St Helens Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in St Helens in 2025? Explore comprehensive Airbnb analytics for St Helens, England, United Kingdom to uncover income potential. This 2025 STR market report for St Helens, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 58 active listings.
Whether you're considering an Airbnb investment in St Helens, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St Helens Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St Helens Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St Helens (2025)
Understanding the monthly revenue variations for Airbnb listings in St Helens is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Helens is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Helens across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,403+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,517 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,202 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $581, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Helens
St Helens Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St Helens STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Aprilsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Helens:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 32%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Helens
Average Daily Rate (ADR) Airbnb Trends in St Helens (2025)
Effective short term rental pricing strategy in St Helens involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Helens typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $259+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $110 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in St Helens
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Airbnb Seasonality Analysis & Trends in St Helens (2025)
Peak Season (May, April, June)
- Revenue averages $2,280 per month
- Occupancy rates average 40.6%
- Daily rates average $211
Shoulder Season
- Revenue averages $1,506 per month
- Occupancy maintains around 39.8%
- Daily rates hold near $184
Low Season (January, February, November)
- Revenue drops to average $1,247 per month
- Occupancy decreases to average 36.5%
- Daily rates adjust to average $124
Seasonality Insights for St Helens
- The Airbnb seasonality in St Helens shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St Helens's highest earning potential, with monthly revenues capable of climbing to $2,431, occupancy reaching a high of 43.1%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,231, occupancy could drop to 35.0%, and ADRs may adjust down to $120.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Helens.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St Helens seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St Helens (2025)
Exploring the top neighborhoods for short-term rentals in St Helens? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Town Centre | The Town Centre of St Helens offers a variety of shops, restaurants, and cultural attractions, making it appealing to both business and leisure travelers. | The World of Glass, St Helens Theatre Royal, Cineworld, St Helens Shopping Centre, The Gamble Building |
| Mersey Park | A popular residential area close to the town centre, ideal for guests looking for convenience and access to local amenities and parks. | Mersey Park, New Victoria Theatre, Local cafes and restaurants |
| Earlestown | Known for its historic buildings and friendly community, Earlestown attracts visitors interested in local culture and history. | Earlestown Railway Station, Local shops and pubs, Community events |
| Rainhill | A picturesque village with a strong local community and historic charm, popular with families and visitors seeking a quieter stay. | Rainhill Hall, Holy Cross Church, Local parks |
| Thatto Heath | A suburban area offering a mix of residential comfort and local attractions, appealing to families and groups looking for a convenient base. | Thatto Heath Sports Club, Local parks, Shopping facilities |
| West Park | Nearby the vibrant West Park, a great spot for outdoor lovers and those enjoying green spaces while being close to the town amenities. | West Park, The Dream, Local walking trails |
| Bold | A charming village atmosphere with proximity to St Helens, attracting those looking for a peaceful retreat while still being close to attractions. | Bold Forest Park, Local farms and markets |
| Eccleston | A suburban area known for its family-friendly environment and close-knit community, which attracts families and long-term visitors. | Eccleston Park, Local shops and eateries, Community activities |
Understanding Airbnb License Requirements & STR Laws in St Helens (2025)
While St Helens, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St Helens to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in St Helens (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Helensbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Countryside barn retreat
Entire Place • 2 bedrooms
Cosy house close to Newton Le Willows
Entire Place • 2 bedrooms
Rydal House for professionals or families
Entire Place • 2 bedrooms
Spacious St Helens home
Entire Place • 3 bedrooms
2 bedroom house in rainhill
Entire Place • 2 bedrooms
Luxury St Helens break.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St Helens (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St Helens based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Chris | 1 | $66,643 | 39 | 5.00/5.0 |
| Modou | 12 | $56,860 | 53 | 2.52/5.0 |
| Mark | 2 | $46,185 | 112 | 4.83/5.0 |
| Joe | 2 | $41,293 | 35 | 4.82/5.0 |
| Jessica | 1 | $38,603 | 66 | 4.89/5.0 |
| Emma | 2 | $36,722 | 47 | 4.99/5.0 |
| The Welcome Team | 2 | $35,751 | 13 | 4.64/5.0 |
| Alice | 1 | $35,225 | 16 | 4.81/5.0 |
| Aaron | 1 | $31,952 | 39 | 4.90/5.0 |
| Billy | 1 | $31,746 | 214 | 4.42/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Helens.
Dive Deeper: Advanced St Helens STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Helens. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Helens Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Helens
- The St Helens Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 65.5% of the 58 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 34.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in St Helens, House properties are the most common (56.9%), reflecting the local real estate landscape.
- Houses represent a significant 56.9% portion, catering likely to families or larger groups.
- The presence of 20.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.7%) offer potential for unique stay experiences.
St Helens Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Helens
- The dominant room capacity in St Helens is 1 bedroom listings, making up 44.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.8% of the active Airbnb listings in St Helens, indicating a high concentration in these sizes.
St Helens Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Helens
- The most common guest capacity trend in St Helens vacation rentals is listings accommodating 2 guests (32.8%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the St Helens STR market, accounting for 55.2% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Helens.
- On average, properties in St Helens are equipped to host 3.5 guests.
St Helens Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Helens
- The most common availability pattern in St Helens falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St Helens (31%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St Helens Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
27.5% of total
2 Nights
30 listings
58.8% of total
3 Nights
1 listings
2% of total
7-29 Nights
2 listings
3.9% of total
30+ Nights
4 listings
7.8% of total
Key Insights
- The most prevalent minimum stay requirement in St Helens is 2 Nights, adopted by 58.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (86.3%) of the St Helens Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 58.8% of St Helens hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 7.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Helens.
St Helens Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
5 listings
10.4% of total
Super Strict 30 Days
1 listings
2.1% of total
Refundable
4 listings
8.3% of total
Flexible
8 listings
16.7% of total
Moderate
17 listings
35.4% of total
Firm
9 listings
18.8% of total
Strict
4 listings
8.3% of total
Cancellation Policy Insights for St Helens
- The prevailing Airbnb cancellation policy trend in St Helens is Moderate, used by 35.4% of listings.
- There's a relatively balanced mix between guest-friendly (52.1%) and stricter (27.1%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 35.4% market standard in St Helens.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in St Helens.
St Helens STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St Helens
- The overall average booking lead time for vacation rentals in St Helens is 35 days.
- Guests book furthest in advance for stays during June (average 55 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (47 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in St Helens.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 55 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 47 days) to capture early planners.
- Monitor your own booking lead times against these St Helens averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St Helens (2025)
Amenity Prevalence
Amenity Insights for St Helens
- Essential amenities in St Helens that guests expect include: Heating, Wifi, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Helens: Heating, Wifi, Kitchen.
- Prioritize adding missing essentials: Heating, Wifi, Kitchen.
- Consider adding popular differentiators like TV or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Helens to stay competitive.
St Helens Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St Helens
- The typical guest profile for Airbnb in St Helens consists of primarily domestic travelers (85%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.8% of guests.
- Key international markets include United Kingdom (84.8%) and United States (4%).
- Top languages spoken are English (77%) followed by French (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St Helens Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.19 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |