Tunbridge Wells Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Tunbridge Wells in 2025? Explore comprehensive Airbnb analytics for Tunbridge Wells, England, United Kingdom to uncover income potential. This 2025 STR market report for Tunbridge Wells, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 348 active listings.
Whether you're considering an Airbnb investment in Tunbridge Wells, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tunbridge Wells Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tunbridge Wells Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tunbridge Wells (2025)
Understanding the monthly revenue variations for Airbnb listings in Tunbridge Wells is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tunbridge Wells is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tunbridge Wells across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,935+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,726 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,338 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,230, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tunbridge Wells
Tunbridge Wells Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tunbridge Wells STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tunbridge Wells:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 44%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tunbridge Wells
Average Daily Rate (ADR) Airbnb Trends in Tunbridge Wells (2025)
Effective short term rental pricing strategy in Tunbridge Wells involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tunbridge Wells typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $453+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $234 or more.
- Typical properties (Median) charge around $147 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Tunbridge Wells
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Airbnb Seasonality Analysis & Trends in Tunbridge Wells (2025)
Peak Season (August, July, May)
- Revenue averages $4,039 per month
- Occupancy rates average 54.8%
- Daily rates average $235
Shoulder Season
- Revenue averages $3,365 per month
- Occupancy maintains around 47.1%
- Daily rates hold near $234
Low Season (January, February, March)
- Revenue drops to average $2,225 per month
- Occupancy decreases to average 35.5%
- Daily rates adjust to average $229
Seasonality Insights for Tunbridge Wells
- The Airbnb seasonality in Tunbridge Wells shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tunbridge Wells's highest earning potential, with monthly revenues capable of climbing to $4,172, occupancy reaching a high of 57.1%, and ADRs peaking at $236.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,211, occupancy could drop to 32.8%, and ADRs may adjust down to $226.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tunbridge Wells.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tunbridge Wells seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tunbridge Wells (2025)
Exploring the top neighborhoods for short-term rentals in Tunbridge Wells? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Town Centre | The heart of Tunbridge Wells, known for its beautiful architecture and historic landmarks. A prime location for tourists wanting to explore the local history and culture, with easy access to shops and restaurants. | The Pantiles, Dunorlan Park, The Royal Spa, Historical architecture, Local markets |
| Culverden Park | A residential area with a mix of suburban charm and proximity to the town centre. Ideal for families and longer stays, offering a peaceful environment close to local amenities. | Culverden Park, Local schools, Community venues, Shopping outlets, Parks |
| High Brooms | A lively suburb with good transportation links to London and the surrounding areas. Attracts business travelers and those looking for budget-friendly accommodations with easy access to the city. | High Brooms Train Station, Local shops, Parks, Cafes, Restaurants |
| Frant | A picturesque village located just outside of Tunbridge Wells, perfect for country retreats and those looking to escape the city. Offers beautiful countryside and scenic walks. | Frant Church, Local pubs, Countryside trails, Nature reserves, Village events |
| Southborough | A charming town with a vibrant community and close ties to Tunbridge Wells. Attracts visitors looking for a quieter stay with convenient access to the main attractions of the area. | Southborough Common, Local parks, Community events, Shops, Historical sites |
| Rusthall | A quaint village atmosphere with easy access to the stunning woodland areas of Tunbridge Wells. Great for nature lovers and those looking for a more relaxed retreat. | Rusthall Common, Nature walks, Local pubs, Village shops, Scenic views |
| Pembury | This suburb combines residential life with convenience, making it a desirable location for families and short-term visitors alike. Close to medical facilities and local parks. | Tunbridge Wells Hospital, Local parks, Community activities, Shopping centres, Restaurants |
| Bidborough | A small, picturesque village with stunning views and a peaceful ambiance. Ideal for those looking for a rural getaway while still being a short drive from Tunbridge Wells. | Bidborough Ridge, Local trails, Historic buildings, Community events, Scenic landscapes |
Understanding Airbnb License Requirements & STR Laws in Tunbridge Wells (2025)
While Tunbridge Wells, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tunbridge Wells to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tunbridge Wells (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tunbridge Wellsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Boutique Victorian converted pub in Tudor village.
Entire Place • 8 bedrooms
Large heated swimming pool, tennis court and views
Entire Place • 4 bedrooms
Gate House - 6 bed - dogs welcome
Entire Place • 5 bedrooms
Tollgate Farm Kent 7 bed house, garden & hot tub
Entire Place • 7 bedrooms
Chill @ architect designed home with wild swimming
Entire Place • 4 bedrooms
Huge kitchen & games room. Sleeps 16
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tunbridge Wells (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tunbridge Wells based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Salomons Estate | 5 | $402,794 | 188 | 4.79/5.0 |
| Cottages | 9 | $356,491 | 58 | 3.20/5.0 |
| Original Cottages Kent & Susse | 11 | $283,637 | 54 | 3.00/5.0 |
| Debbie | 1 | $263,542 | 261 | 5.00/5.0 |
| Mark And Katherine | 1 | $244,962 | 15 | 4.93/5.0 |
| Sally | 2 | $208,029 | 235 | 4.92/5.0 |
| Tim | 1 | $187,371 | 65 | 4.92/5.0 |
| Shona | 2 | $172,468 | 62 | 4.88/5.0 |
| Astrid | 1 | $167,359 | 74 | 4.95/5.0 |
| Nick | 1 | $159,736 | 35 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tunbridge Wells.
Dive Deeper: Advanced Tunbridge Wells STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tunbridge Wells. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTunbridge Wells Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tunbridge Wells
- The Tunbridge Wells Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84.8% of the 348 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tunbridge Wells, House properties are the most common (50.6%), reflecting the local real estate landscape.
- Houses represent a significant 50.6% portion, catering likely to families or larger groups.
- The presence of 9.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.3%) offer potential for unique stay experiences.
Tunbridge Wells Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tunbridge Wells
- The dominant room capacity in Tunbridge Wells is 1 bedroom listings, making up 44% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 71.3% of the active Airbnb listings in Tunbridge Wells, indicating a high concentration in these sizes.
Tunbridge Wells Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tunbridge Wells
- The most common guest capacity trend in Tunbridge Wells vacation rentals is listings accommodating 2 guests (36.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Tunbridge Wells STR market, accounting for 60.3% of listings.
- 20.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tunbridge Wells.
- On average, properties in Tunbridge Wells are equipped to host 3.5 guests.
Tunbridge Wells Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tunbridge Wells
- The most common availability pattern in Tunbridge Wells falls within the 271-366 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tunbridge Wells (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tunbridge Wells Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
114 listings
34.9% of total
2 Nights
105 listings
32.1% of total
3 Nights
32 listings
9.8% of total
4-6 Nights
22 listings
6.7% of total
7-29 Nights
10 listings
3.1% of total
30+ Nights
44 listings
13.5% of total
Key Insights
- The most prevalent minimum stay requirement in Tunbridge Wells is 1 Night, adopted by 34.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.0%) of the Tunbridge Wells Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.5%) caters to monthly stays (30+ nights) in Tunbridge Wells, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 34.9% of Tunbridge Wells hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 13.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tunbridge Wells.
Tunbridge Wells Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.3% of total
Super Strict 60 Days
17 listings
5.7% of total
Super Strict 30 Days
3 listings
1% of total
Flexible
65 listings
21.9% of total
Moderate
79 listings
26.6% of total
Firm
73 listings
24.6% of total
Strict
59 listings
19.9% of total
Cancellation Policy Insights for Tunbridge Wells
- The prevailing Airbnb cancellation policy trend in Tunbridge Wells is Moderate, used by 26.6% of listings.
- There's a relatively balanced mix between guest-friendly (48.5%) and stricter (44.5%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 26.6% market standard in Tunbridge Wells.
- Regularly review your cancellation policy against competitors and market demand shifts in Tunbridge Wells.
Tunbridge Wells STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tunbridge Wells
- The overall average booking lead time for vacation rentals in Tunbridge Wells is 62 days.
- Guests book furthest in advance for stays during June (average 94 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (56 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Tunbridge Wells.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 94 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Tunbridge Wells averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tunbridge Wells (2025)
Amenity Prevalence
Amenity Insights for Tunbridge Wells
- Essential amenities in Tunbridge Wells that guests expect include: Smoke alarm, Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tunbridge Wells: Smoke alarm, Wifi, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tunbridge Wells to stay competitive.
Tunbridge Wells Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tunbridge Wells
- The typical guest profile for Airbnb in Tunbridge Wells consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.7% of guests.
- Key international markets include United Kingdom (83.7%) and United States (3.7%).
- Top languages spoken are English (64.1%) followed by French (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tunbridge Wells Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Sunninghill | 11 | $3,456 | $398.67 | 45% |
| Hambleden | 23 | $3,394 | $350.08 | 41% |