St. Helens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in St. Helens in 2025? Explore comprehensive Airbnb analytics for St. Helens, England, United Kingdom to uncover income potential. This 2025 STR market report for St. Helens, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in St. Helens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Helens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Helens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Helens (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Helens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Helens is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Helens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,806+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,117 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,535 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,312, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Helens
St. Helens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Helens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Helens:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Helens
Average Daily Rate (ADR) Airbnb Trends in St. Helens (2025)
Effective short term rental pricing strategy in St. Helens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Helens typically peaks in June and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $512+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $325 or more.
- Typical properties (Median) charge around $207 per night.
- Entry-level properties (Bottom 25%) earn around $148 per night.
Average Daily Rate (ADR) Trend by Month in St. Helens
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Airbnb Seasonality Analysis & Trends in St. Helens (2025)
Peak Season (August, July, April)
- Revenue averages $5,795 per month
- Occupancy rates average 59.9%
- Daily rates average $295
Shoulder Season
- Revenue averages $3,258 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $295
Low Season (January, November, December)
- Revenue drops to average $1,842 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $298
Seasonality Insights for St. Helens
- The Airbnb seasonality in St. Helens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Helens's highest earning potential, with monthly revenues capable of climbing to $6,711, occupancy reaching a high of 65.5%, and ADRs peaking at $314.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,543, occupancy could drop to 25.8%, and ADRs may adjust down to $283.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Helens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Helens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Helens (2025)
Exploring the top neighborhoods for short-term rentals in St. Helens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rainhill | A charming village with easy access to Liverpool and the surrounding areas, appealing to visitors looking for a quiet retreat with local amenities. | Rainhill Village, Local shops and cafes, Nearby parks, Leisure facilities |
| Thatto Heath | A residential area with a strong community vibe and convenient transport links, ideal for families and business travelers needing proximity to St. Helens town center. | St. Helens Town Centre, Local parks, Community events |
| West Park | Known for its green spaces and parks, this area offers a peaceful environment while being close to the town center, making it suitable for nature lovers. | West Park, Victoria Park, Wildflower gardens |
| Eccleston | A picturesque village surrounded by countryside, perfect for guests looking to explore rural England while still being close to urban amenities. | Eccleston Village, Local pubs and restaurants, Rural walks |
| PAISLEY, HAYDOCK | A well-connected area with good transport links to Manchester and Liverpool, attracting business travelers and those visiting for events. | Haydock Park Racecourse, Local restaurants, Easy access to major roads |
| Moss Bank | A suburban area with a mix of residential homes and amenities, offering guests a comfortable stay close to essential services and public transport. | Local parks, Shopping facilities, Good transport links |
| Sutton | A great area for families and visitors with a strong local community and numerous parks, ideal for guests looking for a friendly neighborhood. | Sutton Park, Local schools, Community centers |
| St. Helens Town Centre | The heart of St. Helens, bustling with shops, restaurants, and entertainment options, making it a prime location for tourists and short-term stays. | The Hardshaw Centre, Cinema and theatres, Local eateries and pubs |
Understanding Airbnb License Requirements & STR Laws in St. Helens (2025)
While St. Helens, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Helens to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Helens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Helensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
North Quay
Entire Place • 4 bedrooms
Coed Faen
Entire Place • 3 bedrooms
Harbour View Beach House
Entire Place • 4 bedrooms
Edith Cottage 4 bed period cottage by the sea
Entire Place • 4 bedrooms
Stunning Lodge, St Helens IOW. Beach Access & Pool
Entire Place • 3 bedrooms
Delightful 3-bedroom Caravan with Hot Tub
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Helens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Helens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #274712394 | 2 | $128,460 | 1 | 0.00/5.0 |
| Annabel | 2 | $83,658 | 56 | 4.92/5.0 |
| Cottages | 1 | $63,363 | 5 | 5.00/5.0 |
| Diane | 1 | $60,545 | 22 | 4.95/5.0 |
| Mark | 1 | $42,393 | 14 | 5.00/5.0 |
| Claire | 1 | $30,752 | 49 | 4.61/5.0 |
| Jenevora | 1 | $30,204 | 113 | 4.88/5.0 |
| Justine | 1 | $29,130 | 4 | 4.75/5.0 |
| Liz | 1 | $28,606 | 27 | 4.89/5.0 |
| Nadia | 1 | $26,221 | 40 | 4.68/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Helens.
Dive Deeper: Advanced St. Helens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Helens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Helens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Helens
- The St. Helens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Helens, House properties are the most common (76.2%), reflecting the local real estate landscape.
- Houses represent a significant 76.2% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.8%) offer potential for unique stay experiences.
St. Helens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Helens
- The dominant room capacity in St. Helens is 3 bedrooms listings, making up 33.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 61.9% of the active Airbnb listings in St. Helens, indicating a high concentration in these sizes.
- A significant 61.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in St. Helens.
St. Helens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Helens
- The most common guest capacity trend in St. Helens vacation rentals is listings accommodating 6 guests (38.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the St. Helens STR market, accounting for 66.7% of listings.
- 57.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Helens.
- On average, properties in St. Helens are equipped to host 5.5 guests.
St. Helens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Helens
- The most common availability pattern in St. Helens falls within the 181-270 days range, representing 47.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 85.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Helens (52.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 14.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Helens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
11.1% of total
2 Nights
3 listings
16.7% of total
3 Nights
6 listings
33.3% of total
4-6 Nights
2 listings
11.1% of total
7-29 Nights
1 listings
5.6% of total
30+ Nights
4 listings
22.2% of total
Key Insights
- The most prevalent minimum stay requirement in St. Helens is 3 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (22.2%) caters to monthly stays (30+ nights) in St. Helens, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 33.3% of St. Helens hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Helens.
St. Helens Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
5.6% of total
Flexible
1 listings
5.6% of total
Moderate
4 listings
22.2% of total
Firm
5 listings
27.8% of total
Strict
7 listings
38.9% of total
Cancellation Policy Insights for St. Helens
- The prevailing Airbnb cancellation policy trend in St. Helens is Strict, used by 38.9% of listings.
- A majority (66.7%) of hosts in St. Helens utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.9% market standard in St. Helens.
- With 38.9% using Strict terms, this is a viable option in St. Helens, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Helens.
St. Helens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Helens
- The overall average booking lead time for vacation rentals in St. Helens is 82 days.
- Guests book furthest in advance for stays during December (average 132 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 63 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (110 days avg.) sees the longest lead times, while Spring (85 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in St. Helens.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 132 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 110 days) to capture early planners.
- Monitor your own booking lead times against these St. Helens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Helens (2025)
Amenity Prevalence
Amenity Insights for St. Helens
- Essential amenities in St. Helens that guests expect include: Smoke alarm, Heating, Wifi, Bed linens, Carbon monoxide alarm, Kitchen, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Essentials, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Helens: Smoke alarm, Heating, Wifi, Bed linens, Carbon monoxide alarm, Kitchen, TV.
- Prioritize adding missing essentials: Bed linens, Carbon monoxide alarm, Kitchen, TV.
- Consider adding popular differentiators like Refrigerator or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Helens to stay competitive.
St. Helens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Helens
- The typical guest profile for Airbnb in St. Helens consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 92.9% of guests.
- Key international markets include United Kingdom (92.9%) and United States (2.7%).
- Top languages spoken are English (71.4%) followed by Spanish (5.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Helens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |