Totland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Totland in 2025? Explore comprehensive Airbnb analytics for Totland, England, United Kingdom to uncover income potential. This 2025 STR market report for Totland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 37 active listings.
Whether you're considering an Airbnb investment in Totland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Totland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Totland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Totland (2025)
Understanding the monthly revenue variations for Airbnb listings in Totland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Totland is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Totland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,549+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,654 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,634 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,477, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Totland
Totland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Totland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Totland:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Totland
Average Daily Rate (ADR) Airbnb Trends in Totland (2025)
Effective short term rental pricing strategy in Totland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Totland typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $451+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $317 or more.
- Typical properties (Median) charge around $214 per night.
- Entry-level properties (Bottom 25%) earn around $133 per night.
Average Daily Rate (ADR) Trend by Month in Totland
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Airbnb Seasonality Analysis & Trends in Totland (2025)
Peak Season (August, July, June)
- Revenue averages $5,800 per month
- Occupancy rates average 61.3%
- Daily rates average $292
Shoulder Season
- Revenue averages $3,106 per month
- Occupancy maintains around 41.5%
- Daily rates hold near $257
Low Season (January, February, March)
- Revenue drops to average $1,573 per month
- Occupancy decreases to average 28.4%
- Daily rates adjust to average $225
Seasonality Insights for Totland
- The Airbnb seasonality in Totland shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Totland's highest earning potential, with monthly revenues capable of climbing to $6,741, occupancy reaching a high of 70.1%, and ADRs peaking at $297.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,486, occupancy could drop to 23.3%, and ADRs may adjust down to $223.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Totland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Totland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Totland (2025)
Exploring the top neighborhoods for short-term rentals in Totland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Totland Bay | A picturesque coastal village known for its stunning beach and scenic views. Ideal for travelers seeking a peaceful seaside retreat with opportunities for hiking and nature walks. | Totland Bay Beach, Needles Park, Colwell Bay, The Needles, Tennyson Down |
| Freshwater | A charming village close to Totland, known for its beautiful landscapes and proximity to historical sites. Perfect for guests looking to explore the Isle of Wight's natural beauty and heritage. | Freshwater Bay, The Needles, Dimbola Lodge, West Wight Alpacas, Tennyson Downs |
| Yarmouth | A lovely coastal town with a rich maritime history, attracting visitors who enjoy sailing and water activities. The town features quaint shops, restaurants, and a scenic harbor. | Yarmouth Castle, The Yarmouth Pier, The Harbour, Fort Victoria, The Needles |
| Lyndhurst | The capital of the New Forest, known for its stunning woodlands and wildlife. A great spot for visitors looking to explore nature while being close to the coast. | New Forest National Park, Lyndhurst Village, Lyndhurst Cemetery, The New Forest Heritage Centre, Rural Nature Trails |
| Shanklin | A popular seaside resort with a beautiful sandy beach and various attractions. Ideal for families looking for a traditional British seaside holiday experience. | Shanklin Beach, Shanklin Chine, Old Village, Amazon World Zoo Park, The Chine |
| Ryde | An attractive town with a long beach and lively seafront. Ideal for those looking for a bustling atmosphere with shops, cafes, and entertainment. | Ryde Beach, Ryde Pier, Appley Tower, The Isle of Wight Community Club, The Windows |
| Cowes | Famous for its sailing events, including Cowes Week. Attracts sailing enthusiasts and offers a vibrant nightlife and great dining options. | Cowes Maritime Museum, Northwood Park, Egypt Point, Cowes Parade, Seaview Beach |
| Ventnor | A charming coastal town known for its unique microclimate and botanical gardens. A great spot for guests seeking tranquility and natural beauty. | Ventnor Beach, Ventnor Botanic Garden, The Esplanade, St. Boniface Down, The Old Railway |
Understanding Airbnb License Requirements & STR Laws in Totland (2025)
While Totland, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Totland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Totland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Totlandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Coastal House - Garden/Hot Tub - Sleeps 8-10
Entire Place • 4 bedrooms
10 bedroom House on the Western tip of the IOW
Entire Place • 10 bedrooms
Dartmouth House - Bayside
Entire Place • 5 bedrooms
Fort View
Entire Place • 4 bedrooms
Priory Barn
Entire Place • 2 bedrooms
Water's Edge Apartment, luxury, 3 bed, sleeps 6
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Totland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Totland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 4 | $133,670 | 38 | 3.46/5.0 |
| Jo | 2 | $101,962 | 200 | 4.82/5.0 |
| Swysh Stays | 1 | $99,581 | 38 | 5.00/5.0 |
| Robert | 1 | $89,525 | 19 | 4.89/5.0 |
| Caroline | 3 | $87,118 | 171 | 4.70/5.0 |
| Justine | 1 | $74,204 | 6 | 5.00/5.0 |
| Emma | 1 | $73,341 | 31 | 5.00/5.0 |
| Austin | 2 | $71,662 | 286 | 4.75/5.0 |
| Sammy | 2 | $59,160 | 83 | 4.78/5.0 |
| Lucy | 1 | $50,704 | 34 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Totland.
Dive Deeper: Advanced Totland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Totland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTotland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Totland
- The Totland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 91.9% of the 37 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Totland, House properties are the most common (59.5%), reflecting the local real estate landscape.
- Houses represent a significant 59.5% portion, catering likely to families or larger groups.
- The presence of 13.5% Hotel/Boutique listings indicates integration with traditional hospitality.
Totland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Totland
- The dominant room capacity in Totland is 2 bedrooms listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 59.4% of the active Airbnb listings in Totland, indicating a high concentration in these sizes.
- A significant 43.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Totland.
Totland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Totland
- The most common guest capacity trend in Totland vacation rentals is listings accommodating 4 guests (27%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 8+ guests dominate the Totland STR market, accounting for 51.3% of listings.
- 43.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Totland.
- On average, properties in Totland are equipped to host 4.9 guests.
Totland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Totland
- The most common availability pattern in Totland falls within the 271-366 days range, representing 35.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Totland (35.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Totland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
14.7% of total
2 Nights
6 listings
17.6% of total
3 Nights
14 listings
41.2% of total
4-6 Nights
5 listings
14.7% of total
7-29 Nights
1 listings
2.9% of total
30+ Nights
3 listings
8.8% of total
Key Insights
- The most prevalent minimum stay requirement in Totland is 3 Nights, adopted by 41.2% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 41.2% of Totland hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 8.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Totland.
Totland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
4 listings
11.4% of total
Flexible
1 listings
2.9% of total
Moderate
8 listings
22.9% of total
Firm
12 listings
34.3% of total
Strict
10 listings
28.6% of total
Cancellation Policy Insights for Totland
- The prevailing Airbnb cancellation policy trend in Totland is Firm, used by 34.3% of listings.
- A majority (62.9%) of hosts in Totland utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 34.3% market standard in Totland.
- Regularly review your cancellation policy against competitors and market demand shifts in Totland.
Totland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Totland
- The overall average booking lead time for vacation rentals in Totland is 87 days.
- Guests book furthest in advance for stays during July (average 130 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 49 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (127 days avg.) sees the longest lead times, while Spring (72 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (87 days) as a baseline for your pricing and availability strategy in Totland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 130 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Totland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Totland (2025)
Amenity Prevalence
Amenity Insights for Totland
- Essential amenities in Totland that guests expect include: Smoke alarm, Heating, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Free parking on premises, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Totland: Smoke alarm, Heating, Wifi, TV.
- Prioritize adding missing essentials: Wifi, TV.
- Consider adding popular differentiators like Hangers or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Totland to stay competitive.
Totland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Totland
- The typical guest profile for Airbnb in Totland consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.5% of guests.
- Key international markets include United Kingdom (88.5%) and United States (2.9%).
- Top languages spoken are English (64.8%) followed by French (12.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Totland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |