St. John Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in St. John in 2025? Explore comprehensive Airbnb analytics for St. John, England, United Kingdom to uncover income potential. This 2025 STR market report for St. John, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 44 active listings.
Whether you're considering an Airbnb investment in St. John, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. John Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. John Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. John (2025)
Understanding the monthly revenue variations for Airbnb listings in St. John is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. John is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. John across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,308+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,549 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,348 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,028, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. John
St. John Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. John STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. John:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 51%.
- Entry-level properties (Bottom 25%) average 31% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. John
Average Daily Rate (ADR) Airbnb Trends in St. John (2025)
Effective short term rental pricing strategy in St. John involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. John typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $355+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $289 or more.
- Typical properties (Median) charge around $206 per night.
- Entry-level properties (Bottom 25%) earn around $162 per night.
Average Daily Rate (ADR) Trend by Month in St. John
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Airbnb Seasonality Analysis & Trends in St. John (2025)
Peak Season (August, July, June)
- Revenue averages $5,721 per month
- Occupancy rates average 66.6%
- Daily rates average $262
Shoulder Season
- Revenue averages $3,882 per month
- Occupancy maintains around 49.2%
- Daily rates hold near $226
Low Season (February, November, December)
- Revenue drops to average $2,950 per month
- Occupancy decreases to average 43.8%
- Daily rates adjust to average $218
Seasonality Insights for St. John
- The Airbnb seasonality in St. John shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. John's highest earning potential, with monthly revenues capable of climbing to $6,304, occupancy reaching a high of 73.2%, and ADRs peaking at $274.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,919, occupancy could drop to 39.6%, and ADRs may adjust down to $204.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. John.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. John seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. John (2025)
Exploring the top neighborhoods for short-term rentals in St. John? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St. John Town | The capital and largest town of Saint John, known for its historic charm and cultural sites. A key tourist destination with many attractions and amenities. | Fort William Historical Site, Saint John City Market, The New Brunswick Museum, Loyalist House, Reversing Falls |
| Bay Shore | A picturesque waterfront area ideal for beachgoers and nature enthusiasts. Known for its beautiful scenery and outdoor activities. | Bay Shore Beach, Hiking trails, Fishing spots, Local seafood restaurants |
| Uptown Saint John | A vibrant area filled with shops, cafes, and entertainment. Attracts visitors for its lively atmosphere and proximity to the waterfront. | King's Square, Lighthouse on the Green, Theatre Royal, Local art galleries |
| Rockwood Park | One of the largest urban parks in North America, offering a variety of outdoor activities and beautiful landscapes. Great for families and nature lovers. | Hiking and biking trails, Rockwood Park Golf Course, Lakes and picnic areas, Children's playground |
| Reversing Falls | A natural phenomenon attracting tourists for its unique tidal changes and stunning views. A great spot for sightseeing and photography. | Reversing Falls Boardwalk, Boat tours, Local eateries |
| Saint John Waterfront | The bustling heart of the city with restaurants, shops, and access to cruise ships. A lively area drawing visitors year-round. | Market Square, The Imperial Theatre, Harbour Passage, Maritime Museum of the Atlantic |
| East Coast | Offers beautiful coastal views and easy access to attractive beaches. Popular among tourists looking to experience the local seaside. | Beaches, Scenic drives, Water sports |
| Crescent Valley | A residential area with a community feel, known for its parks and family-friendly environment. Attractive for longer stays and family vacations. | Community parks, Local events, Quiet surroundings |
Understanding Airbnb License Requirements & STR Laws in St. John (2025)
While St. John, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. John to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. John (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Johnbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Old Tea Hut
Entire Place • 3 bedrooms
The Crow’s Nest - A luxury hideaway for two.
Entire Place • 1 bedroom
Stunning Oceanside Cliff Retreat 2 beds Cornwall
Entire Place • 2 bedrooms
Finest Retreats | Seacroft
Entire Place • 3 bedrooms
Mu Vu Koti family friendly uninterrupted sea views
Entire Place • 2 bedrooms
Cornwall Beach House - Panoramic Sea Views
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. John (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. John based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Louise | 6 | $378,286 | 886 | 4.98/5.0 |
| Finest Retreats | 2 | $130,973 | 27 | 4.67/5.0 |
| Freya | 1 | $112,564 | 54 | 4.98/5.0 |
| Harry | 1 | $108,680 | 220 | 4.99/5.0 |
| Suzanne | 2 | $93,993 | 248 | 4.96/5.0 |
| Joanne | 1 | $83,419 | 43 | 5.00/5.0 |
| Christian | 1 | $67,571 | 46 | 4.91/5.0 |
| Matt | 1 | $65,285 | 65 | 4.95/5.0 |
| Ben | 1 | $58,536 | 16 | 5.00/5.0 |
| Barnaby | 1 | $54,685 | 109 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. John.
Dive Deeper: Advanced St. John STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. John. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. John Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. John
- The St. John Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 44 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. John, House properties are the most common (54.5%), reflecting the local real estate landscape.
- Houses represent a significant 54.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.5%) offer potential for unique stay experiences.
St. John Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. John
- The dominant room capacity in St. John is 2 bedrooms listings, making up 40.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 77.3% of the active Airbnb listings in St. John, indicating a high concentration in these sizes.
- A significant 36.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. John.
St. John Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. John
- The most common guest capacity trend in St. John vacation rentals is listings accommodating 4 guests (36.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the St. John STR market, accounting for 68.2% of listings.
- 36.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. John.
- On average, properties in St. John are equipped to host 4.3 guests.
St. John Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. John
- The most common availability pattern in St. John falls within the 91-180 days range, representing 29.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 54.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in St. John (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 47.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. John Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
4.8% of total
2 Nights
15 listings
35.7% of total
3 Nights
20 listings
47.6% of total
4-6 Nights
1 listings
2.4% of total
7-29 Nights
1 listings
2.4% of total
30+ Nights
3 listings
7.1% of total
Key Insights
- The most prevalent minimum stay requirement in St. John is 3 Nights, adopted by 47.6% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 47.6% of St. John hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 4.8% currently do.
- A 2-night minimum appears standard (35.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 7.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. John.
St. John Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
7.7% of total
Moderate
8 listings
20.5% of total
Firm
17 listings
43.6% of total
Strict
11 listings
28.2% of total
Cancellation Policy Insights for St. John
- The prevailing Airbnb cancellation policy trend in St. John is Firm, used by 43.6% of listings.
- A majority (71.8%) of hosts in St. John utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 43.6% market standard in St. John.
- Regularly review your cancellation policy against competitors and market demand shifts in St. John.
St. John STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. John
- The overall average booking lead time for vacation rentals in St. John is 65 days.
- Guests book furthest in advance for stays during July (average 117 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 48 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (65 days) as a baseline for your pricing and availability strategy in St. John.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 117 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these St. John averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. John (2025)
Amenity Prevalence
Amenity Insights for St. John
- Essential amenities in St. John that guests expect include: Heating, Kitchen, Smoke alarm, Hot water, Wifi, TV, Refrigerator, Dishes and silverware. Lacking these (any) could significantly impact bookings.
- Popular amenities like Oven, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. John: Heating, Kitchen, Smoke alarm, Hot water, Wifi, TV, Refrigerator, Dishes and silverware.
- Prioritize adding missing essentials: Smoke alarm, Hot water, Wifi, TV, Refrigerator, Dishes and silverware.
- Consider adding popular differentiators like Oven or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. John to stay competitive.
St. John Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. John
- The typical guest profile for Airbnb in St. John consists of primarily domestic travelers (87%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 87.3% of guests.
- Key international markets include United Kingdom (87.3%) and Germany (3.8%).
- Top languages spoken are English (64.4%) followed by French (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. John Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Trenance | 19 | $4,795 | $428.63 | 43% |
| Angle | 13 | $4,602 | $384.81 | 42% |
| Ludchurch | 15 | $4,354 | $291.87 | 43% |
| Redberth | 29 | $4,103 | $223.37 | 59% |
| Higher Crackington | 17 | $3,731 | $340.74 | 37% |
| Milverton | 11 | $3,675 | $393.89 | 37% |
| Pennorth | 13 | $3,595 | $417.69 | 37% |
| Gilwern | 22 | $3,505 | $193.56 | 53% |