Stoke-on-Trent Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Stoke-on-Trent in 2025? Explore comprehensive Airbnb analytics for Stoke-on-Trent, England, United Kingdom to uncover income potential. This 2025 STR market report for Stoke-on-Trent, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 159 active listings.
Whether you're considering an Airbnb investment in Stoke-on-Trent, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stoke-on-Trent Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stoke-on-Trent Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stoke-on-Trent (2025)
Understanding the monthly revenue variations for Airbnb listings in Stoke-on-Trent is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stoke-on-Trent is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stoke-on-Trent across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,616+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,543 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,370 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $602, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stoke-on-Trent
Stoke-on-Trent Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stoke-on-Trent STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stoke-on-Trent:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stoke-on-Trent
Average Daily Rate (ADR) Airbnb Trends in Stoke-on-Trent (2025)
Effective short term rental pricing strategy in Stoke-on-Trent involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stoke-on-Trent typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $112 per night.
- Entry-level properties (Bottom 25%) earn around $72 per night.
Average Daily Rate (ADR) Trend by Month in Stoke-on-Trent
Get Live Stoke-on-Trent Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Stoke-on-Trent (2025)
Peak Season (May, June, July)
- Revenue averages $2,190 per month
- Occupancy rates average 39.5%
- Daily rates average $111
Shoulder Season
- Revenue averages $1,723 per month
- Occupancy maintains around 41.1%
- Daily rates hold near $114
Low Season (January, February, March)
- Revenue drops to average $1,245 per month
- Occupancy decreases to average 34.1%
- Daily rates adjust to average $114
Seasonality Insights for Stoke-on-Trent
- The Airbnb seasonality in Stoke-on-Trent shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stoke-on-Trent's highest earning potential, with monthly revenues capable of climbing to $2,240, occupancy reaching a high of 52.6%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,192, occupancy could drop to 30.4%, and ADRs may adjust down to $109.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stoke-on-Trent.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stoke-on-Trent seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stoke-on-Trent (2025)
Exploring the top neighborhoods for short-term rentals in Stoke-on-Trent? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Burslem | Known as the mother town of the Potteries, Burslem has a rich industrial history and is undergoing regeneration, making it an attractive area for visitors interested in culture and history. | The Potteries Museum & Art Gallery, Middleport Pottery, Burslem Park, The Spout, Burslem School of Art |
| Stoke Town | The historic heart of the city with a range of shops, bars, and restaurants. Close to Stoke's main attractions and offers a bustling atmosphere for visitors. | Stoke Minster, Victoria Park, The Glebe, The Potteries Shopping Centre, Regent Theatre |
| Hanley | The cultural hub of Stoke-on-Trent with numerous entertainment venues, shopping areas, and restaurants. Very accessible and close to public transport, making it ideal for tourists. | The Titan Stadium, Hanley Park, The Potteries Museum & Art Gallery, Vue Cinema Hanley, Shopping Centres |
| Longton | A town with a rich pottery heritage that is well-situated for exploring the rest of Stoke. Offers a good local shopping experience with traditional and modern shops. | Longton Park, The Gladstone Pottery Museum, Longton Exchange, The Old Tribunal |
| Tunstall | An up-and-coming area within Stoke-on-Trent known for its unique character and traditional markets, appealing to visitors looking for an authentic experience. | Tunstall Park, The Tunstall Market, Victoria Park, The Red Lion Pub, Local boutiques |
| Fenton | Close to the city center and has a community feel with local cafes and shops. Ideal for guests who want to experience local life in Stoke-on-Trent. | Fenton Manor Sports Complex, The Fenton Town Hall, Fenton Park, Local pubs and eateries |
| Newcastle-under-Lyme | A neighboring town with historic charm and a vibrant town center that attracts visitors for its shopping, dining, and proximity to nature. | Museum and Art Gallery, Brunswick Street, The Queen's Garden, Restaurant Quarter, Apedale Country Park |
| Trentham | Home to the famous Trentham Gardens, this area is ideal for tourists searching for nature and outdoor activities, while still being close to local amenities. | Trentham Gardens, Trentham Monkey Forest, Trentham Shopping Village, Trentham Lake, The Tea Room |
Understanding Airbnb License Requirements & STR Laws in Stoke-on-Trent (2025)
While Stoke-on-Trent, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stoke-on-Trent to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stoke-on-Trent (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Stoke-on-Trentbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Romantic Couples Getaway Midlands
Entire Place • 2 bedrooms
cosy, romantic cottage with hot tub
Entire Place • 1 bedroom
The Modern Staffordshire Knot Inn
Entire Place • 4 bedrooms
Beautiful Stoke Home Sleeps 10 by PureStay
Entire Place • 4 bedrooms
Canal-front Home for 6 | Open-plan | Free Parking
Entire Place • 3 bedrooms
Large & Convenient | City Centre with Parking
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stoke-on-Trent (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stoke-on-Trent based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ollie | 20 | $491,604 | 408 | 4.76/5.0 |
| YourStays | 12 | $149,408 | 58 | 3.07/5.0 |
| Dean | 4 | $126,110 | 55 | 4.83/5.0 |
| Ross | 5 | $80,306 | 57 | 4.30/5.0 |
| Raheem | 4 | $77,157 | 71 | 4.67/5.0 |
| Imran | 2 | $74,207 | 87 | 4.63/5.0 |
| Donna-Marie | 4 | $73,184 | 555 | 4.70/5.0 |
| Casa | 1 | $63,545 | 14 | 4.93/5.0 |
| Arlene | 2 | $54,649 | 327 | 4.99/5.0 |
| Henry | 1 | $47,548 | 343 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stoke-on-Trent.
Dive Deeper: Advanced Stoke-on-Trent STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stoke-on-Trent. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStoke-on-Trent Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stoke-on-Trent
- The Stoke-on-Trent Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 159 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stoke-on-Trent, House properties are the most common (74.2%), reflecting the local real estate landscape.
- Houses represent a significant 74.2% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 2.5%) offer potential for unique stay experiences.
Stoke-on-Trent Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stoke-on-Trent
- The dominant room capacity in Stoke-on-Trent is 1 bedroom listings, making up 24.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 46.5% of the active Airbnb listings in Stoke-on-Trent, indicating a high concentration in these sizes.
- A significant 42.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stoke-on-Trent.
Stoke-on-Trent Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stoke-on-Trent
- The most common guest capacity trend in Stoke-on-Trent vacation rentals is listings accommodating 6 guests (22%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 2 guests dominate the Stoke-on-Trent STR market, accounting for 41.5% of listings.
- 44.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stoke-on-Trent.
- On average, properties in Stoke-on-Trent are equipped to host 4.5 guests.
Stoke-on-Trent Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stoke-on-Trent
- The most common availability pattern in Stoke-on-Trent falls within the 271-366 days range, representing 41.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stoke-on-Trent (29.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stoke-on-Trent Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
25 listings
18% of total
2 Nights
48 listings
34.5% of total
3 Nights
13 listings
9.4% of total
4-6 Nights
26 listings
18.7% of total
7-29 Nights
6 listings
4.3% of total
30+ Nights
21 listings
15.1% of total
Key Insights
- The most prevalent minimum stay requirement in Stoke-on-Trent is 2 Nights, adopted by 34.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (15.1%) caters to monthly stays (30+ nights) in Stoke-on-Trent, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 34.5% of Stoke-on-Trent hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18% currently do.
- A 2-night minimum appears standard (34.5%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 15.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stoke-on-Trent.
Stoke-on-Trent Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.8% of total
Flexible
60 listings
47.2% of total
Moderate
32 listings
25.2% of total
Firm
11 listings
8.7% of total
Strict
23 listings
18.1% of total
Cancellation Policy Insights for Stoke-on-Trent
- The prevailing Airbnb cancellation policy trend in Stoke-on-Trent is Flexible, used by 47.2% of listings.
- The market strongly favors guest-friendly terms, with 72.4% of listings offering Flexible or Moderate policies. This suggests guests in Stoke-on-Trent may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 47.2% market standard in Stoke-on-Trent.
- Regularly review your cancellation policy against competitors and market demand shifts in Stoke-on-Trent.
Stoke-on-Trent STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stoke-on-Trent
- The overall average booking lead time for vacation rentals in Stoke-on-Trent is 32 days.
- Guests book furthest in advance for stays during May (average 47 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (39 days avg.) sees the longest lead times, while Winter (24 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (32 days) as a baseline for your pricing and availability strategy in Stoke-on-Trent.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 47 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 39 days) to capture early planners.
- Monitor your own booking lead times against these Stoke-on-Trent averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stoke-on-Trent (2025)
Amenity Prevalence
Amenity Insights for Stoke-on-Trent
- Essential amenities in Stoke-on-Trent that guests expect include: Wifi, Smoke alarm, TV, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Washer, Carbon monoxide alarm, Refrigerator are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stoke-on-Trent: Wifi, Smoke alarm, TV, Kitchen, Heating.
- Prioritize adding missing essentials: Smoke alarm, TV, Kitchen, Heating.
- Consider adding popular differentiators like Washer or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stoke-on-Trent to stay competitive.
Stoke-on-Trent Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stoke-on-Trent
- The typical guest profile for Airbnb in Stoke-on-Trent consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.4% of guests.
- Key international markets include United Kingdom (89.4%) and United States (2.3%).
- Top languages spoken are English (68.6%) followed by French (5.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stoke-on-Trent Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.19 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |