Surrey Heath Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Surrey Heath in 2025? Explore comprehensive Airbnb analytics for Surrey Heath, England, United Kingdom to uncover income potential. This 2025 STR market report for Surrey Heath, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 98 active listings.
Whether you're considering an Airbnb investment in Surrey Heath, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Surrey Heath Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Surrey Heath Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Surrey Heath (2025)
Understanding the monthly revenue variations for Airbnb listings in Surrey Heath is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Surrey Heath is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Surrey Heath across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,000+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,034 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,528 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $878, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Surrey Heath
Surrey Heath Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Surrey Heath STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Surrey Heath:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Surrey Heath
Average Daily Rate (ADR) Airbnb Trends in Surrey Heath (2025)
Effective short term rental pricing strategy in Surrey Heath involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Surrey Heath typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $261+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $67 per night.
Average Daily Rate (ADR) Trend by Month in Surrey Heath
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Airbnb Seasonality Analysis & Trends in Surrey Heath (2025)
Peak Season (July, May, June)
- Revenue averages $2,677 per month
- Occupancy rates average 55.8%
- Daily rates average $142
Shoulder Season
- Revenue averages $2,215 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $143
Low Season (February, March, November)
- Revenue drops to average $1,640 per month
- Occupancy decreases to average 44.1%
- Daily rates adjust to average $145
Seasonality Insights for Surrey Heath
- The Airbnb seasonality in Surrey Heath shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Surrey Heath's highest earning potential, with monthly revenues capable of climbing to $2,846, occupancy reaching a high of 64.4%, and ADRs peaking at $155.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,530, occupancy could drop to 38.2%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Surrey Heath.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Surrey Heath seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Surrey Heath (2025)
Exploring the top neighborhoods for short-term rentals in Surrey Heath? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Camberley Town Centre | The bustling heart of Surrey Heath, offering a range of shops, restaurants, and entertainment. A prime location for visitors seeking convenience and access to local amenities. | The Mall Camberley, Camberley Theatre, Frimley Lodge Park, Shabden Park, Camberley Hockey Club |
| Frimley Green | A charming village with a strong sense of community and close proximity to Frimley Park Hospital, making it appealing for medical staff and visitors. | Frimley Lodge Park, The Bramble Bush, Frimley Green Golf Club |
| Lightwater | A picturesque village known for its natural beauty and open spaces, attracting families and nature lovers. Ideal for those looking for a peaceful retreat. | Lightwater Country Park, The Lightwater Village, The Black Horse Pub |
| Mytchett | An appealing location near the Basingstoke Canal, offering walkers and cyclists beautiful routes, attracting those who love outdoor activities. | Basingstoke Canal, Mytchett Place, Sandy Lane |
| Deepcut | A unique area with a strong military history and proximity to the Army Training Centre, making it popular with visitors related to the military. | Deepcut Bridge, Army Training Centre, Village Green |
| Windlesham | A quaint village with luxury homes and a friendly atmosphere, perfect for families and professionals looking for a quiet neighborhood with conveniences. | Windlesham Golf Club, The Old Windmill, Local shops and cafes |
| Bagshot | A historic village offering a mix of old and new attractions, ideal for visitors exploring both history and contemporary amenities. | Bagshot Park, The Red Lion Pub, Bagshot Village Green |
| Chobham | Known for its historic charm and beautiful countryside, attracting visitors looking for tranquil surroundings and outdoor activities. | Chobham Common, The Village Green, Chobham Museum |
Understanding Airbnb License Requirements & STR Laws in Surrey Heath (2025)
While Surrey Heath, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Surrey Heath to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Surrey Heath (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Surrey Heathbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Family Friendly 4BR House w/ Netflix*Play Room
Entire Place • 4 bedrooms
5 Bedroom Camberley Airport Accommodation
Entire Place • 5 bedrooms
The Cottage
Entire Place • 3 bedrooms
Peaceful 4 bedroom house with free parking
Entire Place • 4 bedrooms
The Coach House
Entire Place • 2 bedrooms
Cosy home nr Sunningdale/Ascot/Wentworth Golf Club
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Surrey Heath (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Surrey Heath based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alison | 2 | $119,661 | 141 | 5.00/5.0 |
| Fahmid | 2 | $84,770 | 11 | 4.46/5.0 |
| Kusa | 1 | $75,570 | 35 | 4.86/5.0 |
| Craig | 1 | $70,862 | 108 | 4.47/5.0 |
| Vish | 7 | $69,424 | 11 | 1.36/5.0 |
| 360 | 5 | $68,384 | 7 | 1.60/5.0 |
| Anneliese | 6 | $65,068 | 83 | 4.90/5.0 |
| Alex | 1 | $61,596 | 35 | 4.89/5.0 |
| Tempstay | 1 | $56,906 | 43 | 4.91/5.0 |
| Sam | 1 | $51,610 | 29 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Surrey Heath.
Dive Deeper: Advanced Surrey Heath STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Surrey Heath. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSurrey Heath Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Surrey Heath
- The Surrey Heath Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60.2% of the 98 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39.8% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Surrey Heath, House properties are the most common (48%), reflecting the local real estate landscape.
- Houses represent a significant 48% portion, catering likely to families or larger groups.
- The presence of 25.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 5.1%) offer potential for unique stay experiences.
Surrey Heath Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Surrey Heath
- The dominant room capacity in Surrey Heath is 1 bedroom listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.2% of the active Airbnb listings in Surrey Heath, indicating a high concentration in these sizes.
Surrey Heath Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Surrey Heath
- The most common guest capacity trend in Surrey Heath vacation rentals is listings accommodating 2 guests (33.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Surrey Heath STR market, accounting for 48.0% of listings.
- 10.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Surrey Heath.
- On average, properties in Surrey Heath are equipped to host 2.5 guests.
Surrey Heath Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Surrey Heath
- The most common availability pattern in Surrey Heath falls within the 91-180 days range, representing 32.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 59.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Surrey Heath (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 42.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Surrey Heath Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
30.1% of total
2 Nights
19 listings
20.4% of total
3 Nights
17 listings
18.3% of total
4-6 Nights
8 listings
8.6% of total
7-29 Nights
7 listings
7.5% of total
30+ Nights
14 listings
15.1% of total
Key Insights
- The most prevalent minimum stay requirement in Surrey Heath is 1 Night, adopted by 30.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.1%) caters to monthly stays (30+ nights) in Surrey Heath, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 30.1% of Surrey Heath hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Surrey Heath.
Surrey Heath Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
39 listings
47.6% of total
Moderate
15 listings
18.3% of total
Firm
16 listings
19.5% of total
Strict
12 listings
14.6% of total
Cancellation Policy Insights for Surrey Heath
- The prevailing Airbnb cancellation policy trend in Surrey Heath is Flexible, used by 47.6% of listings.
- There's a relatively balanced mix between guest-friendly (65.9%) and stricter (34.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.6% market standard in Surrey Heath.
- Using a Strict policy might deter some guests, as only 14.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Surrey Heath.
Surrey Heath STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Surrey Heath
- The overall average booking lead time for vacation rentals in Surrey Heath is 41 days.
- Guests book furthest in advance for stays during June (average 68 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Surrey Heath.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 68 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Surrey Heath averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Surrey Heath (2025)
Amenity Prevalence
Amenity Insights for Surrey Heath
- Essential amenities in Surrey Heath that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Surrey Heath: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Surrey Heath to stay competitive.
Surrey Heath Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Surrey Heath
- The typical guest profile for Airbnb in Surrey Heath consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.2% of guests.
- Key international markets include United Kingdom (84.2%) and United States (3.5%).
- Top languages spoken are English (65%) followed by French (8.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Surrey Heath Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |