St. Mawes Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in St. Mawes in 2025? Explore comprehensive Airbnb analytics for St. Mawes, England, United Kingdom to uncover income potential. This 2025 STR market report for St. Mawes, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in St. Mawes, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Mawes Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Mawes Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Mawes (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Mawes is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Mawes is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Mawes across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,908+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,222 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,270 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,699, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Mawes
St. Mawes Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Mawes STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Mawes:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Mawes
Average Daily Rate (ADR) Airbnb Trends in St. Mawes (2025)
Effective short term rental pricing strategy in St. Mawes involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Mawes typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $470+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $309 or more.
- Typical properties (Median) charge around $198 per night.
- Entry-level properties (Bottom 25%) earn around $135 per night.
Average Daily Rate (ADR) Trend by Month in St. Mawes
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Airbnb Seasonality Analysis & Trends in St. Mawes (2025)
Peak Season (August, July, June)
- Revenue averages $6,297 per month
- Occupancy rates average 70.5%
- Daily rates average $267
Shoulder Season
- Revenue averages $3,456 per month
- Occupancy maintains around 43.3%
- Daily rates hold near $272
Low Season (January, February, March)
- Revenue drops to average $2,048 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $285
Seasonality Insights for St. Mawes
- The Airbnb seasonality in St. Mawes shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Mawes's highest earning potential, with monthly revenues capable of climbing to $7,368, occupancy reaching a high of 75.0%, and ADRs peaking at $310.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,039, occupancy could drop to 23.1%, and ADRs may adjust down to $253.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Mawes.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Mawes seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Mawes (2025)
Exploring the top neighborhoods for short-term rentals in St. Mawes? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. Mawes Harbour | The picturesque harbor area attracts visitors with stunning sea views, historical charm, and a relaxed atmosphere. It’s popular among tourists looking for boating and water activities. | St. Mawes Castle, The St. Mawes Ferry, Tregenna Castle, Coastal walks, Local pubs and restaurants |
| Porthcurnick Beach | A gorgeous sandy beach with clear waters, ideal for families and beachgoers. It offers a tranquil environment and is great for water sports and relaxation. | Porthcurnick Beach, The Roseland Heritage Coast, Tamarisk Farm Cafe, Kayaking and paddleboarding, Beachside walks |
| St. Just in Roseland | A charming village known for its stunning church overlooking the creek and beautiful countryside walks. It's favored by those seeking a quiet retreat and nature experiences. | St. Just in Roseland Church, The river walks, Local art galleries, The Roseland Peninsula, Nature reserves |
| Castle Beach | Known for its scenic views and calm waters, Castle Beach is perfect for family outings and attracts visitors interested in marine activities and sunbathing. | Castle Beach, Nearby rock pools, Snorkeling and swimming, Coastal paths, Local eateries |
| Portscatho | A traditional fishing village that offers a peaceful getaway with beautiful coastal scenery, perfect for those wanting a quiet stay away from the crowds. | Portscatho Beach, Local seafood shops, Historic architecture, Walking trails, Art galleries |
| The Roseland Peninsula | An area of outstanding natural beauty known for its stunning landscapes and quaint villages, ideal for nature lovers and those wanting to explore the coast. | St. Anthony Head, Dramatic cliffs, Coastal paths, Wildflower walks, Quaint villages |
| Tregony | A small village with a rich history and beautiful surroundings, offering a central location for exploring the Roseland Peninsula. Attracts visitors interested in history and hiking. | Historic village buildings, Walking trails, River walks, Local shops, Community activities |
| The Lost Gardens of Heligan | A famous garden restoration project that draws many visitors, making it a popular spot for those interested in gardening and natural beauty. | Rare plants and flowers, Gardening workshops, Café and shops, Woodland trails, Educational tours |
Understanding Airbnb License Requirements & STR Laws in St. Mawes (2025)
While St. Mawes, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Mawes to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Mawes (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Mawesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
St Mawes - sea-fronted luxurious home
Entire Place • 4 bedrooms
Fisherman's Cottage with Parking - 100m from Sea
Entire Place • 3 bedrooms
Verbena Cottage, St Mawes
Entire Place • 2 bedrooms
St Mawes cottage with stunning sea views.
Entire Place • 4 bedrooms
Stunning holiday home with sea views in St Mawes
Entire Place • 4 bedrooms
Sail Loft
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Mawes (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Mawes based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 4 | $98,228 | 4 | 1.25/5.0 |
| Louise | 1 | $70,625 | 9 | 5.00/5.0 |
| Danny | 1 | $67,972 | 223 | 4.91/5.0 |
| Katie | 1 | $62,123 | 7 | 5.00/5.0 |
| Karen | 2 | $60,399 | 154 | 4.87/5.0 |
| Dan | 1 | $59,688 | 108 | 4.93/5.0 |
| Helen | 1 | $53,825 | 48 | 5.00/5.0 |
| Richard | 1 | $50,862 | 78 | 4.99/5.0 |
| Annabel | 1 | $48,377 | 34 | 5.00/5.0 |
| Host #52075106 | 1 | $42,379 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Mawes.
Dive Deeper: Advanced St. Mawes STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Mawes. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Mawes Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Mawes
- The St. Mawes Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.8% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Mawes, House properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 66.7% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 4.2%) offer potential for unique stay experiences.
St. Mawes Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Mawes
- The dominant room capacity in St. Mawes is 4 bedrooms listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 4 bedrooms and 2 bedrooms properties represent 50.0% of the active Airbnb listings in St. Mawes, indicating a high concentration in these sizes.
- A significant 54.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Mawes.
St. Mawes Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Mawes
- The most common guest capacity trend in St. Mawes vacation rentals is listings accommodating 8+ guests (29.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the St. Mawes STR market, accounting for 50.0% of listings.
- 54.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Mawes.
- On average, properties in St. Mawes are equipped to host 5.1 guests.
St. Mawes Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Mawes
- The most common availability pattern in St. Mawes falls within the 181-270 days range, representing 37.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 75.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Mawes (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Mawes Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.3% of total
2 Nights
2 listings
8.3% of total
3 Nights
6 listings
25% of total
4-6 Nights
4 listings
16.7% of total
7-29 Nights
5 listings
20.8% of total
30+ Nights
5 listings
20.8% of total
Key Insights
- The most prevalent minimum stay requirement in St. Mawes is 3 Nights, adopted by 25% of listings. This highlights the market's preference for longer commitments.
- Very short stays (1-2 nights) are less common (16.6%), suggesting hosts prefer slightly longer bookings to optimize turnover.
- A significant segment (20.8%) caters to monthly stays (30+ nights) in St. Mawes, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 25% of St. Mawes hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 20.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Mawes.
St. Mawes Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.3% of total
Moderate
3 listings
15.8% of total
Firm
6 listings
31.6% of total
Strict
9 listings
47.4% of total
Cancellation Policy Insights for St. Mawes
- The prevailing Airbnb cancellation policy trend in St. Mawes is Strict, used by 47.4% of listings.
- A majority (79.0%) of hosts in St. Mawes utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 47.4% market standard in St. Mawes.
- With 47.4% using Strict terms, this is a viable option in St. Mawes, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Mawes.
St. Mawes STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Mawes
- The overall average booking lead time for vacation rentals in St. Mawes is 75 days.
- Guests book furthest in advance for stays during July (average 127 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (118 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (75 days) as a baseline for your pricing and availability strategy in St. Mawes.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 127 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 118 days) to capture early planners.
- Monitor your own booking lead times against these St. Mawes averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Mawes (2025)
Amenity Prevalence
Amenity Insights for St. Mawes
- Essential amenities in St. Mawes that guests expect include: Wifi, Heating, Smoke alarm, TV, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like Bed linens, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Mawes: Wifi, Heating, Smoke alarm, TV, Hangers.
- Prioritize adding missing essentials: Smoke alarm, TV, Hangers.
- Consider adding popular differentiators like Bed linens or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Mawes to stay competitive.
St. Mawes Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Mawes
- The typical guest profile for Airbnb in St. Mawes consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 88.9% of guests.
- Key international markets include United Kingdom (88.9%) and United States (1.9%).
- Top languages spoken are English (58%) followed by French (13%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Mawes Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Trenance | 19 | $4,795 | $428.63 | 43% |
| Angle | 13 | $4,602 | $384.81 | 42% |
| Ludchurch | 15 | $4,354 | $291.87 | 43% |
| Redberth | 29 | $4,103 | $223.37 | 59% |
| Higher Crackington | 17 | $3,731 | $340.74 | 37% |
| Perranuthnoe | 24 | $3,421 | $352.15 | 37% |
| St. John | 44 | $3,354 | $233.49 | 50% |
| Llanboidy | 10 | $3,280 | $260.08 | 45% |
| Llangennith | 32 | $3,271 | $251.71 | 52% |