Somerset Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Somerset in 2025? Explore comprehensive Airbnb analytics for Somerset, England, United Kingdom to uncover income potential. This 2025 STR market report for Somerset, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 64 active listings.
Whether you're considering an Airbnb investment in Somerset, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Somerset Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Somerset Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Somerset (2025)
Understanding the monthly revenue variations for Airbnb listings in Somerset is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Somerset is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Somerset across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,686+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,511 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,391 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,223, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Somerset
Somerset Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Somerset STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Somerset:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Somerset
Average Daily Rate (ADR) Airbnb Trends in Somerset (2025)
Effective short term rental pricing strategy in Somerset involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Somerset typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $682+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $411 or more.
- Typical properties (Median) charge around $155 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Somerset
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Airbnb Seasonality Analysis & Trends in Somerset (2025)
Peak Season (August, December, July)
- Revenue averages $4,760 per month
- Occupancy rates average 56.0%
- Daily rates average $288
Shoulder Season
- Revenue averages $3,689 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $269
Low Season (January, February, November)
- Revenue drops to average $2,860 per month
- Occupancy decreases to average 39.0%
- Daily rates adjust to average $259
Seasonality Insights for Somerset
- The Airbnb seasonality in Somerset shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Somerset's highest earning potential, with monthly revenues capable of climbing to $5,453, occupancy reaching a high of 66.4%, and ADRs peaking at $298.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,311, occupancy could drop to 36.8%, and ADRs may adjust down to $249.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Somerset.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Somerset seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Somerset (2025)
Exploring the top neighborhoods for short-term rentals in Somerset? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Bath | Renowned for its Roman baths and Georgian architecture, Bath is a UNESCO World Heritage Site, attracting tourists year-round. A prime location for Airbnb hosts due to its rich history and vibrant cultural scene. | Roman Baths, Bath Abbey, The Circus, Pulteney Bridge, Thermae Bath Spa, Royal Crescent |
| Bristol | A vibrant city with a rich maritime history and booming cultural scene, Bristol is popular with tourists and professionals alike. Great for hosts looking for urban travelers. | Clifton Suspension Bridge, Bristol Zoo Gardens, SS Great Britain, Bristol Museum & Art Gallery, Harbourside, St Nicholas Market |
| Cheddar | Famed for its picturesque gorge and cheese, Cheddar attracts nature lovers and families looking for outdoor activities. An ideal spot for growing tourism. | Cheddar Gorge, Cheddar Caves, Cheddar Cheese Plant, Mendip Hills, Gough's Cave, Cheddar Crazy Golf |
| Glastonbury | Known for its mystical vibe and the Glastonbury Festival, this town attracts visitors year-round. Perfect for Airbnb hosts looking to tap into cultural tourism. | Glastonbury Tor, Chalice Well, Glastonbury Abbey, The Abbey House Gardens, Clarks Village, Music festivals |
| Taunton | The county town of Somerset, Taunton is rich in history and serves as a gateway to explore the rest of Somerset. Good for business travelers and families. | Taunton Castle, Museum of Somerset, Vivary Park, The Brewhouse Theatre, The Orchard Shopping Centre, Hestercombe Gardens |
| Minehead | A coastal town with beautiful beaches and access to Exmoor National Park, Minehead is popular with families and nature lovers. Attractive for seaside tourism. | Minehead Beach, Exmoor National Park, West Somerset Railway, Somerset Coast Path, Blair Castle, Butlin's Minehead |
| Wellington | A small market town with a friendly atmosphere, Wellington is popular with visitors exploring the surrounding countryside. Ideal for a cozy stay. | Wellington Monument, The Wellington Park, The Blackdown Hills, Historic Town Centre, Dillington House, Shah Jahan Mosque |
| Frome | Known for its artistic community and vibrant market, Frome attracts those looking for a more quirky and local experience. Great for travelers wanting a unique stay. | Frome Market, Catherine Hill, Frome Memorial Theatre, The River Frome, Cheese & Grain, Frome Festival |
Understanding Airbnb License Requirements & STR Laws in Somerset (2025)
While Somerset, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Somerset to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Somerset (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Somersetbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Beautiful 18th Century Farmhouse Nestled in Nature
Entire Place • 5 bedrooms
Yenworthy Barn, Countisbury
Entire Place • 4 bedrooms
Wellesley House
Entire Place • 4 bedrooms
Noatac Log Cabin
Entire Place • 6 bedrooms
Mow Barton
Entire Place • 3 bedrooms
A Romantic Luxury Log Cabin with a Hot Tub
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Somerset (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Somerset based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 4 | $323,687 | 37 | 3.65/5.0 |
| Forty Two | 3 | $262,073 | 29 | 4.95/5.0 |
| Chris | 2 | $236,237 | 7 | 2.29/5.0 |
| Matthew | 1 | $135,205 | 12 | 4.83/5.0 |
| Esmeralda | 2 | $97,479 | 207 | 4.95/5.0 |
| Antonio | 3 | $90,812 | 213 | 3.19/5.0 |
| Burnworthy Retreat | 1 | $71,786 | 99 | 4.99/5.0 |
| Lee | 2 | $64,922 | 526 | 4.91/5.0 |
| Susannah | 1 | $64,784 | 115 | 4.90/5.0 |
| Sam | 1 | $62,040 | 94 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Somerset.
Dive Deeper: Advanced Somerset STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Somerset. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSomerset Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Somerset
- The Somerset Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 82.8% of the 64 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Somerset, House properties are the most common (64.1%), reflecting the local real estate landscape.
- Houses represent a significant 64.1% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 3.1%) offer potential for unique stay experiences.
Somerset Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Somerset
- The dominant room capacity in Somerset is 1 bedroom listings, making up 25% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 48.4% of the active Airbnb listings in Somerset, indicating a high concentration in these sizes.
- A significant 39.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Somerset.
Somerset Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Somerset
- The most common guest capacity trend in Somerset vacation rentals is listings accommodating 6 guests (20.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 4 guests dominate the Somerset STR market, accounting for 40.6% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Somerset.
- On average, properties in Somerset are equipped to host 4.2 guests.
Somerset Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Somerset
- The most common availability pattern in Somerset falls within the 271-366 days range, representing 39.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Somerset (29.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Somerset Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
37.9% of total
2 Nights
13 listings
22.4% of total
3 Nights
11 listings
19% of total
4-6 Nights
1 listings
1.7% of total
7-29 Nights
1 listings
1.7% of total
30+ Nights
10 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Somerset is 1 Night, adopted by 37.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.3%) of the Somerset Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Somerset, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.9% of Somerset hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Somerset.
Somerset Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
2% of total
Super Strict 60 Days
5 listings
10% of total
Flexible
12 listings
24% of total
Moderate
12 listings
24% of total
Firm
9 listings
18% of total
Strict
11 listings
22% of total
Cancellation Policy Insights for Somerset
- The prevailing Airbnb cancellation policy trend in Somerset is Flexible, used by 24% of listings.
- There's a relatively balanced mix between guest-friendly (48.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 24% market standard in Somerset.
- Regularly review your cancellation policy against competitors and market demand shifts in Somerset.
Somerset STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Somerset
- The overall average booking lead time for vacation rentals in Somerset is 57 days.
- Guests book furthest in advance for stays during June (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (52 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Somerset.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Somerset averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Somerset (2025)
Amenity Prevalence
Amenity Insights for Somerset
- Essential amenities in Somerset that guests expect include: Free parking on premises, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Somerset: Free parking on premises, Heating, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Heating, Smoke alarm.
- Consider adding popular differentiators like Wifi or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Somerset to stay competitive.
Somerset Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Somerset
- The typical guest profile for Airbnb in Somerset consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 93.2% of guests.
- Key international markets include United Kingdom (93.2%) and United States (2.2%).
- Top languages spoken are English (78%) followed by French (6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Somerset Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |