South Holland Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in South Holland in 2025? Explore comprehensive Airbnb analytics for South Holland, England, United Kingdom to uncover income potential. This 2025 STR market report for South Holland, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in South Holland, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the South Holland Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key South Holland Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in South Holland (2025)
Understanding the monthly revenue variations for Airbnb listings in South Holland is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in South Holland is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in South Holland across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,749+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,771 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,612 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $709, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in South Holland
South Holland Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the South Holland STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in South Holland:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in South Holland
Average Daily Rate (ADR) Airbnb Trends in South Holland (2025)
Effective short term rental pricing strategy in South Holland involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in South Holland typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $222+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $170 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $99 per night.
Average Daily Rate (ADR) Trend by Month in South Holland
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Airbnb Seasonality Analysis & Trends in South Holland (2025)
Peak Season (April, December, August)
- Revenue averages $2,403 per month
- Occupancy rates average 41.9%
- Daily rates average $149
Shoulder Season
- Revenue averages $2,023 per month
- Occupancy maintains around 39.1%
- Daily rates hold near $146
Low Season (January, February, March)
- Revenue drops to average $1,667 per month
- Occupancy decreases to average 35.2%
- Daily rates adjust to average $154
Seasonality Insights for South Holland
- The Airbnb seasonality in South Holland shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases South Holland's highest earning potential, with monthly revenues capable of climbing to $2,414, occupancy reaching a high of 49.1%, and ADRs peaking at $159.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,573, occupancy could drop to 30.3%, and ADRs may adjust down to $141.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in South Holland.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these South Holland seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in South Holland (2025)
Exploring the top neighborhoods for short-term rentals in South Holland? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| The Hague | A vibrant city known for its historical architecture, international courts, and proximity to the beach. It attracts tourists for its culture and government sites. | Mauritshuis Museum, Peace Palace, Scheveningen Beach, Binnenhof, Madurodam |
| Rotterdam | A modern city famous for its contemporary architecture and vibrant port. It is a hotspot for business travelers and urban explorers. | Markthal, Kunsthal, Erasmus Bridge, Delfshaven, Museum Boijmans Van Beuningen |
| Leiden | A picturesque city with a rich history and home to the oldest university in the Netherlands. It's preferred by families and those seeking a tranquil stay. | Leiden University, Rijksmuseum van Oudheden, Botanical Gardens, Canals of Leiden, National Museum of Antiquities |
| Delft | Renowned for its blue pottery and historical sites. Popular among tourists looking for a charming, traditional Dutch experience. | Delft University of Technology, Vermeer Centrum, Old Church, New Church, Delft Market Square |
| Zoetermeer | A suburb of The Hague with a local feel, suitable for families and travelers looking for affordable accommodations near the city. | Dutch Water Dreams, SnowWorld, Zoetermeer City Centre, De Dobbe, St. Amant |
| Scheveningen | A district of The Hague known for its beach, restaurants, and nightlife. Attracts many tourists during summer. | Scheveningen Pier, SkyView de Pier, Kijkduin, Museum Beelden aan Zee, Circustheater |
| Katwijk | A beach town offering a relaxed atmosphere with beautiful coastal views. Ideal for vacationers looking for sun and sea. | Katwijk Beach, Space Expo, Old Church, Noordwijk Coast, Huis van de Duinen |
| Brielle | A historical fortress town near the coast, rich in history and charm. Great for tourists who enjoy quaint towns with historical significance. | Brielle Fortress, Museum Braassem, Grote Kerk, Brielle Harbour, Polderplein |
Understanding Airbnb License Requirements & STR Laws in South Holland (2025)
While South Holland, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for South Holland to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in South Holland (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in South Hollandbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Paddocks
Entire Place • 5 bedrooms
3 bed house with parking and terrace
Entire Place • 3 bedrooms
Tranquility Grange Glamping Dome
Entire Place • 1 bedroom
The Firkin Lodge
Entire Place • 1 bedroom
The Roost Barn Stay
Entire Place • 2 bedrooms
The Nook Rural Barn Stay
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in South Holland (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in South Holland based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lucie | 1 | $144,049 | 73 | 4.93/5.0 |
| John | 3 | $85,065 | 253 | 4.96/5.0 |
| Cottages | 6 | $83,551 | 18 | 1.61/5.0 |
| Lindsey | 2 | $79,597 | 85 | 4.99/5.0 |
| Jeremy | 3 | $77,041 | 25 | 3.24/5.0 |
| Julia | 2 | $72,284 | 79 | 4.99/5.0 |
| Ann | 3 | $66,627 | 78 | 3.26/5.0 |
| J | 2 | $50,892 | 49 | 4.97/5.0 |
| Crowtree By Wigwam Holidays | 3 | $49,667 | 56 | 4.57/5.0 |
| Michelle | 2 | $44,494 | 114 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in South Holland.
Dive Deeper: Advanced South Holland STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for South Holland. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSouth Holland Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for South Holland
- The South Holland Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.6% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in South Holland, House properties are the most common (53.1%), reflecting the local real estate landscape.
- Houses represent a significant 53.1% portion, catering likely to families or larger groups.
- The presence of 7.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.1%) offer potential for unique stay experiences.
South Holland Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for South Holland
- The dominant room capacity in South Holland is 1 bedroom listings, making up 40.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 78.1% of the active Airbnb listings in South Holland, indicating a high concentration in these sizes.
South Holland Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for South Holland
- The most common guest capacity trend in South Holland vacation rentals is listings accommodating 4 guests (34.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the South Holland STR market, accounting for 67.2% of listings.
- 14.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in South Holland.
- On average, properties in South Holland are equipped to host 3.6 guests.
South Holland Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for South Holland
- The most common availability pattern in South Holland falls within the 271-366 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in South Holland (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
South Holland Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
23 listings
39.7% of total
2 Nights
25 listings
43.1% of total
3 Nights
1 listings
1.7% of total
4-6 Nights
2 listings
3.4% of total
30+ Nights
7 listings
12.1% of total
Key Insights
- The most prevalent minimum stay requirement in South Holland is 2 Nights, adopted by 43.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.8%) of the South Holland Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.1%) caters to monthly stays (30+ nights) in South Holland, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.1% of South Holland hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in South Holland.
South Holland Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
3.8% of total
Non-refundable
3 listings
5.7% of total
Flexible
13 listings
24.5% of total
Moderate
23 listings
43.4% of total
Firm
7 listings
13.2% of total
Strict
5 listings
9.4% of total
Cancellation Policy Insights for South Holland
- The prevailing Airbnb cancellation policy trend in South Holland is Moderate, used by 43.4% of listings.
- There's a relatively balanced mix between guest-friendly (67.9%) and stricter (22.6%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.4%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 43.4% market standard in South Holland.
- Using a Strict policy might deter some guests, as only 9.4% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in South Holland.
South Holland STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for South Holland
- The overall average booking lead time for vacation rentals in South Holland is 39 days.
- Guests book furthest in advance for stays during July (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (51 days avg.) sees the longest lead times, while Fall (41 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (39 days) as a baseline for your pricing and availability strategy in South Holland.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 51 days) to capture early planners.
- Monitor your own booking lead times against these South Holland averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in South Holland (2025)
Amenity Prevalence
Amenity Insights for South Holland
- Essential amenities in South Holland that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Heating, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for South Holland: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Smoke alarm or Heating to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in South Holland to stay competitive.
South Holland Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for South Holland
- The typical guest profile for Airbnb in South Holland consists of primarily domestic travelers (97%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 96.5% of guests.
- Key international markets include United Kingdom (96.5%) and Australia (0.8%).
- Top languages spoken are English (72.4%) followed by French (4.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the South Holland Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |
| Stamford Bridge | 11 | $4,669 | $410.14 | 38% |
| Old Windsor | 22 | $4,655 | $347.12 | 54% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Appleby | 10 | $4,577 | $332.39 | 44% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Kintbury | 12 | $4,015 | $250.13 | 54% |