Wakefield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Wakefield in 2025? Explore comprehensive Airbnb analytics for Wakefield, England, United Kingdom to uncover income potential. This 2025 STR market report for Wakefield, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 202 active listings.
Whether you're considering an Airbnb investment in Wakefield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wakefield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Wakefield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Wakefield (2025)
Understanding the monthly revenue variations for Airbnb listings in Wakefield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wakefield is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wakefield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,038+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,058 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,685 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $763, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Wakefield
Wakefield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Wakefield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wakefield:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Wakefield
Average Daily Rate (ADR) Airbnb Trends in Wakefield (2025)
Effective short term rental pricing strategy in Wakefield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wakefield typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $254+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Wakefield
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Airbnb Seasonality Analysis & Trends in Wakefield (2025)
Peak Season (May, April, August)
- Revenue averages $3,125 per month
- Occupancy rates average 48.2%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,454 per month
- Occupancy maintains around 45.9%
- Daily rates hold near $155
Low Season (January, March, September)
- Revenue drops to average $1,882 per month
- Occupancy decreases to average 38.9%
- Daily rates adjust to average $152
Seasonality Insights for Wakefield
- The Airbnb seasonality in Wakefield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Wakefield's highest earning potential, with monthly revenues capable of climbing to $3,185, occupancy reaching a high of 54.5%, and ADRs peaking at $164.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,727, occupancy could drop to 34.3%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wakefield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Wakefield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Wakefield (2025)
Exploring the top neighborhoods for short-term rentals in Wakefield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | Wakefield's vibrant heart, full of shops, cafes, and cultural attractions. Ideal for travelers looking for convenience and a rich city experience. | Wakefield Cathedral, The Hepworth Wakefield, Yorkshire Sculpture Park, Wakefield Museum, Trinity Walk, The Ridings Shopping Centre |
| Pugney's Country Park | A beautiful park offering outdoor activities and natural beauty, popular with families and nature lovers. | Pugney's Country Park, Water sports activities, Nature trails, Picnic areas, Playgrounds |
| The Chantry | A picturesque residential area along the River Calder, appealing for its scenic views and local amenities, great for families and couples. | The Chantry Bridge, Riverside walks, Local parks, Restaurants and cafes, Fishing spots |
| Sandal | Known for its historical features and proximity to Wakefield, Sandal is charming and offers a suburban feel while being close to city amenities. | Sandal Castle, Parks and gardens, Local pubs, Shopping areas, Community events |
| Stanley | A great area for budget-conscious travelers, Stanley is well-connected to Wakefield with local shops and restaurants nearby. | Local markets, Parks, Community centers, Transport links to the city, Family-friendly facilities |
| South Elmsall | A quiet suburb with a community feel, ideal for families or those seeking a peaceful stay while being a short commute from Wakefield. | Local parks, Nearby countryside, Community events, Shops and cafes, Transport links |
| Outwood | A residential suburb with local amenities and parks, popular with families and ideal for a quieter Airbnb experience close to Wakefield city. | Local parks, Schools, Shopping areas, Community activities, Restaurants |
| Kettlethorpe | A modern residential area that offers good access to local amenities and is popular with families, making it a good choice for hosting. | Kettlethorpe High School, Parks, Sports facilities, Shops, Community events |
Understanding Airbnb License Requirements & STR Laws in Wakefield (2025)
While Wakefield, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wakefield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Wakefield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Wakefieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Blossom Barn 23 with home cinema, outdoor hot tub
Entire Place • 4 bedrooms
Hillthorpe Manor - Large 5 Bedroom House - Hot Tub
Entire Place • 5 bedrooms
Stunning Converted Water Tower In Yorkshire
Entire Place • 4 bedrooms
The West Wing at Hillthorpe Manor
Entire Place • 6 bedrooms
Hodroyd Hall
Entire Place • 6 bedrooms
Dreamwood Cottage With Hottub In Yorkshire
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Wakefield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Wakefield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Wesley | 1 | $298,838 | 12 | 5.00/5.0 |
| Sarah | 3 | $248,420 | 30 | 3.00/5.0 |
| Cottages | 3 | $167,245 | 26 | 4.75/5.0 |
| Alt Stay | 6 | $161,561 | 50 | 3.27/5.0 |
| YorGuest | 3 | $146,544 | 75 | 4.44/5.0 |
| Pass The Property | 10 | $121,146 | 51 | 3.52/5.0 |
| Angela | 1 | $114,130 | 42 | 4.93/5.0 |
| Samantha | 3 | $104,956 | 103 | 4.85/5.0 |
| Quentin | 10 | $101,028 | 127 | 4.68/5.0 |
| Kirsty | 3 | $80,274 | 64 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wakefield.
Dive Deeper: Advanced Wakefield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wakefield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWakefield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Wakefield
- The Wakefield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.7% of the 202 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Wakefield, House properties are the most common (56.9%), reflecting the local real estate landscape.
- Houses represent a significant 56.9% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, unique stays, outdoor/unique, others (combined 8.5%) offer potential for unique stay experiences.
Wakefield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Wakefield
- The dominant room capacity in Wakefield is 1 bedroom listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.4% of the active Airbnb listings in Wakefield, indicating a high concentration in these sizes.
- A significant 27.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Wakefield.
Wakefield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Wakefield
- The most common guest capacity trend in Wakefield vacation rentals is listings accommodating 4 guests (20.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Wakefield STR market, accounting for 40.6% of listings.
- 29.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wakefield.
- On average, properties in Wakefield are equipped to host 3.8 guests.
Wakefield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Wakefield
- The most common availability pattern in Wakefield falls within the 271-366 days range, representing 44.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Wakefield (28.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Wakefield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
48 listings
27.4% of total
2 Nights
71 listings
40.6% of total
3 Nights
19 listings
10.9% of total
4-6 Nights
14 listings
8% of total
7-29 Nights
5 listings
2.9% of total
30+ Nights
18 listings
10.3% of total
Key Insights
- The most prevalent minimum stay requirement in Wakefield is 2 Nights, adopted by 40.6% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.0%) of the Wakefield Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.3%) caters to monthly stays (30+ nights) in Wakefield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.6% of Wakefield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 10.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wakefield.
Wakefield Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
1.9% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
45 listings
29% of total
Moderate
41 listings
26.5% of total
Firm
39 listings
25.2% of total
Strict
26 listings
16.8% of total
Cancellation Policy Insights for Wakefield
- The prevailing Airbnb cancellation policy trend in Wakefield is Flexible, used by 29% of listings.
- There's a relatively balanced mix between guest-friendly (55.5%) and stricter (42.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 29% market standard in Wakefield.
- Regularly review your cancellation policy against competitors and market demand shifts in Wakefield.
Wakefield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Wakefield
- The overall average booking lead time for vacation rentals in Wakefield is 35 days.
- Guests book furthest in advance for stays during December (average 50 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (44 days avg.) sees the longest lead times, while Fall (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Wakefield.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 50 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 44 days) to capture early planners.
- Monitor your own booking lead times against these Wakefield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Wakefield (2025)
Amenity Prevalence
Amenity Insights for Wakefield
- Essential amenities in Wakefield that guests expect include: Smoke alarm, Wifi, TV, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Washer, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Wakefield: Smoke alarm, Wifi, TV, Heating, Kitchen.
- Prioritize adding missing essentials: Smoke alarm, Wifi, TV, Heating, Kitchen.
- Consider adding popular differentiators like Hot water or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Wakefield to stay competitive.
Wakefield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Wakefield
- The typical guest profile for Airbnb in Wakefield consists of primarily domestic travelers (88%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.9% of guests.
- Key international markets include United Kingdom (87.9%) and Australia (2.6%).
- Top languages spoken are English (72.6%) followed by French (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Wakefield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |