St Bees Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in St Bees in 2025? Explore comprehensive Airbnb analytics for St Bees, England, United Kingdom to uncover income potential. This 2025 STR market report for St Bees, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.

Whether you're considering an Airbnb investment in St Bees, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St Bees Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key St Bees Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$166
The average rental revenue earned for an occupied room per day in St Bees.
Occupancy Rate(?)
48.4%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$21,618
Typical annual income for an Airbnb listing in St Bees. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-29.8%
Significant decrease (-29.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in St Bees.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in St Bees.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
25
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in St Bees (2025)

Understanding the monthly revenue variations for Airbnb listings in St Bees is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Bees is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Bees across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,010+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,195 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,148 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,174, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in St Bees

St Bees Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the St Bees STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Bees:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in St Bees

Average Daily Rate (ADR) Airbnb Trends in St Bees (2025)

Effective short term rental pricing strategy in St Bees involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Bees typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
  • Typical properties (Median) charge around $139 per night.
  • Entry-level properties (Bottom 25%) earn around $111 per night.

Average Daily Rate (ADR) Trend by Month in St Bees

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Airbnb Seasonality Analysis & Trends in St Bees (2025)

Peak Season (August, September, May)
  • Revenue averages $3,156 per month
  • Occupancy rates average 65.1%
  • Daily rates average $185
Shoulder Season
  • Revenue averages $2,314 per month
  • Occupancy maintains around 47.7%
  • Daily rates hold near $176
Low Season (January, February, March)
  • Revenue drops to average $1,264 per month
  • Occupancy decreases to average 34.0%
  • Daily rates adjust to average $155

Seasonality Insights for St Bees

  • The Airbnb seasonality in St Bees shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases St Bees's highest earning potential, with monthly revenues capable of climbing to $3,815, occupancy reaching a high of 71.1%, and ADRs peaking at $192.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,119, occupancy could drop to 32.6%, and ADRs may adjust down to $154.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Bees.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these St Bees seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in St Bees (2025)

Exploring the top neighborhoods for short-term rentals in St Bees? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Seaside Road
A popular area close to St Bees beach, known for its scenic coastal views and family-friendly environment. Attracts tourists looking for a peaceful getaway by the sea.
St Bees Beach, St Bees Head, Solway Firth views, St Bees Lighthouse, Coastal Path walks
St Bees Village
The quaint village offers a quintessential English countryside feel with historic sites and a strong community atmosphere. Ideal for guests seeking tranquility and local culture.
St Bees Priory, St Bees School, local pubs and cafes, historical walks, nature reserves
St Bees Head
A stunning natural site known for its dramatic cliffs and wildlife. Popular for hiking and outdoor activities, making it ideal for nature enthusiasts.
St Bees Head cliffs, birdwatching, hiking trails, panoramic sea views, wildflower walks
The Ravelside
Set in a beautiful location with great access to both the beach and the countryside. Great for visitors who want a mix of relaxation and outdoor adventure.
beach access, walking trails, Picnic areas, nature observation
Silecroft
Close to St Bees, known for its larger beaches and less crowded environment. Appeals to families and those looking for a more secluded beach experience.
Silecroft Beach, Scafell Pike views, nature walks, local wildlife
Whitehaven
A nearby town with significant historical attractions and a bustling harbor. Attracts visitors who enjoy history and shopping.
The Beacon Museum, Whitehaven Harbour, Historical walkways, Local shops and eateries
Ravenglass
Another charming village nearby with Roman history and a picturesque setting. Appeals to history buffs and families.
Ravenglass Railway, Roman Bath House, Coastal walks, Scenic train rides
Muncaster Castle
A historical site with a castle and beautiful gardens, excellent for tourists interested in history and nature.
Muncaster Castle, Gardens and grounds, Hawkshead and wildlife displays, Natural trails

Understanding Airbnb License Requirements & STR Laws in St Bees (2025)

While St Bees, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St Bees to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in St Bees (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in St Beesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Byres Tan

The Byres Tan

Entire Place • 2 bedrooms

$46,705
Revenue
68.7%
Occupancy
$192.32
Daily Rate
The Byres Tethera

The Byres Tethera

Entire Place • 1 bedroom

$41,896
Revenue
72.2%
Occupancy
$166.56
Daily Rate
Coastal Charm at Bega Cottage

Coastal Charm at Bega Cottage

Entire Place • 2 bedrooms

$39,294
Revenue
76.8%
Occupancy
$127.70
Daily Rate
Normsy Place: Seaside Serenity Breath-Taking Views

Normsy Place: Seaside Serenity Breath-Taking Views

Entire Place • 3 bedrooms

$37,207
Revenue
45.7%
Occupancy
$212.66
Daily Rate
Cottage with Seaview near the Lakes National Park

Cottage with Seaview near the Lakes National Park

Entire Place • 2 bedrooms

$36,467
Revenue
62.7%
Occupancy
$144.71
Daily Rate
High House Cottage - A traditonal style cottage

High House Cottage - A traditonal style cottage

Entire Place • 4 bedrooms

$34,384
Revenue
65.8%
Occupancy
$139.59
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in St Bees (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in St Bees based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Cottages7$166,125714.67/5.0
Carrie1$39,294384.87/5.0
Debra1$37,207284.86/5.0
Ben1$36,467244.83/5.0
Stephen1$34,3841364.89/5.0
Lewis3$32,786163.29/5.0
Arthur1$29,3401564.99/5.0
Jane1$29,008945.00/5.0
Mich1$27,36634.67/5.0
Amanda1$23,720354.89/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Bees.

Dive Deeper: Advanced St Bees STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Bees. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

St Bees Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for St Bees

  • The St Bees Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92% of the 25 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in St Bees, House properties are the most common (84%), reflecting the local real estate landscape.
  • Houses represent a significant 84% portion, catering likely to families or larger groups.
  • Smaller segments like others (combined 4.0%) offer potential for unique stay experiences.

St Bees Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for St Bees

  • The dominant room capacity in St Bees is 2 bedrooms listings, making up 48% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 72.0% of the active Airbnb listings in St Bees, indicating a high concentration in these sizes.

St Bees Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for St Bees

  • The most common guest capacity trend in St Bees vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the St Bees STR market, accounting for 52.0% of listings.
  • 24.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Bees.
  • On average, properties in St Bees are equipped to host 3.7 guests.

St Bees Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for St Bees

  • The most common availability pattern in St Bees falls within the 181-270 days range, representing 36% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in St Bees (36%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

St Bees Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (26.1%)

1 Night

6 listings

26.1% of total

2 Nights (21.7%)

2 Nights

5 listings

21.7% of total

3 Nights (13%)

3 Nights

3 listings

13% of total

4-6 Nights (4.3%)

4-6 Nights

1 listings

4.3% of total

30+ Nights (34.8%)

30+ Nights

8 listings

34.8% of total

Key Insights

  • The most prevalent minimum stay requirement in St Bees is 30+ Nights, adopted by 34.8% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (34.8%) caters to monthly stays (30+ nights) in St Bees, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 34.8% of St Bees hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 34.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Bees.

St Bees Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (31.8%)

Super Strict 60 Days

7 listings

31.8% of total

Flexible (22.7%)

Flexible

5 listings

22.7% of total

Moderate (22.7%)

Moderate

5 listings

22.7% of total

Firm (18.2%)

Firm

4 listings

18.2% of total

Strict

1 listings

4.5% of total

Cancellation Policy Insights for St Bees

  • The prevailing Airbnb cancellation policy trend in St Bees is Super Strict 60 Days, used by 31.8% of listings.
  • There's a relatively balanced mix between guest-friendly (45.4%) and stricter (22.7%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (4.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Super Strict 60 Days policy to align with the 31.8% market standard in St Bees.
  • Using a Strict policy might deter some guests, as only 4.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in St Bees.

St Bees STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for St Bees

  • The overall average booking lead time for vacation rentals in St Bees is 57 days.
  • Guests book furthest in advance for stays during August (average 88 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 39 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (80 days avg.) sees the longest lead times, while Fall (53 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in St Bees.
  • For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
  • Monitor your own booking lead times against these St Bees averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in St Bees (2025)

Amenity Prevalence

Amenity Insights for St Bees

  • Essential amenities in St Bees that guests expect include: Smoke alarm, Wifi, Heating, Bed linens, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, Kitchen, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for St Bees: Smoke alarm, Wifi, Heating, Bed linens, TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Hangers or Kitchen to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in St Bees to stay competitive.

St Bees Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for St Bees

  • The typical guest profile for Airbnb in St Bees consists of primarily domestic travelers (89%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 89.2% of guests.
  • Key international markets include United Kingdom (89.2%) and United States (3.8%).
  • Top languages spoken are English (71.7%) followed by French (7.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the St Bees Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Galston11$7,951$676.7746%
Gorebridge12$6,209$493.6254%
Cartmel Fell17$4,719$331.6852%
Casterton11$4,578$300.8251%
Cark11$4,540$885.2131%
City of Edinburgh4,312$4,528$274.6761%
Eglwys-bach16$4,413$315.2352%
Waverton16$4,358$444.2033%
Watermillock16$4,281$274.0350%
Kielder12$4,215$329.2153%

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