Truro Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Truro in 2025? Explore comprehensive Airbnb analytics for Truro, England, United Kingdom to uncover income potential. This 2025 STR market report for Truro, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 125 active listings.
Whether you're considering an Airbnb investment in Truro, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Truro Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Truro Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Truro (2025)
Understanding the monthly revenue variations for Airbnb listings in Truro is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Truro is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Truro across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,593+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,956 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,882 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,077, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Truro
Truro Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Truro STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Truro:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 49%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Truro
Average Daily Rate (ADR) Airbnb Trends in Truro (2025)
Effective short term rental pricing strategy in Truro involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Truro typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $197 or more.
- Typical properties (Median) charge around $128 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in Truro
Get Live Truro Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Truro (2025)
Peak Season (August, July, June)
- Revenue averages $3,482 per month
- Occupancy rates average 63.1%
- Daily rates average $185
Shoulder Season
- Revenue averages $2,185 per month
- Occupancy maintains around 47.7%
- Daily rates hold near $171
Low Season (January, February, March)
- Revenue drops to average $1,433 per month
- Occupancy decreases to average 37.7%
- Daily rates adjust to average $156
Seasonality Insights for Truro
- The Airbnb seasonality in Truro shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Truro's highest earning potential, with monthly revenues capable of climbing to $4,034, occupancy reaching a high of 72.3%, and ADRs peaking at $187.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,289, occupancy could drop to 34.9%, and ADRs may adjust down to $151.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Truro.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Truro seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Truro (2025)
Exploring the top neighborhoods for short-term rentals in Truro? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Truro, filled with shops, cafes, and cultural attractions. Ideal for travelers wanting to explore the local lifestyle and history of Cornwall. | Truro Cathedral, Royal Cornwall Museum, Hall for Cornwall, Truro Farmers Market, Boscawen Park |
| Malpas | A peaceful village just outside the city with picturesque riverside views, perfect for a relaxing stay. Popular among those seeking tranquility yet being close to the city amenities. | Malpas Beach, Truro River, St.Clement Church, Walking and cycling paths |
| Treliske | Home to the Royal Cornwall Hospital, Treliske is favored by medical professionals visiting the area. Great for longer stays and business travelers. | Royal Cornwall Hospital, Treliske Gardens, Truro College |
| Ponsanooth | A charming village near Truro offering scenic walks and a rural retreat. Attractive to nature lovers and those wanting to explore the countryside. | The River Kennall, Kennall Vale Nature Reserve, Ponsanooth Viaduct |
| Highly Valley | Known for its outdoor activities and beautiful landscape, making it a popular choice for adventurous travelers looking to explore the surrounding Cornish countryside. | Tehidy Country Park, Hawkes Point, South West Coast Path |
| St. Agnes | A sandy beach destination nearby with a vibrant surfer community and beautiful coastal scenery. Attracts visitors looking for beach fun and relaxation. | St. Agnes Beach, Chapel Porth Beach, St. Agnes Head, Wheal Coates, Surf schools |
| Falmouth | A lively harbor town close to Truro with a strong maritime history, famous for its shops, restaurants, and beautiful beaches. Popular among tourists for day trips from Truro. | National Maritime Museum Cornwall, Falmouth Harbour, Pendennis Castle, Gyllyngvase Beach, Falmouth Art Gallery |
| Lostwithiel | A historic town that offers a glimpse into Cornwall's past, featuring medieval buildings and a relaxed atmosphere. Great for cultural tourism and heritage enthusiasts. | Lostwithiel Castle, Restormel Castle, The Duchy Palace, Antique shops, River Fowey |
Understanding Airbnb License Requirements & STR Laws in Truro (2025)
While Truro, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Truro to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Truro (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Trurobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Finest Retreats | Tideway
Entire Place • 3 bedrooms
Sage Cottage
Entire Place • 2 bedrooms
Large period property centrally located in Truro
Entire Place • 5 bedrooms
Beautiful Cottage & Garden in the Heart of Truro
Entire Place • 2 bedrooms
Luxurious beautiful House in Truro, Cornwall
Entire Place • 4 bedrooms
Beautiful Home in Heart of Truro
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Truro (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Truro based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Xenia Rise | 6 | $193,520 | 445 | 4.90/5.0 |
| Finest Retreats | 1 | $104,683 | 16 | 4.50/5.0 |
| William | 2 | $103,864 | 103 | 4.74/5.0 |
| Cottages | 2 | $102,913 | 14 | 4.88/5.0 |
| Keryn | 2 | $73,949 | 175 | 4.92/5.0 |
| Sue | 2 | $64,336 | 212 | 4.98/5.0 |
| Lucy | 1 | $61,891 | 95 | 5.00/5.0 |
| Stephen | 2 | $60,518 | 123 | 4.82/5.0 |
| Sebastian | 2 | $59,278 | 78 | 4.84/5.0 |
| Annabel | 2 | $53,259 | 498 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Truro.
Dive Deeper: Advanced Truro STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Truro. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTruro Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Truro
- The Truro Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 125 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Truro, House properties are the most common (55.2%), reflecting the local real estate landscape.
- Houses represent a significant 55.2% portion, catering likely to families or larger groups.
- The presence of 9.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.0%) offer potential for unique stay experiences.
Truro Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Truro
- The dominant room capacity in Truro is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.2% of the active Airbnb listings in Truro, indicating a high concentration in these sizes.
- A significant 23.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Truro.
Truro Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Truro
- The most common guest capacity trend in Truro vacation rentals is listings accommodating 2 guests (32%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Truro STR market, accounting for 50.4% of listings.
- 16.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Truro.
- On average, properties in Truro are equipped to host 3.3 guests.
Truro Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Truro
- The most common availability pattern in Truro falls within the 181-270 days range, representing 33.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 64.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Truro (32%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 36.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Truro Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
19.8% of total
2 Nights
33 listings
28.4% of total
3 Nights
29 listings
25% of total
4-6 Nights
8 listings
6.9% of total
7-29 Nights
6 listings
5.2% of total
30+ Nights
17 listings
14.7% of total
Key Insights
- The most prevalent minimum stay requirement in Truro is 2 Nights, adopted by 28.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.7%) caters to monthly stays (30+ nights) in Truro, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.4% of Truro hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.7% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Truro.
Truro Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.8% of total
Flexible
18 listings
15.8% of total
Moderate
37 listings
32.5% of total
Firm
33 listings
28.9% of total
Strict
24 listings
21.1% of total
Cancellation Policy Insights for Truro
- The prevailing Airbnb cancellation policy trend in Truro is Moderate, used by 32.5% of listings.
- There's a relatively balanced mix between guest-friendly (48.3%) and stricter (50.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 32.5% market standard in Truro.
- Regularly review your cancellation policy against competitors and market demand shifts in Truro.
Truro STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Truro
- The overall average booking lead time for vacation rentals in Truro is 55 days.
- Guests book furthest in advance for stays during June (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Fall (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Truro.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Truro averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Truro (2025)
Amenity Prevalence
Amenity Insights for Truro
- Essential amenities in Truro that guests expect include: Smoke alarm, Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Essentials, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Truro: Smoke alarm, Heating, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Hot water or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Truro to stay competitive.
Truro Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Truro
- The typical guest profile for Airbnb in Truro consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.4% of guests.
- Key international markets include United Kingdom (84.4%) and Australia (2.7%).
- Top languages spoken are English (63.5%) followed by French (8.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Truro Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Trenance | 19 | $4,795 | $428.63 | 43% |
| Angle | 13 | $4,602 | $384.81 | 42% |
| Ludchurch | 15 | $4,354 | $291.87 | 43% |
| Redberth | 29 | $4,103 | $223.37 | 59% |
| Higher Crackington | 17 | $3,731 | $340.74 | 37% |
| Perranuthnoe | 24 | $3,421 | $352.15 | 37% |
| St. John | 44 | $3,354 | $233.49 | 50% |
| Llanboidy | 10 | $3,280 | $260.08 | 45% |
| Llangennith | 32 | $3,271 | $251.71 | 52% |