Stratton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Stratton in 2025? Explore comprehensive Airbnb analytics for Stratton, England, United Kingdom to uncover income potential. This 2025 STR market report for Stratton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 46 active listings.
Whether you're considering an Airbnb investment in Stratton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stratton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stratton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stratton (2025)
Understanding the monthly revenue variations for Airbnb listings in Stratton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stratton is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stratton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,799+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,812 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,858 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $999, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stratton
Stratton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stratton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stratton:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 37%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stratton
Average Daily Rate (ADR) Airbnb Trends in Stratton (2025)
Effective short term rental pricing strategy in Stratton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stratton typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $584+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $317 or more.
- Typical properties (Median) charge around $149 per night.
- Entry-level properties (Bottom 25%) earn around $110 per night.
Average Daily Rate (ADR) Trend by Month in Stratton
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Airbnb Seasonality Analysis & Trends in Stratton (2025)
Peak Season (August, July, June)
- Revenue averages $4,459 per month
- Occupancy rates average 55.2%
- Daily rates average $275
Shoulder Season
- Revenue averages $3,141 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $251
Low Season (January, February, December)
- Revenue drops to average $2,143 per month
- Occupancy decreases to average 32.2%
- Daily rates adjust to average $251
Seasonality Insights for Stratton
- The Airbnb seasonality in Stratton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stratton's highest earning potential, with monthly revenues capable of climbing to $5,071, occupancy reaching a high of 69.1%, and ADRs peaking at $281.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,888, occupancy could drop to 27.8%, and ADRs may adjust down to $236.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stratton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stratton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stratton (2025)
Exploring the top neighborhoods for short-term rentals in Stratton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stratton Village | A charming village with a picturesque setting, perfect for couples and families looking for a peaceful retreat. Close to the scenic Cotswolds and local parks. | Cotswolds, Stratton Park, Broadway Tower, Snowshill Manor and Garden, Local pubs and eateries |
| Cirencester | Known as the capital of the Cotswolds, this market town is rich in history and offers a vibrant community with many attractions. It attracts both tourists and business travelers. | Corinium Museum, Cirencester Park, Cirencester Market Place, Berkley Castle, Local shopping and dining |
| Cheltenham | Famous for its regency architecture and annual festivals, Cheltenham is a popular destination for travelers interested in culture and events. | Cheltenham Racecourse, Pittville Park, Montpellier Gardens, Everyman Theatre, Various Festivals |
| Gloucester | A historic city with a beautiful cathedral and a rich medieval history. Gloucester's docks are also a popular attraction for tourists. | Gloucester Cathedral, Gloucester Docks, National Waterways Museum, Kingsholm Stadium, Local markets and events |
| Bourton-on-the-Water | Often referred to as the 'Venice of the Cotswolds', this village offers stunning scenery and attractions that draw many visitors throughout the year. | The Model Village, Bourton River, Birdland Park and Gardens, Cotswold Motoring Museum, Local walks and shops |
| Stow-on-the-Wold | A historic market town known for its beautiful buildings and antique shops. It's a favorite among travelers looking for a quintessential Cotswold experience. | Stow-on-the-Wold Market Square, Antique shops, Local cafes, The Old Stocks Inn, Nearby walking trails |
| Moreton-in-Marsh | A quaint town with a traditional feel, Moreton-in-Marsh serves as a gateway to the Cotswolds and is popular for outdoor activities and exploration. | Moreton-in-Marsh market, Cotswold Falconry Centre, Batsford Arboretum, Local shops and cafes |
| Winchcombe | Rich in history and home to Sudeley Castle, Winchcombe attracts visitors interested in heritage and outdoor activities, making it ideal for Airbnb hosting. | Sudeley Castle, Winchcombe village, Cotswold Way, Local pubs and restaurants, Historic buildings |
Understanding Airbnb License Requirements & STR Laws in Stratton (2025)
While Stratton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stratton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stratton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Strattonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Country villa, own indoor heated pool and sauna
Entire Place • 6 bedrooms
Anti-Social Cabin! Rosie's Retreat, Bude
Entire Place • 1 bedroom
Tumbles Lodge
Entire Place • 6 bedrooms
Thurlibeer House near Bude, Cornwall north coast
Entire Place • 7 bedrooms
Stylish Property With Stunning Sea Views & Hot Tub
Entire Place • 4 bedrooms
Tranquil countryside retreat in large period home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stratton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stratton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sue | 1 | $168,121 | 14 | 4.86/5.0 |
| Lucy | 2 | $167,035 | 400 | 5.00/5.0 |
| Chris | 2 | $95,604 | 236 | 4.78/5.0 |
| Host #97966133 | 1 | $85,449 | 0 | 0.00/5.0 |
| Cottages | 2 | $78,180 | 9 | 2.44/5.0 |
| Andrew | 1 | $69,833 | 146 | 4.98/5.0 |
| Host #165830459 | 1 | $58,448 | 2 | 0.00/5.0 |
| Ben | 5 | $52,931 | 39 | 3.91/5.0 |
| Dean | 1 | $47,870 | 39 | 5.00/5.0 |
| Fiona | 2 | $43,093 | 482 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stratton.
Dive Deeper: Advanced Stratton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stratton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStratton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stratton
- The Stratton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 93.5% of the 46 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stratton, House properties are the most common (71.7%), reflecting the local real estate landscape.
- Houses represent a significant 71.7% portion, catering likely to families or larger groups.
- The presence of 6.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 8.6%) offer potential for unique stay experiences.
Stratton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stratton
- The dominant room capacity in Stratton is 2 bedrooms listings, making up 28.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 50.0% of the active Airbnb listings in Stratton, indicating a high concentration in these sizes.
- A significant 47.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stratton.
Stratton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stratton
- The most common guest capacity trend in Stratton vacation rentals is listings accommodating 8+ guests (23.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Stratton STR market, accounting for 43.5% of listings.
- 45.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stratton.
- On average, properties in Stratton are equipped to host 4.8 guests.
Stratton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stratton
- The most common availability pattern in Stratton falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Stratton (34.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stratton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
6.8% of total
2 Nights
15 listings
34.1% of total
3 Nights
13 listings
29.5% of total
4-6 Nights
3 listings
6.8% of total
7-29 Nights
4 listings
9.1% of total
30+ Nights
6 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Stratton is 2 Nights, adopted by 34.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Stratton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.1% of Stratton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.8% currently do.
- A 2-night minimum appears standard (34.1%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stratton.
Stratton Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
2.6% of total
Flexible
4 listings
10.3% of total
Moderate
8 listings
20.5% of total
Firm
11 listings
28.2% of total
Strict
15 listings
38.5% of total
Cancellation Policy Insights for Stratton
- The prevailing Airbnb cancellation policy trend in Stratton is Strict, used by 38.5% of listings.
- A majority (66.7%) of hosts in Stratton utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.5% market standard in Stratton.
- With 38.5% using Strict terms, this is a viable option in Stratton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Stratton.
Stratton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stratton
- The overall average booking lead time for vacation rentals in Stratton is 71 days.
- Guests book furthest in advance for stays during July (average 122 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (66 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Stratton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 122 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Stratton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stratton (2025)
Amenity Prevalence
Amenity Insights for Stratton
- Essential amenities in Stratton that guests expect include: Wifi, Heating, Essentials, Smoke alarm, Hot water, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Cooking basics, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stratton: Wifi, Heating, Essentials, Smoke alarm, Hot water, TV.
- Prioritize adding missing essentials: Essentials, Smoke alarm, Hot water, TV.
- Consider adding popular differentiators like Kitchen or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stratton to stay competitive.
Stratton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stratton
- The typical guest profile for Airbnb in Stratton consists of primarily domestic travelers (92%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.1% of guests.
- Key international markets include United Kingdom (92.1%) and Australia (1.5%).
- Top languages spoken are English (71.2%) followed by French (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stratton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Trenance | 19 | $4,795 | $428.63 | 43% |
| Angle | 13 | $4,602 | $384.81 | 42% |
| Ludchurch | 15 | $4,354 | $291.87 | 43% |
| Redberth | 29 | $4,103 | $223.37 | 59% |
| Higher Crackington | 17 | $3,731 | $340.74 | 37% |
| Milverton | 11 | $3,675 | $393.89 | 37% |
| Pennorth | 13 | $3,595 | $417.69 | 37% |
| Gilwern | 22 | $3,505 | $193.56 | 53% |