St Albans Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in St Albans in 2025? Explore comprehensive Airbnb analytics for St Albans, England, United Kingdom to uncover income potential. This 2025 STR market report for St Albans, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 206 active listings.
Whether you're considering an Airbnb investment in St Albans, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the St Albans Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key St Albans Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in St Albans (2025)
Understanding the monthly revenue variations for Airbnb listings in St Albans is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in St Albans is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in St Albans across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,178+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,599 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,132 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,111, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in St Albans
St Albans Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the St Albans STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in St Albans:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in St Albans
Average Daily Rate (ADR) Airbnb Trends in St Albans (2025)
Effective short term rental pricing strategy in St Albans involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in St Albans typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $262+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $205 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in St Albans
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Airbnb Seasonality Analysis & Trends in St Albans (2025)
Peak Season (May, July, June)
- Revenue averages $2,947 per month
- Occupancy rates average 48.7%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,713 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $167
Low Season (January, February, March)
- Revenue drops to average $2,128 per month
- Occupancy decreases to average 42.2%
- Daily rates adjust to average $178
Seasonality Insights for St Albans
- The Airbnb seasonality in St Albans shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases St Albans's highest earning potential, with monthly revenues capable of climbing to $2,978, occupancy reaching a high of 56.2%, and ADRs peaking at $184.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,917, occupancy could drop to 40.3%, and ADRs may adjust down to $158.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in St Albans.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these St Albans seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in St Albans (2025)
Exploring the top neighborhoods for short-term rentals in St Albans? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| St Albans City Centre | The heart of St Albans with a mix of historic sites, shops, and restaurants. A prime location for tourists looking to explore the vibrant culture and history of the city. | St Albans Cathedral, Verulamium Park, Museum of St Albans, The Alban Arena, St Albans Market |
| Bernards Heath | A residential area close to the city centre, Bernards Heath offers green spaces and a friendly community vibe. Ideal for guests who want to enjoy a quieter stay while still being near the attractions. | Bernards Heath, St Albans School, The Abbey Church of St Albans |
| Cottonmill | A charming residential area with picturesque views of the city and a strong sense of community. Attracts families and individuals looking for a peaceful retreat with easy access to the centre. | Cottonmill Green, The Green Ring, Local parks and nature reserves |
| Fleetville | Known for its lively community and family-friendly atmosphere, Fleetville is a great location for those wanting to experience local life while being close to shops and parks. | Fleetville Park, Local shops and cafes, St Albans City Hospital |
| St Julians | A quiet suburb with a mix of families and professionals, St Julians offers a calm atmosphere and easy transport links to the city and surrounding areas. | St Julians Park, Halkyns Park, Nearby transport links |
| Harpenden | Just a short distance from St Albans, Harpenden is known for its affluent environment and beautiful countryside. Offers a more upscale charm to guests looking for a peaceful stay. | Harpenden Common, Local high street, Railway station with links to London |
| Abbey | Adjacent to the historic Abbey and center, this area is perfect for those who want to immerse themselves in St Albans' heritage while enjoying modern amenities. | St Albans Abbey, St Michael’s Church, Shopping and dining options nearby |
| Chiswell Green | Located on the outskirts of St Albans, Chiswell Green is a great option for guests seeking a rural ambiance while still being close to city life and attractions. | Green Belt areas, Local parks, Easy access to St Albans and Hemel Hempstead |
Understanding Airbnb License Requirements & STR Laws in St Albans (2025)
While St Albans, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for St Albans to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in St Albans (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in St Albansbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Historic Manor House for 6 to 31 guests -St Albans
Entire Place • 9 bedrooms
4 bed Georgian w/ free parking
Entire Place • 4 bedrooms
Contemporary 3 bedroom home
Entire Place • 3 bedrooms
Character, Style and space!
Entire Place • 3 bedrooms
Metropolitan Luxury: Chic 2BR Flat in St. Albans
Entire Place • 2 bedrooms
Spacious 5 bed Edwardian house, central location
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in St Albans (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in St Albans based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nick | 11 | $293,717 | 233 | 3.67/5.0 |
| Adrian | 1 | $165,375 | 125 | 4.91/5.0 |
| Georgia | 3 | $113,585 | 70 | 4.82/5.0 |
| Joshua | 4 | $107,291 | 59 | 4.56/5.0 |
| Steve | 2 | $92,120 | 733 | 4.90/5.0 |
| Martin James | 6 | $90,443 | 106 | 4.82/5.0 |
| Christopher Howard | 1 | $89,817 | 13 | 4.77/5.0 |
| Kudirat | 5 | $85,453 | 99 | 4.58/5.0 |
| Sean | 1 | $73,417 | 45 | 5.00/5.0 |
| Julie-Pass The Keys | 2 | $71,468 | 86 | 4.72/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in St Albans.
Dive Deeper: Advanced St Albans STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for St Albans. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSt Albans Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for St Albans
- The St Albans Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82% of the 206 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in St Albans, Apartment/Condo properties are the most common (53.9%), reflecting the local real estate landscape.
- Houses represent a significant 36.9% portion, catering likely to families or larger groups.
- The presence of 5.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 3.4%) offer potential for unique stay experiences.
St Albans Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for St Albans
- The dominant room capacity in St Albans is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 76.3% of the active Airbnb listings in St Albans, indicating a high concentration in these sizes.
St Albans Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for St Albans
- The most common guest capacity trend in St Albans vacation rentals is listings accommodating 4 guests (24.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the St Albans STR market, accounting for 48.1% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in St Albans.
- On average, properties in St Albans are equipped to host 3.3 guests.
St Albans Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for St Albans
- The most common availability pattern in St Albans falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in St Albans (29.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
St Albans Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
40 listings
21.5% of total
2 Nights
36 listings
19.4% of total
3 Nights
33 listings
17.7% of total
4-6 Nights
21 listings
11.3% of total
7-29 Nights
34 listings
18.3% of total
30+ Nights
22 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in St Albans is 1 Night, adopted by 21.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in St Albans, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 21.5% of St Albans hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in St Albans.
St Albans Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
43 listings
26.1% of total
Moderate
41 listings
24.8% of total
Firm
43 listings
26.1% of total
Strict
38 listings
23% of total
Cancellation Policy Insights for St Albans
- The prevailing Airbnb cancellation policy trend in St Albans is Flexible, used by 26.1% of listings.
- There's a relatively balanced mix between guest-friendly (50.9%) and stricter (49.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 26.1% market standard in St Albans.
- Regularly review your cancellation policy against competitors and market demand shifts in St Albans.
St Albans STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for St Albans
- The overall average booking lead time for vacation rentals in St Albans is 40 days.
- Guests book furthest in advance for stays during May (average 60 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in St Albans.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 60 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these St Albans averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in St Albans (2025)
Amenity Prevalence
Amenity Insights for St Albans
- Essential amenities in St Albans that guests expect include: Wifi, Heating, TV, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Washer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for St Albans: Wifi, Heating, TV, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Wifi, Heating, TV, Smoke alarm, Essentials.
- Consider adding popular differentiators like Kitchen or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in St Albans to stay competitive.
St Albans Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for St Albans
- The typical guest profile for Airbnb in St Albans consists of primarily domestic travelers (75%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 75.2% of guests.
- Key international markets include United Kingdom (75.2%) and United States (6.8%).
- Top languages spoken are English (62.1%) followed by Spanish (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the St Albans Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |
| Nettlestone | 26 | $3,980 | $391.99 | 42% |
| Cotswold District | 1,829 | $3,905 | $362.83 | 44% |