Somerton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Somerton in 2025? Explore comprehensive Airbnb analytics for Somerton, England, United Kingdom to uncover income potential. This 2025 STR market report for Somerton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Somerton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somerton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somerton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somerton (2025)
Understanding the monthly revenue variations for Airbnb listings in Somerton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerton is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,876+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,247 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,432 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,059, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerton
Somerton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somerton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerton:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerton
Average Daily Rate (ADR) Airbnb Trends in Somerton (2025)
Effective short term rental pricing strategy in Somerton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerton typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $466+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $259 or more.
- Typical properties (Median) charge around $179 per night.
- Entry-level properties (Bottom 25%) earn around $111 per night.
Average Daily Rate (ADR) Trend by Month in Somerton
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Airbnb Seasonality Analysis & Trends in Somerton (2025)
Peak Season (August, June, December)
- Revenue averages $4,435 per month
- Occupancy rates average 52.3%
- Daily rates average $239
Shoulder Season
- Revenue averages $3,723 per month
- Occupancy maintains around 46.2%
- Daily rates hold near $231
Low Season (January, March, October)
- Revenue drops to average $2,598 per month
- Occupancy decreases to average 33.6%
- Daily rates adjust to average $232
Seasonality Insights for Somerton
- The Airbnb seasonality in Somerton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerton's highest earning potential, with monthly revenues capable of climbing to $4,840, occupancy reaching a high of 59.6%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,971, occupancy could drop to 21.6%, and ADRs may adjust down to $220.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somerton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somerton (2025)
Exploring the top neighborhoods for short-term rentals in Somerton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Somerton Town Centre | The historic heart of Somerton, featuring charming streets and local shops. Ideal for guests seeking a quaint and traditional English market town experience. | Somerton Castle, The Church of St. Michael, The Royal Oak Inn, Somerton Arts Centre, Local Markets |
| Lytes Cary | A picturesque village near Somerton, famous for its stunning gardens and historic estate. Perfect for countryside retreats and nature enthusiasts. | Lytes Cary Manor, Garden Walks, Rural Countryside, The Somerset Levels, Local Pubs |
| Kingsdon | A small village with a sense of community and beautiful countryside views. Appeals to travelers looking for tranquility and rural charm. | Kingsdon Village Hall, Local Countryside, Walking Trails, The Kingsdon Inn, Historic Sites |
| Merriott | A lively village with historical significance and beautiful surroundings. A great base for exploring nearby attractions and enjoying a rural lifestyle. | Merriott Village, The Old Bakery, Countryside Walks, Local Churches, Nearby Pubs |
| Whatley | A quiet village with stunning views and a peaceful atmosphere. Perfect for nature lovers seeking a serene getaway. | Local Farms, Walking Paths, A361 Scenic Route, Countryside Views, Nature Reserves |
| Montacute | A village known for its beautiful architecture and Montacute House, making it popular with visitors interested in history and heritage. | Montacute House, Montacute Village, The Gardens, Historic Architecture, Local Trails |
| Ashcott | A small village close to the beautiful nature reserves. Great for outdoor activities and attracting families and nature enthusiasts. | The Glastonbury Canal, Nature Reserves, Local Parks, Family-Friendly Activities, Outdoor Recreation |
| Langport | A larger town nearby known for its beautiful riverside and historic harbor. Offers easy access to various attractions and a vibrant local community. | Langport Town Centre, River Parrett, Local Shops, The Sports Ground, Historic Sites |
Understanding Airbnb License Requirements & STR Laws in Somerton (2025)
While Somerton, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somerton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Somerton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dronefield Lodge
Entire Place • 5 bedrooms
Lakeside Willow Lodge - Viaduct Fishery
Entire Place • 3 bedrooms
ENDEAVOUR- Perfect for Families (With breakfast)
Entire Place • 4 bedrooms
Wild Meadow Lodge
Entire Place • 2 bedrooms
Number 5 Somerton
Entire Place • 4 bedrooms
Lakeside Lavender Lodge - Viaduct Fishery
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somerton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somerton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 1 | $193,506 | 23 | 4.91/5.0 |
| Matt | 4 | $123,609 | 59 | 5.00/5.0 |
| Rachel | 1 | $55,309 | 124 | 4.93/5.0 |
| Host #140010779 | 1 | $52,480 | 0 | 0.00/5.0 |
| Chris | 2 | $50,518 | 20 | 5.00/5.0 |
| Becky | 1 | $50,413 | 141 | 4.86/5.0 |
| Marianna | 1 | $34,486 | 6 | 5.00/5.0 |
| Anna | 1 | $24,764 | 10 | 5.00/5.0 |
| Cecilia | 1 | $22,751 | 132 | 4.90/5.0 |
| Daniele | 1 | $20,086 | 65 | 4.63/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerton.
Dive Deeper: Advanced Somerton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerton
- The Somerton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.3% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somerton, House properties are the most common (54.2%), reflecting the local real estate landscape.
- Houses represent a significant 54.2% portion, catering likely to families or larger groups.
- The presence of 8.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Somerton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerton
- The dominant room capacity in Somerton is 3 bedrooms listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 54.2% of the active Airbnb listings in Somerton, indicating a high concentration in these sizes.
- A significant 41.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somerton.
Somerton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerton
- The most common guest capacity trend in Somerton vacation rentals is listings accommodating 4 guests (25%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Somerton STR market, accounting for 45.8% of listings.
- 33.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerton.
- On average, properties in Somerton are equipped to host 4.0 guests.
Somerton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerton
- The most common availability pattern in Somerton falls within the 271-366 days range, representing 41.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Somerton (29.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 29.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somerton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
21.7% of total
2 Nights
10 listings
43.5% of total
4-6 Nights
1 listings
4.3% of total
7-29 Nights
1 listings
4.3% of total
30+ Nights
6 listings
26.1% of total
Key Insights
- The most prevalent minimum stay requirement in Somerton is 2 Nights, adopted by 43.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.2%) of the Somerton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.1%) caters to monthly stays (30+ nights) in Somerton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.5% of Somerton hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 21.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerton.
Somerton Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
4.3% of total
Super Strict 60 Days
1 listings
4.3% of total
Flexible
1 listings
4.3% of total
Moderate
9 listings
39.1% of total
Firm
1 listings
4.3% of total
Strict
10 listings
43.5% of total
Cancellation Policy Insights for Somerton
- The prevailing Airbnb cancellation policy trend in Somerton is Strict, used by 43.5% of listings.
- There's a relatively balanced mix between guest-friendly (43.4%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.5% market standard in Somerton.
- With 43.5% using Strict terms, this is a viable option in Somerton, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerton.
Somerton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerton
- The overall average booking lead time for vacation rentals in Somerton is 79 days.
- Guests book furthest in advance for stays during July (average 124 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (100 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (79 days) as a baseline for your pricing and availability strategy in Somerton.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 124 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 100 days) to capture early planners.
- Monitor your own booking lead times against these Somerton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somerton (2025)
Amenity Prevalence
Amenity Insights for Somerton
- Essential amenities in Somerton that guests expect include: Smoke alarm, Wifi, Heating, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Carbon monoxide alarm, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerton: Smoke alarm, Wifi, Heating, Hot water.
- Prioritize adding missing essentials: Hot water.
- Consider adding popular differentiators like Kitchen or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerton to stay competitive.
Somerton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somerton
- The typical guest profile for Airbnb in Somerton consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 92.6% of guests.
- Key international markets include United Kingdom (92.6%) and United States (2%).
- Top languages spoken are English (68.2%) followed by French (10.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somerton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |