Test Valley Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Test Valley in 2025? Explore comprehensive Airbnb analytics for Test Valley, England, United Kingdom to uncover income potential. This 2025 STR market report for Test Valley, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 269 active listings.
Whether you're considering an Airbnb investment in Test Valley, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Test Valley Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Test Valley Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Test Valley (2025)
Understanding the monthly revenue variations for Airbnb listings in Test Valley is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Test Valley is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Test Valley across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,043+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,807 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,291 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,247, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Test Valley
Test Valley Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Test Valley STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Test Valley:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 45%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Test Valley
Average Daily Rate (ADR) Airbnb Trends in Test Valley (2025)
Effective short term rental pricing strategy in Test Valley involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Test Valley typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $494+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $237 or more.
- Typical properties (Median) charge around $156 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Test Valley
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Airbnb Seasonality Analysis & Trends in Test Valley (2025)
Peak Season (August, July, June)
- Revenue averages $3,905 per month
- Occupancy rates average 54.6%
- Daily rates average $223
Shoulder Season
- Revenue averages $3,322 per month
- Occupancy maintains around 46.5%
- Daily rates hold near $223
Low Season (January, February, March)
- Revenue drops to average $2,167 per month
- Occupancy decreases to average 37.8%
- Daily rates adjust to average $222
Seasonality Insights for Test Valley
- The Airbnb seasonality in Test Valley shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Test Valley's highest earning potential, with monthly revenues capable of climbing to $4,101, occupancy reaching a high of 58.6%, and ADRs peaking at $230.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,992, occupancy could drop to 35.1%, and ADRs may adjust down to $219.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Test Valley.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Test Valley seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Test Valley (2025)
Exploring the top neighborhoods for short-term rentals in Test Valley? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Romsey | A charming market town steeped in history, known for its beautiful architecture and proximity to the New Forest. Romsey attracts tourists interested in culture, history, and nature, making it a great location for Airbnb listings. | Romsey Abbey, Museum of Romsey, Broadlands, River Test, New Forest National Park |
| Andover | A thriving town with a mix of history and modern living, Andover serves as a gateway to surrounding attractions. It appeals to both business travelers and tourists exploring the Test Valley area. | The Museum of the Iron Age, Antelope Park, Andover's High Street, Smannell Farm, Longparish |
| Stockbridge | Renowned for its picturesque scenery and charming village vibe, Stockbridge is popular among those seeking outdoor activities and a quaint getaway. Its location by the River Test makes it ideal for fishing enthusiasts. | Stockbridge High Street, River Test, The Houghton Lodge, Test Valley Walks, The Old Mill |
| Salisbury | While technically just outside Test Valley, Salisbury is close and has a rich historical background with attractions like the famous cathedral. It draws many visitors looking to explore medieval England. | Salisbury Cathedral, Salisbury Museum, Old Sarum, Market Place, Mompesson House |
| Test Valley itself | The whole Test Valley region is characterized by scenic views, vibrant villages, and outdoor activities, appealing to tourists seeking relaxation and adventure in nature. Listings here can cater to various traveler preferences. | Test Valley Walks, Fishing in the River Test, Cycling paths, Local markets, Countryside pubs |
| Broughton | A quaint village with beautiful countryside and easy access to outdoor activities. It's a prime spot for those looking for a peaceful retreat in nature, appealing to families and couples alike. | Broughton Village, The Broughton Mill, Walking trails, Local countryside, Hiking |
| Houghton | This small village is nestled along the River Test and is perfect for those looking to escape the hustle and bustle. It attracts visitors interested in rural life and outdoor sports. | Houghton Bridge, The River Test, Nearby walking trails, Countryside views, Local amenities |
| East Wellow | A quiet village with a strong community spirit, Wellow is close to larger towns and provides a peaceful setting for visitors. This area appeals to tourists looking for a base to explore nearby attractions. | Wellow Cricket Club, Nearby walking routes, Local parks, Rural surroundings, Historical sites |
Understanding Airbnb License Requirements & STR Laws in Test Valley (2025)
While Test Valley, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Test Valley to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Test Valley (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Test Valleybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
- A Perfect Family Escape (Pool - Private Use)
Entire Place • 7 bedrooms
Central Stockbridge - stunning 6 bedroom home
Entire Place • 6 bedrooms
Luxury six bed country home
Entire Place • 6 bedrooms
Newly refurb, Stunning Family Home, Test Valley 5*
Entire Place • 5 bedrooms
Unique, Spacious, Self-Built Eco Home with garden.
Entire Place • 4 bedrooms
Finest Retreats | Roman House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Test Valley (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Test Valley based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 14 | $483,364 | 86 | 2.74/5.0 |
| Alex | 6 | $313,700 | 1478 | 4.91/5.0 |
| Laurie & Karen | 1 | $306,035 | 134 | 4.99/5.0 |
| Julie | 1 | $230,519 | 51 | 5.00/5.0 |
| Harriet | 2 | $202,203 | 24 | 4.96/5.0 |
| Sarah | 9 | $193,538 | 264 | 4.31/5.0 |
| Claire | 4 | $187,530 | 593 | 4.89/5.0 |
| Tamara | 7 | $170,671 | 157 | 4.82/5.0 |
| Finest Retreats | 2 | $166,307 | 25 | 4.78/5.0 |
| Amanda | 1 | $161,186 | 34 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Test Valley.
Dive Deeper: Advanced Test Valley STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Test Valley. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTest Valley Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Test Valley
- The Test Valley Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 269 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Test Valley, House properties are the most common (50.6%), reflecting the local real estate landscape.
- Houses represent a significant 50.6% portion, catering likely to families or larger groups.
- The presence of 9.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Test Valley Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Test Valley
- The dominant room capacity in Test Valley is 1 bedroom listings, making up 41.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.9% of the active Airbnb listings in Test Valley, indicating a high concentration in these sizes.
- A significant 23.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Test Valley.
Test Valley Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Test Valley
- The most common guest capacity trend in Test Valley vacation rentals is listings accommodating 2 guests (34.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Test Valley STR market, accounting for 56.5% of listings.
- 24.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Test Valley.
- On average, properties in Test Valley are equipped to host 3.7 guests.
Test Valley Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Test Valley
- The most common availability pattern in Test Valley falls within the 181-270 days range, representing 33.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Test Valley (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Test Valley Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
25.3% of total
2 Nights
121 listings
47.1% of total
3 Nights
19 listings
7.4% of total
4-6 Nights
12 listings
4.7% of total
7-29 Nights
6 listings
2.3% of total
30+ Nights
34 listings
13.2% of total
Key Insights
- The most prevalent minimum stay requirement in Test Valley is 2 Nights, adopted by 47.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.4%) of the Test Valley Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.2%) caters to monthly stays (30+ nights) in Test Valley, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.1% of Test Valley hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Test Valley.
Test Valley Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
8 listings
3.3% of total
Flexible
58 listings
23.9% of total
Moderate
84 listings
34.6% of total
Firm
44 listings
18.1% of total
Strict
49 listings
20.2% of total
Cancellation Policy Insights for Test Valley
- The prevailing Airbnb cancellation policy trend in Test Valley is Moderate, used by 34.6% of listings.
- There's a relatively balanced mix between guest-friendly (58.5%) and stricter (38.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.6% market standard in Test Valley.
- Regularly review your cancellation policy against competitors and market demand shifts in Test Valley.
Test Valley STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Test Valley
- The overall average booking lead time for vacation rentals in Test Valley is 58 days.
- Guests book furthest in advance for stays during June (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (50 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Test Valley.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Test Valley averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Test Valley (2025)
Amenity Prevalence
Amenity Insights for Test Valley
- Essential amenities in Test Valley that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Heating, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Test Valley: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Test Valley to stay competitive.
Test Valley Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Test Valley
- The typical guest profile for Airbnb in Test Valley consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.5% of guests.
- Key international markets include United Kingdom (88.5%) and United States (2.8%).
- Top languages spoken are English (68.4%) followed by French (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Test Valley Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |