St. Austell Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in St. Austell in 2025? Explore comprehensive Airbnb analytics for St. Austell, England, United Kingdom to uncover income potential. This 2025 STR market report for St. Austell, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 67 active listings.
Whether you're considering an Airbnb investment in St. Austell, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St. Austell Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St. Austell Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St. Austell (2025)
Understanding the monthly revenue variations for Airbnb listings in St. Austell is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St. Austell is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St. Austell across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,106+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,438 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,483 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $691, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St. Austell
St. Austell Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St. Austell STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St. Austell:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St. Austell
Average Daily Rate (ADR) Airbnb Trends in St. Austell (2025)
Effective short term rental pricing strategy in St. Austell involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St. Austell typically peaks in August and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $93 per night.
Average Daily Rate (ADR) Trend by Month in St. Austell
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Airbnb Seasonality Analysis & Trends in St. Austell (2025)
Peak Season (August, June, July)
- Revenue averages $2,514 per month
- Occupancy rates average 49.7%
- Daily rates average $165
Shoulder Season
- Revenue averages $1,879 per month
- Occupancy maintains around 38.4%
- Daily rates hold near $154
Low Season (January, February, March)
- Revenue drops to average $1,352 per month
- Occupancy decreases to average 31.2%
- Daily rates adjust to average $141
Seasonality Insights for St. Austell
- The Airbnb seasonality in St. Austell shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St. Austell's highest earning potential, with monthly revenues capable of climbing to $2,883, occupancy reaching a high of 58.7%, and ADRs peaking at $167.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,197, occupancy could drop to 29.3%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St. Austell.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St. Austell seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St. Austell (2025)
Exploring the top neighborhoods for short-term rentals in St. Austell? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Charlestown | Historic harbor village with stunning coastlines and a picturesque harbor, perfect for attracting tourists looking for unique and scenic stays. | Charlestown Harbour, The Shipwreck Treasure Museum, St. Austell Bay, The Tall Ships, Charlestown Beach |
| Mevagissey | Charming fishing village with narrow streets and a vibrant local community, popular with tourists seeking an authentic Cornish experience. | Mevagissey Harbour, Mevagissey Museum, The Lost Gardens of Heligan, Mevagissey Aquarium, local restaurants and shops |
| Porthpean | A peaceful coastal area known for its sandy beach and water sports, ideal for families and outdoor enthusiasts. | Porthpean Beach, Water sports activities, Nearby coastal walking trails, Porthpean Golf Club |
| St. Austell Town Centre | The central hub with easy access to amenities, shops, and eateries, attracting business travelers and urban tourists. | St. Austell Brewery, The White River Place, local shops and cafes, The Priory |
| Cardinham woods | Beautiful woodland area offering outdoor activities and trails, great for tourists who enjoy nature and hiking. | Cardinham Woods trails, Cycle paths, Picnic areas, Woodland sculptures |
| Trenance Gardens | Lovely gardens and park area conducive for family gatherings and close to attractions, suitable for tourists looking for relaxation and outdoor activities. | Trenance Gardens, The Lost Gardens of Heligan, Nature trails, Water activities at nearby areas |
| Fowey | Nearby town with a beautiful estuary and vibrant arts scene, often recommended for visitors exploring the South Coast. | Fowey Estuary, Fowey Museum, The Old Ferry Inn, Coastal walks, Local art galleries |
| Looe | A popular seaside town with beautiful beaches and a lively atmosphere, perfect for those looking for a quintessential British seaside experience. | Looe Beach, Looe Island, Looe River, Local seafood restaurants, Looe Golf Club |
Understanding Airbnb License Requirements & STR Laws in St. Austell (2025)
While St. Austell, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St. Austell to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St. Austell (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St. Austellbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Trelawney Cottage
Entire Place • 3 bedrooms
Moongate 1
Entire Place • 2 bedrooms
Open Plan 3 Bedrooms Cornish stone house cottage
Entire Place • 3 bedrooms
Sunny-Side-Up (Bed Rock House)
Entire Place • 3 bedrooms
Family get away in Cornwall near the Eden project
Entire Place • 3 bedrooms
Bells cottage - Explore Cornwall by train
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St. Austell (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St. Austell based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 5 | $142,713 | 25 | 3.83/5.0 |
| Weijuan | 2 | $75,434 | 163 | 4.96/5.0 |
| Pinetum Gardens | 1 | $60,492 | 6 | 4.67/5.0 |
| Nadia | 1 | $57,065 | 26 | 5.00/5.0 |
| Joanne | 1 | $37,178 | 38 | 4.84/5.0 |
| Sam | 2 | $35,390 | 252 | 4.90/5.0 |
| Halyna | 1 | $35,021 | 15 | 4.87/5.0 |
| Bruce | 1 | $30,929 | 38 | 4.68/5.0 |
| Jane | 1 | $30,465 | 135 | 5.00/5.0 |
| Matt | 1 | $30,430 | 74 | 4.73/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St. Austell.
Dive Deeper: Advanced St. Austell STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St. Austell. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt. Austell Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St. Austell
- The St. Austell Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 76.1% of the 67 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St. Austell, House properties are the most common (52.2%), reflecting the local real estate landscape.
- Houses represent a significant 52.2% portion, catering likely to families or larger groups.
- The presence of 16.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.0%) offer potential for unique stay experiences.
St. Austell Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St. Austell
- The dominant room capacity in St. Austell is 1 bedroom listings, making up 49.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.2% of the active Airbnb listings in St. Austell, indicating a high concentration in these sizes.
St. Austell Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St. Austell
- The most common guest capacity trend in St. Austell vacation rentals is listings accommodating 2 guests (37.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the St. Austell STR market, accounting for 62.7% of listings.
- 11.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St. Austell.
- On average, properties in St. Austell are equipped to host 3.0 guests.
St. Austell Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St. Austell
- The most common availability pattern in St. Austell falls within the 271-366 days range, representing 46.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St. Austell (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St. Austell Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
20 listings
32.8% of total
2 Nights
18 listings
29.5% of total
3 Nights
12 listings
19.7% of total
4-6 Nights
6 listings
9.8% of total
7-29 Nights
1 listings
1.6% of total
30+ Nights
4 listings
6.6% of total
Key Insights
- The most prevalent minimum stay requirement in St. Austell is 1 Night, adopted by 32.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.3%) of the St. Austell Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 32.8% of St. Austell hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St. Austell.
St. Austell Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
5.5% of total
Flexible
13 listings
23.6% of total
Moderate
17 listings
30.9% of total
Firm
16 listings
29.1% of total
Strict
6 listings
10.9% of total
Cancellation Policy Insights for St. Austell
- The prevailing Airbnb cancellation policy trend in St. Austell is Moderate, used by 30.9% of listings.
- There's a relatively balanced mix between guest-friendly (54.5%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.9% market standard in St. Austell.
- Using a Strict policy might deter some guests, as only 10.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St. Austell.
St. Austell STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St. Austell
- The overall average booking lead time for vacation rentals in St. Austell is 52 days.
- Guests book furthest in advance for stays during June (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (85 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in St. Austell.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 85 days) to capture early planners.
- Monitor your own booking lead times against these St. Austell averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St. Austell (2025)
Amenity Prevalence
Amenity Insights for St. Austell
- Essential amenities in St. Austell that guests expect include: TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Heating, Smoke alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St. Austell: TV, Wifi.
- Prioritize adding missing essentials: TV, Wifi.
- Consider adding popular differentiators like Essentials or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St. Austell to stay competitive.
St. Austell Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St. Austell
- The typical guest profile for Airbnb in St. Austell consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.7% of guests.
- Key international markets include United Kingdom (83.7%) and Australia (3.3%).
- Top languages spoken are English (64.1%) followed by French (8.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St. Austell Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Trenance | 19 | $4,795 | $428.63 | 43% |
| Angle | 13 | $4,602 | $384.81 | 42% |
| Ludchurch | 15 | $4,354 | $291.87 | 43% |
| Redberth | 29 | $4,103 | $223.37 | 59% |
| Higher Crackington | 17 | $3,731 | $340.74 | 37% |
| Milverton | 11 | $3,675 | $393.89 | 37% |
| Pennorth | 13 | $3,595 | $417.69 | 37% |
| Gilwern | 22 | $3,505 | $193.56 | 53% |