Sunningdale Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Sunningdale in 2025? Explore comprehensive Airbnb analytics for Sunningdale, England, United Kingdom to uncover income potential. This 2025 STR market report for Sunningdale, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Sunningdale, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sunningdale Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sunningdale Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sunningdale (2025)
Understanding the monthly revenue variations for Airbnb listings in Sunningdale is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sunningdale is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sunningdale across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,805+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,949 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,810 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,040, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sunningdale
Sunningdale Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sunningdale STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sunningdale:
- Best-in-class properties (Top 10%) achieve 72%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sunningdale
Average Daily Rate (ADR) Airbnb Trends in Sunningdale (2025)
Effective short term rental pricing strategy in Sunningdale involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sunningdale typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $866+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $339 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $109 per night.
Average Daily Rate (ADR) Trend by Month in Sunningdale
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Airbnb Seasonality Analysis & Trends in Sunningdale (2025)
Peak Season (May, July, August)
- Revenue averages $3,054 per month
- Occupancy rates average 50.7%
- Daily rates average $389
Shoulder Season
- Revenue averages $2,111 per month
- Occupancy maintains around 37.1%
- Daily rates hold near $347
Low Season (March, November, December)
- Revenue drops to average $1,323 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $274
Seasonality Insights for Sunningdale
- The Airbnb seasonality in Sunningdale shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sunningdale's highest earning potential, with monthly revenues capable of climbing to $3,647, occupancy reaching a high of 56.6%, and ADRs peaking at $393.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,153, occupancy could drop to 22.0%, and ADRs may adjust down to $266.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sunningdale.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sunningdale seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sunningdale (2025)
Exploring the top neighborhoods for short-term rentals in Sunningdale? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Sunningdale Village | Picturesque village atmosphere with charming shops and restaurants, making it appealing to holidaymakers seeking a quiet yet convenient stay near attractions. | Sunningdale Golf Club, Virginia Water Lake, Savill Garden, Windsor Great Park, Legoland Windsor |
| Ascot | Adjacent to Sunningdale, famous for horse racing and affluent clientele. Ideal for hosting guests attending races or seeking luxury accommodations in a prime area. | Ascot Racecourse, Sunningdale Golf Club, Royal Ascot, Windsor Castle |
| Longcross | Developing area with new housing and easy access to transport links, attracting both families and business travelers. | Longcross Studios, Brookwood Cemetery, Chobham Common, Royal Holloway University |
| Englefield Green | Charming green spaces and proximity to Royal Holloway University make it attractive for students and short-term visitors. | Royal Holloway University, Englefield Green, Savill Garden |
| Virginia Water | Scenic area known for its lake and luxury homes, appealing to visitors looking for tranquility and natural beauty. | Virginia Water Lake, Windsor Great Park, Savill Gardens, Royal Windsor Racecourse |
| Windsor | Historical town with major attractions like Windsor Castle, popular among tourists and travelers. | Windsor Castle, Legoland Windsor, The Long Walk, Windsor Great Park |
| Old Windsor | Quieter alternative to Windsor with historic charm and access to beautiful parks, appealing for serene getaways. | Runnymede, Windsor Great Park, Magna Carta Memorial |
| Chobham | Rural village atmosphere with walking trails and quaint shops, attracts guests seeking a peaceful retreat within reach of bigger towns. | Chobham Common, Chobham Village, Local pubs and restaurants |
Understanding Airbnb License Requirements & STR Laws in Sunningdale (2025)
While Sunningdale, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sunningdale to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sunningdale (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sunningdalebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Modern Annex recently refurb'd
Entire Place • 1 bedroom
Luxury contemporary Apartment
Entire Place • 1 bedroom
Beautiful and Cosy Apartment
Entire Place • 1 bedroom
3 Bedroom Bungalow Sunningdale Lodge Ascot Races
Entire Place • 3 bedrooms
Elegant homestay in Sunningdale
Entire Place • 1 bedroom
A contemporary space close to Sunningdale station
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sunningdale (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sunningdale based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Svetlana | 1 | $38,725 | 12 | 5.00/5.0 |
| Annabel | 1 | $34,803 | 78 | 4.99/5.0 |
| Judith | 2 | $29,219 | 62 | 4.88/5.0 |
| Gill | 1 | $25,121 | 29 | 4.90/5.0 |
| Monika | 1 | $22,430 | 13 | 4.62/5.0 |
| Gabriela | 1 | $20,522 | 19 | 4.89/5.0 |
| Dora | 3 | $19,044 | 152 | 4.97/5.0 |
| Angie | 1 | $16,730 | 5 | 4.60/5.0 |
| Host #408481167 | 1 | $14,983 | 1 | 0.00/5.0 |
| Caroline | 1 | $8,001 | 3 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sunningdale.
Dive Deeper: Advanced Sunningdale STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sunningdale. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSunningdale Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sunningdale
- The Sunningdale Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.6% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sunningdale, House properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 58.8% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Sunningdale Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sunningdale
- The dominant room capacity in Sunningdale is 1 bedroom listings, making up 52.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 4 bedrooms properties represent 64.7% of the active Airbnb listings in Sunningdale, indicating a high concentration in these sizes.
- With over half the market (52.9%) consisting of studios or 1-bedroom units, Sunningdale is particularly well-suited for individuals or couples.
- A significant 23.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sunningdale.
Sunningdale Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sunningdale
- The most common guest capacity trend in Sunningdale vacation rentals is listings accommodating 2 guests (41.2%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Sunningdale STR market, accounting for 53.0% of listings.
- A significant 47.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Sunningdale.
- 23.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sunningdale.
- On average, properties in Sunningdale are equipped to host 2.9 guests.
Sunningdale Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sunningdale
- The most common availability pattern in Sunningdale falls within the 271-366 days range, representing 70.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Sunningdale (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sunningdale Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
35.7% of total
2 Nights
6 listings
42.9% of total
3 Nights
1 listings
7.1% of total
4-6 Nights
1 listings
7.1% of total
30+ Nights
1 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in Sunningdale is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.6%) of the Sunningdale Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Sunningdale hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sunningdale.
Sunningdale Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
30.8% of total
Moderate
6 listings
46.2% of total
Firm
2 listings
15.4% of total
Strict
1 listings
7.7% of total
Cancellation Policy Insights for Sunningdale
- The prevailing Airbnb cancellation policy trend in Sunningdale is Moderate, used by 46.2% of listings.
- The market strongly favors guest-friendly terms, with 77.0% of listings offering Flexible or Moderate policies. This suggests guests in Sunningdale may expect booking flexibility.
- Strict cancellation policies are quite rare (7.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 46.2% market standard in Sunningdale.
- Using a Strict policy might deter some guests, as only 7.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Sunningdale.
Sunningdale STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sunningdale
- The overall average booking lead time for vacation rentals in Sunningdale is 66 days.
- Guests book furthest in advance for stays during June (average 141 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 5 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (76 days avg.) sees the longest lead times, while Fall (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Sunningdale.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 141 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (5 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 76 days) to capture early planners.
- Monitor your own booking lead times against these Sunningdale averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sunningdale (2025)
Amenity Prevalence
Amenity Insights for Sunningdale
- Essential amenities in Sunningdale that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, TV, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sunningdale: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Washer or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sunningdale to stay competitive.
Sunningdale Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sunningdale
- The typical guest profile for Airbnb in Sunningdale consists of primarily domestic travelers (81%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 80.7% of guests.
- Key international markets include United Kingdom (80.7%) and United States (3.5%).
- Top languages spoken are English (81.5%) followed by French (5.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sunningdale Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |