Tonbridge and Malling Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Tonbridge and Malling in 2025? Explore comprehensive Airbnb analytics for Tonbridge and Malling, England, United Kingdom to uncover income potential. This 2025 STR market report for Tonbridge and Malling, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 108 active listings.
Whether you're considering an Airbnb investment in Tonbridge and Malling, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tonbridge and Malling Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tonbridge and Malling Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tonbridge and Malling (2025)
Understanding the monthly revenue variations for Airbnb listings in Tonbridge and Malling is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tonbridge and Malling is typically June, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tonbridge and Malling across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,909+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,755 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,125 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $988, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tonbridge and Malling
Tonbridge and Malling Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tonbridge and Malling STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tonbridge and Malling:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tonbridge and Malling
Average Daily Rate (ADR) Airbnb Trends in Tonbridge and Malling (2025)
Effective short term rental pricing strategy in Tonbridge and Malling involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tonbridge and Malling typically peaks in December and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $338+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $213 or more.
- Typical properties (Median) charge around $129 per night.
- Entry-level properties (Bottom 25%) earn around $83 per night.
Average Daily Rate (ADR) Trend by Month in Tonbridge and Malling
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Airbnb Seasonality Analysis & Trends in Tonbridge and Malling (2025)
Peak Season (June, May, July)
- Revenue averages $3,808 per month
- Occupancy rates average 51.0%
- Daily rates average $197
Shoulder Season
- Revenue averages $3,166 per month
- Occupancy maintains around 47.8%
- Daily rates hold near $197
Low Season (January, February, March)
- Revenue drops to average $2,014 per month
- Occupancy decreases to average 35.6%
- Daily rates adjust to average $190
Seasonality Insights for Tonbridge and Malling
- The Airbnb seasonality in Tonbridge and Malling shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tonbridge and Malling's highest earning potential, with monthly revenues capable of climbing to $4,010, occupancy reaching a high of 54.3%, and ADRs peaking at $201.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,728, occupancy could drop to 34.5%, and ADRs may adjust down to $188.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tonbridge and Malling.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tonbridge and Malling seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tonbridge and Malling (2025)
Exploring the top neighborhoods for short-term rentals in Tonbridge and Malling? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tonbridge Town Centre | The heart of Tonbridge, featuring shops, restaurants, and historic sites. Attracts visitors looking for a central location with easy access to local amenities and transport links. | Tonbridge Castle, River Medway, Tonbridge Swimming Pool, The Angel Centre, Elizabeth Halls |
| Leigh | A charming, picturesque village just a short distance from Tonbridge. Popular for its scenic views, quaint shops, and local pubs, making it attractive for those looking for a peaceful retreat. | Leigh Village, Leigh Green, The Old Bell Inn, St. Mary’s Church, Natural beauty and walking trails |
| Hildenborough | A suburban area with a village feel, ideal for families looking for a quiet but accessible location. Close to green spaces and schools, which can attract families and longer-term renters. | Hildenborough Station, The Hildenborough Golf Club, Local parks, Riverside Walks |
| Malling | The area around West Malling and East Malling boasts historical charm and greenery. Attractive for visitors seeking a quiet getaway while being close to larger towns. | Malling Abbey, West Malling Village, Historic buildings, Cafés and boutiques |
| Kings Hill | A modern residential development on the site of an old aerodrome, offering a mix of living and leisure spaces. Its modern amenities appeal to business travelers and families alike. | Kings Hill Golf Club, Local parks, Panther's Lane Nature Reserve, Shopping and dining options |
| East Peckham | A quaint village that offers a rural atmosphere while still being close to Tonbridge and other amenities. Great for those looking for a peaceful stay in a countryside setting. | East Peckham Village Centre, Local shops and restaurants, Outdoor activities and walks |
| Hadlow | Another charming village with a rich history and beautiful countryside. Attracts visitors interested in rural tourism and countryside leisure activities. | Hadlow Castle, Hadlow College, Local scenery, Outdoor sports |
| Snodland | An expanding town with good travel links and proximity to the Medway towns. Potential for growth in visitors looking for affordable accommodations. | Snodland Town Centre, Holborough Lakes, Local parks, Convenient rail access |
Understanding Airbnb License Requirements & STR Laws in Tonbridge and Malling (2025)
While Tonbridge and Malling, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tonbridge and Malling to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tonbridge and Malling (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tonbridge and Mallingbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious 8 bedroom house with fireplace
Entire Place • 8 bedrooms
Large 8 bedroom house with entertainment room
Entire Place • 7 bedrooms
Modern home with a Private Pool, Jacuzzi & BBQ
Entire Place • 3 bedrooms
Modern country style barn with beautiful views.
Entire Place • 4 bedrooms
Converted Telephone Exchange
Entire Place • 5 bedrooms
The Great Outdoors w/sauna, zipwire/sleeps 10
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tonbridge and Malling (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tonbridge and Malling based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 3 | $306,305 | 113 | 3.27/5.0 |
| Camilla | 2 | $125,950 | 32 | 4.92/5.0 |
| Michael | 1 | $120,921 | 53 | 5.00/5.0 |
| Joanna Clare Louise | 1 | $117,401 | 8 | 5.00/5.0 |
| Lisa | 1 | $112,966 | 19 | 4.95/5.0 |
| Original Cottages Kent & Susse | 3 | $102,338 | 15 | 4.44/5.0 |
| Jay | 2 | $87,333 | 32 | 4.86/5.0 |
| Adam | 1 | $67,071 | 31 | 4.94/5.0 |
| Cottages | 3 | $65,316 | 23 | 3.15/5.0 |
| Sam | 1 | $62,174 | 80 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tonbridge and Malling.
Dive Deeper: Advanced Tonbridge and Malling STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tonbridge and Malling. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTonbridge and Malling Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tonbridge and Malling
- The Tonbridge and Malling Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75.9% of the 108 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tonbridge and Malling, House properties are the most common (55.6%), reflecting the local real estate landscape.
- Houses represent a significant 55.6% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.8%) offer potential for unique stay experiences.
Tonbridge and Malling Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tonbridge and Malling
- The dominant room capacity in Tonbridge and Malling is 1 bedroom listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.9% of the active Airbnb listings in Tonbridge and Malling, indicating a high concentration in these sizes.
- A significant 20.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tonbridge and Malling.
Tonbridge and Malling Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tonbridge and Malling
- The most common guest capacity trend in Tonbridge and Malling vacation rentals is listings accommodating 4 guests (25.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tonbridge and Malling STR market, accounting for 48.1% of listings.
- 24.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tonbridge and Malling.
- On average, properties in Tonbridge and Malling are equipped to host 3.5 guests.
Tonbridge and Malling Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tonbridge and Malling
- The most common availability pattern in Tonbridge and Malling falls within the 271-366 days range, representing 38% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tonbridge and Malling (34.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tonbridge and Malling Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
40% of total
2 Nights
33 listings
33% of total
3 Nights
10 listings
10% of total
4-6 Nights
5 listings
5% of total
7-29 Nights
4 listings
4% of total
30+ Nights
8 listings
8% of total
Key Insights
- The most prevalent minimum stay requirement in Tonbridge and Malling is 1 Night, adopted by 40% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.0%) of the Tonbridge and Malling Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40% of Tonbridge and Malling hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tonbridge and Malling.
Tonbridge and Malling Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
3 listings
3.3% of total
Super Strict 60 Days
5 listings
5.4% of total
Flexible
28 listings
30.4% of total
Moderate
32 listings
34.8% of total
Firm
11 listings
12% of total
Strict
13 listings
14.1% of total
Cancellation Policy Insights for Tonbridge and Malling
- The prevailing Airbnb cancellation policy trend in Tonbridge and Malling is Moderate, used by 34.8% of listings.
- There's a relatively balanced mix between guest-friendly (65.2%) and stricter (26.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.8% market standard in Tonbridge and Malling.
- Using a Strict policy might deter some guests, as only 14.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Tonbridge and Malling.
Tonbridge and Malling STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tonbridge and Malling
- The overall average booking lead time for vacation rentals in Tonbridge and Malling is 48 days.
- Guests book furthest in advance for stays during June (average 74 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (65 days avg.) sees the longest lead times, while Fall (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (48 days) as a baseline for your pricing and availability strategy in Tonbridge and Malling.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 74 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 65 days) to capture early planners.
- Monitor your own booking lead times against these Tonbridge and Malling averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tonbridge and Malling (2025)
Amenity Prevalence
Amenity Insights for Tonbridge and Malling
- Essential amenities in Tonbridge and Malling that guests expect include: Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tonbridge and Malling: Smoke alarm, Wifi.
- Prioritize adding missing essentials: Smoke alarm, Wifi.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tonbridge and Malling to stay competitive.
Tonbridge and Malling Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tonbridge and Malling
- The typical guest profile for Airbnb in Tonbridge and Malling consists of primarily domestic travelers (79%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.7% of guests.
- Key international markets include United Kingdom (78.7%) and United States (4.3%).
- Top languages spoken are English (62.3%) followed by French (9.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tonbridge and Malling Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Iver Heath | 17 | $3,761 | $226.81 | 49% |
| Binfield | 14 | $3,579 | $370.51 | 43% |
| Bray | 35 | $3,508 | $370.24 | 45% |
| Roedean | 47 | $3,494 | $257.09 | 47% |
| Sunninghill | 11 | $3,456 | $398.67 | 45% |
| Hambleden | 23 | $3,394 | $350.08 | 41% |