Stafford Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Stafford in 2025? Explore comprehensive Airbnb analytics for Stafford, England, United Kingdom to uncover income potential. This 2025 STR market report for Stafford, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 163 active listings.
Whether you're considering an Airbnb investment in Stafford, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Stafford Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Stafford Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Stafford (2025)
Understanding the monthly revenue variations for Airbnb listings in Stafford is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Stafford is typically June, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Stafford across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,277+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,159 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,689 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $855, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Stafford
Stafford Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Stafford STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Stafford:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Stafford
Average Daily Rate (ADR) Airbnb Trends in Stafford (2025)
Effective short term rental pricing strategy in Stafford involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Stafford typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $319+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $189 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Stafford
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Airbnb Seasonality Analysis & Trends in Stafford (2025)
Peak Season (June, August, May)
- Revenue averages $2,977 per month
- Occupancy rates average 50.4%
- Daily rates average $183
Shoulder Season
- Revenue averages $2,506 per month
- Occupancy maintains around 46.7%
- Daily rates hold near $176
Low Season (January, February, March)
- Revenue drops to average $1,759 per month
- Occupancy decreases to average 37.6%
- Daily rates adjust to average $161
Seasonality Insights for Stafford
- The Airbnb seasonality in Stafford shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Stafford's highest earning potential, with monthly revenues capable of climbing to $3,037, occupancy reaching a high of 55.2%, and ADRs peaking at $185.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,611, occupancy could drop to 34.7%, and ADRs may adjust down to $160.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Stafford.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Stafford seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Stafford (2025)
Exploring the top neighborhoods for short-term rentals in Stafford? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Stafford Town Centre | The heart of Stafford with its historic buildings, shopping, and dining options. Great for guests looking to explore the local culture, visit shops, and enjoy the restaurants. | Stafford Castle, Victoria Park, Ancient High House, Staffordshire History Centre, Shire Hall Gallery |
| Baswich | A residential area near the banks of the River Sow, offering a quieter stay while still being close to the town centre. Ideal for families and those seeking relaxation. | River Sow, Baswich Park, local pubs |
| Dalton | Scenic village close to Stafford, known for its countryside views and outdoor activities. Attractive for guests wanting a rural escape with good access to nature trails. | Cannock Chase Area of Outstanding Natural Beauty, local walking trails |
| Parkside | A modern residential area with easy access to local amenities and a park. Suitable for travelers who want a comfortable stay with family-friendly activities. | Parkside Play Area, local shops and cafes |
| Meadowcroft | A peaceful neighborhood with local parks and good access to Stafford's attractions. Great for visitors who want a quiet environment while being close to the city. | Meadowcroft Park, local walking routes |
| Stone | A quaint town just outside Stafford, known for its charming architecture and historic sites. Perfect for guests looking for a picturesque getaway close to Stafford. | Stone Library, St. Michael's Church, local shops and cafes |
| Essington | A suburban area with good transport links to Stafford and many local parks. Ideal for those who wish to explore larger Staffordshire while having a quiet base. | local parks, Essington fruit farm |
| Gnosall | A charming village that provides a quaint rural experience. Suitable for those who are interested in the local culture and countryside settings. | Gnosall Village, local pubs and restaurants |
Understanding Airbnb License Requirements & STR Laws in Stafford (2025)
While Stafford, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Stafford to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Stafford (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Staffordbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Yew Tree Farmhouse
Entire Place • 6 bedrooms
The Old Vicarage
Entire Place • 4 bedrooms
Luxury 8 bed 7 bathroom cottage on country farm.
Entire Place • 8 bedrooms
Far Coley Farmhouse with Kilnhurst Lodge log cabin
Entire Place • 8 bedrooms
Squirrel Barn. Child & pet friendly, hot tub, wifi
Entire Place • 7 bedrooms
Waterfront Cabin 2 with Outdoor Bath
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Stafford (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Stafford based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pip | 5 | $309,623 | 572 | 4.97/5.0 |
| Cottages | 5 | $281,085 | 131 | 4.79/5.0 |
| Danny | 22 | $270,362 | 1396 | 4.83/5.0 |
| Amrik | 6 | $185,491 | 72 | 3.83/5.0 |
| David | 4 | $158,251 | 615 | 4.79/5.0 |
| Samantha | 2 | $155,318 | 223 | 4.86/5.0 |
| Matthew | 3 | $125,245 | 590 | 4.87/5.0 |
| Sara | 3 | $115,445 | 232 | 4.97/5.0 |
| Isobelle & Emily | 2 | $115,192 | 123 | 4.78/5.0 |
| Dilys | 3 | $108,951 | 291 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Stafford.
Dive Deeper: Advanced Stafford STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Stafford. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsStafford Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Stafford
- The Stafford Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 77.9% of the 163 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Stafford, House properties are the most common (44.8%), reflecting the local real estate landscape.
- Houses represent a significant 44.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 4.3%) offer potential for unique stay experiences.
Stafford Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Stafford
- The dominant room capacity in Stafford is 1 bedroom listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Stafford, indicating a high concentration in these sizes.
- A significant 22.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Stafford.
Stafford Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Stafford
- The most common guest capacity trend in Stafford vacation rentals is listings accommodating 2 guests (31.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Stafford STR market, accounting for 45.4% of listings.
- 19.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Stafford.
- On average, properties in Stafford are equipped to host 3.3 guests.
Stafford Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Stafford
- The most common availability pattern in Stafford falls within the 181-270 days range, representing 36.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Stafford (36.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Stafford Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
74 listings
49.7% of total
2 Nights
33 listings
22.1% of total
3 Nights
11 listings
7.4% of total
4-6 Nights
9 listings
6% of total
7-29 Nights
7 listings
4.7% of total
30+ Nights
15 listings
10.1% of total
Key Insights
- The most prevalent minimum stay requirement in Stafford is 1 Night, adopted by 49.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (71.8%) of the Stafford Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.1%) caters to monthly stays (30+ nights) in Stafford, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 49.7% of Stafford hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Stafford.
Stafford Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
3.4% of total
Non-refundable
1 listings
0.7% of total
Flexible
42 listings
28.6% of total
Moderate
61 listings
41.5% of total
Firm
21 listings
14.3% of total
Strict
17 listings
11.6% of total
Cancellation Policy Insights for Stafford
- The prevailing Airbnb cancellation policy trend in Stafford is Moderate, used by 41.5% of listings.
- The market strongly favors guest-friendly terms, with 70.1% of listings offering Flexible or Moderate policies. This suggests guests in Stafford may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.5% market standard in Stafford.
- Using a Strict policy might deter some guests, as only 11.6% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Stafford.
Stafford STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Stafford
- The overall average booking lead time for vacation rentals in Stafford is 49 days.
- Guests book furthest in advance for stays during July (average 71 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (69 days avg.) sees the longest lead times, while Winter (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (49 days) as a baseline for your pricing and availability strategy in Stafford.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 71 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Stafford averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Stafford (2025)
Amenity Prevalence
Amenity Insights for Stafford
- Essential amenities in Stafford that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Kitchen, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Stafford: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Free parking on premises or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Stafford to stay competitive.
Stafford Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Stafford
- The typical guest profile for Airbnb in Stafford consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 89.4% of guests.
- Key international markets include United Kingdom (89.4%) and United States (2.2%).
- Top languages spoken are English (71.8%) followed by French (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Stafford Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Flore | 10 | $4,534 | $347.03 | 40% |