence
Amenity Insights for Wareham
- Essential amenities in Wareham that guests expect include: Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Free parking on premises, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wareham: Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi.
- Consider adding popular differentiators like Essentials or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wareham to stay competitive.
Wareham Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wareham
- The typical guest profile for Airbnb in Wareham consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.1% of guests.
- Key international markets include United Kingdom (91.1%) and United States (1.6%).
- Top languages spoken are English (65.4%) followed by French (10.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wareham Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |