Ventnor Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ventnor in 2025? Explore comprehensive Airbnb analytics for Ventnor, England, United Kingdom to uncover income potential. This 2025 STR market report for Ventnor, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 230 active listings.

Whether you're considering an Airbnb investment in Ventnor, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ventnor Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ventnor Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$231
The average rental revenue earned for an occupied room per day in Ventnor.
Occupancy Rate(?)
43.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$28,076
Typical annual income for an Airbnb listing in Ventnor. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.8%
Slight decrease (-1.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Ventnor.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Ventnor.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
230
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ventnor (2025)

Understanding the monthly revenue variations for Airbnb listings in Ventnor is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ventnor is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ventnor across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $6,176+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,799 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,289 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,245, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ventnor

Ventnor Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ventnor STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ventnor:

  • Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 38%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ventnor

Average Daily Rate (ADR) Airbnb Trends in Ventnor (2025)

Effective short term rental pricing strategy in Ventnor involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ventnor typically peaks in August and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $384+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $265 or more.
  • Typical properties (Median) charge around $177 per night.
  • Entry-level properties (Bottom 25%) earn around $130 per night.

Average Daily Rate (ADR) Trend by Month in Ventnor

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Airbnb Seasonality Analysis & Trends in Ventnor (2025)

Peak Season (August, July, June)
  • Revenue averages $5,101 per month
  • Occupancy rates average 59.8%
  • Daily rates average $266
Shoulder Season
  • Revenue averages $2,961 per month
  • Occupancy maintains around 38.3%
  • Daily rates hold near $237
Low Season (January, February, March)
  • Revenue drops to average $1,444 per month
  • Occupancy decreases to average 25.2%
  • Daily rates adjust to average $212

Seasonality Insights for Ventnor

  • The Airbnb seasonality in Ventnor shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ventnor's highest earning potential, with monthly revenues capable of climbing to $6,013, occupancy reaching a high of 71.2%, and ADRs peaking at $271.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,373, occupancy could drop to 21.9%, and ADRs may adjust down to $211.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ventnor.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ventnor seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ventnor (2025)

Exploring the top neighborhoods for short-term rentals in Ventnor? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ventnor Beach
A beautiful pebble beach that attracts visitors seeking a relaxing seaside experience. Known for its stunning views and proximity to local cafes and restaurants.
Ventnor Beach, The Spyglass Inn, Summer Arcade, Ventnor Park, The Ventnor Winter Gardens
St Boniface Down
The highest point on the Isle of Wight, offering breathtaking views and walking trails. Popular with nature enthusiasts and those looking for scenic beauty.
St Boniface Down, Walking trails, Beautiful countryside views
Ventnor Botanical Garden
A unique garden that boasts a variety of exotic plants and beautiful landscapes. A tranquil spot ideal for families and couples looking to enjoy nature.
Ventnor Botanical Garden, Tropical plants, Garden tours
The Esplanade
A picturesque promenade with stunning sea views, perfect for walks and enjoying local cafes and shops. A great location for families and tourists alike.
The Esplanade, Local shops, Seaside cafes, Viewpoints
The Isle of Wight Coastal Path
A scenic walking path that runs along the coastline, offering panoramic views and access to various beaches. Ideal for hikers and outdoor lovers.
Isle of Wight Coastal Path, Beach access, Scenic viewpoints
Ventnor Cricket Club
Known for its local cricket games and community events, attracting sports enthusiasts and locals looking for a fun day out.
Ventnor Cricket Club, Local matches, Community events
The Isle of Wight Festival
An iconic music festival that draws in large crowds, making Ventnor a lively place during event times. Attracts both locals and visitors from afar.
Isle of Wight Festival, Live music, Cultural events
Local Restaurants and Cafes
Ventnor is home to a variety of dining establishments that focus on local produce and seafood. A hit with food lovers and those looking to enjoy culinary experiences.
Local seafood restaurants, Cafes, Farmers markets

Understanding Airbnb License Requirements & STR Laws in Ventnor (2025)

While Ventnor, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ventnor to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Ventnor (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ventnorbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Sandpipers-Luxury Beachfront in Ventnor

Sandpipers-Luxury Beachfront in Ventnor

Entire Place • 3 bedrooms

$336,737
Revenue
38.5%
Occupancy
$2166.20
Daily Rate
Property 4 - UK44924

Property 4 - UK44924

Entire Place • 4 bedrooms

$120,685
Revenue
58.6%
Occupancy
$420.98
Daily Rate
Exceptional 7 Bedroom Victorian Villa

Exceptional 7 Bedroom Victorian Villa

Entire Place • 7 bedrooms

$120,035
Revenue
33.2%
Occupancy
$1317.21
Daily Rate
Elm Cottage

Elm Cottage

Entire Place • 3 bedrooms

$93,709
Revenue
75.5%
Occupancy
$370.14
Daily Rate
The Crow's Nest, Ventnor Beach (Hot Tub)

The Crow's Nest, Ventnor Beach (Hot Tub)

Entire Place • 1 bedroom

$89,352
Revenue
69.4%
Occupancy
$349.80
Daily Rate
Serendipity  - Sweet home with sweeping sea views

Serendipity - Sweet home with sweeping sea views

Entire Place • 4 bedrooms

$89,326
Revenue
65.3%
Occupancy
$405.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ventnor (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ventnor based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
The Island Holiday Company5$532,772903.90/5.0
Cottages11$440,1081034.36/5.0
Mermaid8$232,0771433.63/5.0
Lucy5$175,7582014.89/5.0
Rowena2$165,0223484.99/5.0
Greenstay4$143,815384.94/5.0
Haylie6$141,3511434.86/5.0
Chris2$125,2035054.93/5.0
Nerys1$120,035175.00/5.0
Beatrice2$109,426814.71/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ventnor.

Dive Deeper: Advanced Ventnor STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ventnor. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ventnor Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ventnor

  • The Ventnor Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.8% of the 230 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ventnor, House properties are the most common (54.8%), reflecting the local real estate landscape.
  • Houses represent a significant 54.8% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others, unique stays (combined 6.5%) offer potential for unique stay experiences.

Ventnor Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ventnor

  • The dominant room capacity in Ventnor is 2 bedrooms listings, making up 34.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 3 bedrooms properties represent 59.6% of the active Airbnb listings in Ventnor, indicating a high concentration in these sizes.
  • A significant 39.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ventnor.

Ventnor Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ventnor

  • The most common guest capacity trend in Ventnor vacation rentals is listings accommodating 4 guests (32.6%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Ventnor STR market, accounting for 52.6% of listings.
  • 37.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ventnor.
  • On average, properties in Ventnor are equipped to host 4.6 guests.

Ventnor Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ventnor

  • The most common availability pattern in Ventnor falls within the 181-270 days range, representing 43% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 80.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Ventnor (46.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 20.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ventnor Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (15.6%)

1 Night

34 listings

15.6% of total

2 Nights (22.5%)

2 Nights

49 listings

22.5% of total

3 Nights (26.1%)

3 Nights

57 listings

26.1% of total

4-6 Nights (12.8%)

4-6 Nights

28 listings

12.8% of total

7-29 Nights (4.1%)

7-29 Nights

9 listings

4.1% of total

30+ Nights (18.8%)

30+ Nights

41 listings

18.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Ventnor is 3 Nights, adopted by 26.1% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (18.8%) caters to monthly stays (30+ nights) in Ventnor, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 26.1% of Ventnor hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 18.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ventnor.

Ventnor Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

1 listings

0.5% of total

Super Strict 30 Days

4 listings

1.8% of total

Super Strict 60 Days (6%)

Super Strict 60 Days

13 listings

6% of total

Flexible (8.8%)

Flexible

19 listings

8.8% of total

Moderate (15.2%)

Moderate

33 listings

15.2% of total

Firm (41.9%)

Firm

91 listings

41.9% of total

Strict (25.8%)

Strict

56 listings

25.8% of total

Cancellation Policy Insights for Ventnor

  • The prevailing Airbnb cancellation policy trend in Ventnor is Firm, used by 41.9% of listings.
  • A majority (67.7%) of hosts in Ventnor utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 41.9% market standard in Ventnor.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ventnor.

Ventnor STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ventnor

  • The overall average booking lead time for vacation rentals in Ventnor is 73 days.
  • Guests book furthest in advance for stays during June (average 118 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 47 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (113 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (73 days) as a baseline for your pricing and availability strategy in Ventnor.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 118 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 113 days) to capture early planners.
  • Monitor your own booking lead times against these Ventnor averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ventnor (2025)

Amenity Prevalence

Amenity Insights for Ventnor

  • Essential amenities in Ventnor that guests expect include: Smoke alarm, Wifi, Heating, Kitchen. Lacking these (any) could significantly impact bookings.
  • Popular amenities like TV, Hot water, Refrigerator are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ventnor: Smoke alarm, Wifi, Heating, Kitchen.
  • Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, Kitchen.
  • Consider adding popular differentiators like TV or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ventnor to stay competitive.

Ventnor Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ventnor

  • The typical guest profile for Airbnb in Ventnor consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 92.0% of guests.
  • Key international markets include United Kingdom (92%) and United States (1.9%).
  • Top languages spoken are English (63.7%) followed by French (9.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ventnor Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Englishcombe13$8,558$573.6949%
Dorney12$8,335$622.4845%
Chew Magna14$6,649$399.5946%
Lambourn11$6,081$669.4728%
City of Westminster1,327$6,043$486.6652%
Long Sutton17$5,726$383.8846%
Stoke St. Michael10$5,277$424.0442%
Winsham10$5,154$484.2252%
Oldland Common13$5,093$355.4743%
Wraysbury14$4,719$396.1846%

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