Walsall Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Walsall in 2025? Explore comprehensive Airbnb analytics for Walsall, England, United Kingdom to uncover income potential. This 2025 STR market report for Walsall, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 90 active listings.

Whether you're considering an Airbnb investment in Walsall, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Walsall Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Walsall Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$109
The average rental revenue earned for an occupied room per day in Walsall.
Occupancy Rate(?)
36.0%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$11,063
Typical annual income for an Airbnb listing in Walsall. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
64.1%
Strong growth (64.1%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Walsall.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in Walsall.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
90
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Walsall (2025)

Understanding the monthly revenue variations for Airbnb listings in Walsall is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Walsall is typically April, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Walsall across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,525+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,171 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,046 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $419, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Walsall

Walsall Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Walsall STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Walsall:

  • Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 35%.
  • Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Walsall

Average Daily Rate (ADR) Airbnb Trends in Walsall (2025)

Effective short term rental pricing strategy in Walsall involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Walsall typically peaks in June and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $142 or more.
  • Typical properties (Median) charge around $79 per night.
  • Entry-level properties (Bottom 25%) earn around $45 per night.

Average Daily Rate (ADR) Trend by Month in Walsall

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Airbnb Seasonality Analysis & Trends in Walsall (2025)

Peak Season (April, May, June)
  • Revenue averages $2,360 per month
  • Occupancy rates average 39.0%
  • Daily rates average $116
Shoulder Season
  • Revenue averages $1,467 per month
  • Occupancy maintains around 41.9%
  • Daily rates hold near $111
Low Season (August, September, November)
  • Revenue drops to average $1,226 per month
  • Occupancy decreases to average 38.9%
  • Daily rates adjust to average $114

Seasonality Insights for Walsall

  • The Airbnb seasonality in Walsall shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Walsall's highest earning potential, with monthly revenues capable of climbing to $2,479, occupancy reaching a high of 48.5%, and ADRs peaking at $116.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,085, occupancy could drop to 36.9%, and ADRs may adjust down to $106.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Walsall.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Walsall seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Walsall (2025)

Exploring the top neighborhoods for short-term rentals in Walsall? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Walsall Town Centre
The bustling hub of Walsall with a mix of shopping, dining, and entertainment options. Ideal for both business travelers and leisure tourists looking to explore the town.
Walsall Leather Museum, Walsall Arboretum, The New Art Gallery Walsall, Walsall Market, Saddlers Shopping Centre
Willenhall
A nearby town with historical significance and community character. Attractive for guests seeking a peaceful stay with local charm and easy access to Walsall.
Willenhall Memorial Park, The Keyway, The Willenhall Black Country Museum, Willenhall market
Bloxwich
A suburban area with great local amenities and transportation links. Popular with families and visitors looking for a quieter stay close to Walsall.
Bloxwich Park, Bloxwich Old Hall, The Ashmore Park, Bloxwich Market
Darlaston
An area rich in industrial history, attracting visitors interested in the heritage of the Black Country. Good for budget-friendly stays and access to local attractions.
Darlaston Town Hall, Wednesbury Museum, Darlaston Methodist Church
Pelsall
A quaint village located to the north of Walsall with scenic countryside and a strong community vibe. Appeals to those looking for a calm retreat.
Pelsall Common, Pelsall Park, Bloxwich North Railway Station
Walsall Wood
A peaceful residential area close to nature and local amenities. Good for travelers wanting to escape the city bustle yet remain nearby.
Walsall Wood Park, Shelfield Park
Rushall
A suburban area with easy access to Walsall town center, ideal for commuters and those visiting nearby attractions in the region.
Rushall Canal, Rushall Rovers Football Club
Aldridge
A popular area known for its schools and parks, making it suitable for families or visitors looking for a suburban setting close to Walsall.
Aldridge Airport, Aldridge Village, The Arboretum

Understanding Airbnb License Requirements & STR Laws in Walsall (2025)

While Walsall, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Walsall to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Walsall (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Walsallbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Fayhomes West Midlands Luxury Late 1800 Property

Fayhomes West Midlands Luxury Late 1800 Property

Entire Place • 5 bedrooms

$121,238
Revenue
18.1%
Occupancy
$825.61
Daily Rate
Large spacious house, 5 bedrooms

Large spacious house, 5 bedrooms

Entire Place • 5 bedrooms

$65,307
Revenue
64.5%
Occupancy
$243.95
Daily Rate
Brand new stylish property to rent - Walsall

Brand new stylish property to rent - Walsall

Entire Place • 2 bedrooms

$45,879
Revenue
76.3%
Occupancy
$152.52
Daily Rate
Allen Wednesbury Accommodation

Allen Wednesbury Accommodation

Entire Place • 3 bedrooms

$37,873
Revenue
70.2%
Occupancy
$137.05
Daily Rate
Walsall City Centre 2BR Apartment Smart Tv Parking

Walsall City Centre 2BR Apartment Smart Tv Parking

Entire Place • 2 bedrooms

$35,993
Revenue
60.7%
Occupancy
$139.34
Daily Rate
Walsall 4Bed Sleeps 8 | J.R.R STAYS WS2

Walsall 4Bed Sleeps 8 | J.R.R STAYS WS2

Entire Place • 4 bedrooms

$35,834
Revenue
36.2%
Occupancy
$296.62
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Walsall (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Walsall based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Fay1$121,238324.81/5.0
Tim And Sue1$65,307324.47/5.0
Ashley1$45,8791444.99/5.0
Jahnavi5$38,568992.63/5.0
Allen1$37,873134.38/5.0
Rooms Near Me1$35,993434.84/5.0
J.R.R Stays1$35,834114.82/5.0
Ilsa1$32,1001634.87/5.0
SecondHome2$31,82592.21/5.0
Sania1$31,326464.52/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Walsall.

Dive Deeper: Advanced Walsall STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Walsall. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Walsall Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Walsall

  • The Walsall Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 53.3% of the 90 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 46.7% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Walsall, House properties are the most common (70%), reflecting the local real estate landscape.
  • Houses represent a significant 70% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 3.3%) offer potential for unique stay experiences.

Walsall Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Walsall

  • The dominant room capacity in Walsall is 1 bedroom listings, making up 22.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 40.0% of the active Airbnb listings in Walsall, indicating a high concentration in these sizes.
  • A significant 24.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Walsall.

Walsall Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Walsall

  • The most common guest capacity trend in Walsall vacation rentals is listings accommodating 4 guests (15.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 8+ guests dominate the Walsall STR market, accounting for 27.8% of listings.
  • 20.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Walsall.
  • On average, properties in Walsall are equipped to host 2.8 guests.

Walsall Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Walsall

  • The most common availability pattern in Walsall falls within the 271-366 days range, representing 58.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Walsall (30%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Walsall Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (39.8%)

1 Night

33 listings

39.8% of total

2 Nights (41%)

2 Nights

34 listings

41% of total

3 Nights (2.4%)

3 Nights

2 listings

2.4% of total

4-6 Nights (7.2%)

4-6 Nights

6 listings

7.2% of total

7-29 Nights (2.4%)

7-29 Nights

2 listings

2.4% of total

30+ Nights (7.2%)

30+ Nights

6 listings

7.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Walsall is 2 Nights, adopted by 41% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (80.8%) of the Walsall Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 41% of Walsall hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 7.2% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Walsall.

Walsall Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

1 listings

1.4% of total

Flexible (32.9%)

Flexible

23 listings

32.9% of total

Moderate (25.7%)

Moderate

18 listings

25.7% of total

Firm (8.6%)

Firm

6 listings

8.6% of total

Strict (31.4%)

Strict

22 listings

31.4% of total

Cancellation Policy Insights for Walsall

  • The prevailing Airbnb cancellation policy trend in Walsall is Flexible, used by 32.9% of listings.
  • There's a relatively balanced mix between guest-friendly (58.6%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 32.9% market standard in Walsall.
  • With 31.4% using Strict terms, this is a viable option in Walsall, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Walsall.

Walsall STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Walsall

  • The overall average booking lead time for vacation rentals in Walsall is 33 days.
  • Guests book furthest in advance for stays during July (average 66 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (43 days avg.) sees the longest lead times, while Winter (23 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Walsall.
  • For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 66 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 43 days) to capture early planners.
  • Monitor your own booking lead times against these Walsall averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Walsall (2025)

Amenity Prevalence

Amenity Insights for Walsall

  • Essential amenities in Walsall that guests expect include: Wifi, Smoke alarm, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, TV, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Walsall: Wifi, Smoke alarm, Kitchen.
  • Prioritize adding missing essentials: Smoke alarm, Kitchen.
  • Consider adding popular differentiators like Heating or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Walsall to stay competitive.

Walsall Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Walsall

  • The typical guest profile for Airbnb in Walsall consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 86.6% of guests.
  • Key international markets include United Kingdom (86.6%) and United States (2.1%).
  • Top languages spoken are English (63.6%) followed by French (5.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Walsall Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Englishcombe13$8,558$573.6949%
Dorney12$8,335$622.4845%
Chew Magna14$6,649$399.5946%
Lambourn11$6,081$669.4728%
City of Westminster1,327$6,043$486.6652%
Long Sutton17$5,726$383.8846%
Stoke St. Michael10$5,277$424.0442%
Oldland Common13$5,093$355.4743%
Wraysbury14$4,719$396.1846%
Stamford Bridge11$4,669$410.1438%

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