Sherborne Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Sherborne in 2025? Explore comprehensive Airbnb analytics for Sherborne, England, United Kingdom to uncover income potential. This 2025 STR market report for Sherborne, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.

Whether you're considering an Airbnb investment in Sherborne, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sherborne Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Sherborne Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$170
The average rental revenue earned for an occupied room per day in Sherborne.
Occupancy Rate(?)
50.3%
High demand. Good booking frequency.
Median Annual Revenue(?)
$26,504
Typical annual income for an Airbnb listing in Sherborne. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
34.9%
Strong growth (34.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Sherborne.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Sherborne.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
26
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Sherborne (2025)

Understanding the monthly revenue variations for Airbnb listings in Sherborne is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sherborne is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sherborne across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,194+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,699 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $2,433 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,265, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Sherborne

Sherborne Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Sherborne STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sherborne:

  • Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 76% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Sherborne

Average Daily Rate (ADR) Airbnb Trends in Sherborne (2025)

Effective short term rental pricing strategy in Sherborne involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sherborne typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $273+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
  • Typical properties (Median) charge around $144 per night.
  • Entry-level properties (Bottom 25%) earn around $106 per night.

Average Daily Rate (ADR) Trend by Month in Sherborne

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Airbnb Seasonality Analysis & Trends in Sherborne (2025)

Peak Season (August, July, September)
  • Revenue averages $3,446 per month
  • Occupancy rates average 63.0%
  • Daily rates average $190
Shoulder Season
  • Revenue averages $2,853 per month
  • Occupancy maintains around 51.3%
  • Daily rates hold near $178
Low Season (January, February, March)
  • Revenue drops to average $1,832 per month
  • Occupancy decreases to average 38.1%
  • Daily rates adjust to average $155

Seasonality Insights for Sherborne

  • The Airbnb seasonality in Sherborne shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Sherborne's highest earning potential, with monthly revenues capable of climbing to $3,622, occupancy reaching a high of 64.6%, and ADRs peaking at $194.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,696, occupancy could drop to 34.8%, and ADRs may adjust down to $154.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sherborne.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Sherborne seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Sherborne (2025)

Exploring the top neighborhoods for short-term rentals in Sherborne? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Cranborne Chase
A designated Area of Outstanding Natural Beauty, perfect for nature lovers and outdoor enthusiasts. It draws visitors seeking hiking, wildlife and picturesque landscapes.
Bokerley Dyke, Cranborne Chase AONB, Pentridge, Alderholt Mill, Gold Hill Museum
Sherborne Abbey
A historic site with stunning architecture, attracting visitors interested in history and culture. Provides a serene environment for travelers looking for peace and heritage.
Sherborne Abbey, Sherborne Old Castle, Sherborne Museum, Rugby School, Sherborne House
Sherborne Town Centre
The heart of Sherborne offers quaint shops, cafes, and access to major attractions, making it popular among tourists visiting the area.
Cheap Street, Sherborne Castle Gardens, The Terrace, Local eateries, Shopping boutiques
Yeovil
A nearby town with good transport links and a range of amenities. Attracts both business travelers and tourists alike, serving as a base for exploring the surrounding area.
Yeovil Country Park, Museum of South Somerset, The Octagon Theatre, Yeovil Town Football Club, Hollywood Bowl
Gillingham
A historic market town with a vibrant local community, ideal for travelers interested in local culture and history. Close enough for easy access to Sherborne.
Gillingham Museum, The White Hart, St. Mary the Virgin Church, Spire Hill, Gillingham Town Centre
Castle Cary
A picturesque market town known for its beautiful architecture and cultural heritage. Attracts visitors looking for a peaceful countryside experience.
Castle Cary Town Hall, The Market House, The Gallery at Caryford, Shapwick Heath National Nature Reserve, Local artisan shops
Stalbridge
A small town with charm, providing a quiet retreat while being in proximity to larger towns and attractions. It's popular with families and those seeking tranquility.
Stalbridge Mill, Stalbridge Park, Local farms, River Stour, Surrounding countryside
Dorchester
Known for its Roman history and as the capital of Dorset, it has a rich cultural scene and attracts history buffs and tourists interested in heritage.
Dorset County Museum, Maiden Castle, Thomas Hardy's Cottage, Dorchester Market, The Keep Military Museum

Understanding Airbnb License Requirements & STR Laws in Sherborne (2025)

While Sherborne, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sherborne to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Sherborne (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Sherbornebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Charming Period Cottage in Ancient Abbey Town

Charming Period Cottage in Ancient Abbey Town

Entire Place • 3 bedrooms

$92,677
Revenue
56.5%
Occupancy
$274.93
Daily Rate
The Grey Lodge in Sherborne

The Grey Lodge in Sherborne

Entire Place • 4 bedrooms

$59,096
Revenue
66.3%
Occupancy
$242.93
Daily Rate
Bright and spacious 2-Bed Flat

Bright and spacious 2-Bed Flat

Entire Place • 2 bedrooms

$51,751
Revenue
68.2%
Occupancy
$210.54
Daily Rate
Cosy Sherborne Cottage with Parking

Cosy Sherborne Cottage with Parking

Entire Place • 2 bedrooms

$48,601
Revenue
88.6%
Occupancy
$143.97
Daily Rate
Quaker Cottage

Quaker Cottage

Entire Place • 2 bedrooms

$48,144
Revenue
71.5%
Occupancy
$178.03
Daily Rate
Beautiful Ground Floor Luxury Apartment

Beautiful Ground Floor Luxury Apartment

Entire Place • 1 bedroom

$45,028
Revenue
77.5%
Occupancy
$158.30
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Sherborne (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Sherborne based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Lisa1$92,677245.00/5.0
Bob1$59,096114.82/5.0
Joseph1$51,751345.00/5.0
Wendy1$48,6011174.96/5.0
James1$48,1441364.90/5.0
Sarah & Tony1$45,0281014.97/5.0
Nicky2$42,6051584.83/5.0
Amelia1$39,8132254.86/5.0
Sam1$35,653464.98/5.0
Cassie1$33,080144.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sherborne.

Dive Deeper: Advanced Sherborne STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sherborne. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Sherborne Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Sherborne

  • The Sherborne Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Sherborne, House properties are the most common (73.1%), reflecting the local real estate landscape.
  • Houses represent a significant 73.1% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 7.6%) offer potential for unique stay experiences.

Sherborne Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Sherborne

  • The dominant room capacity in Sherborne is 2 bedrooms listings, making up 38.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 2 bedrooms and 1 bedroom properties represent 73.1% of the active Airbnb listings in Sherborne, indicating a high concentration in these sizes.

Sherborne Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Sherborne

  • The most common guest capacity trend in Sherborne vacation rentals is listings accommodating 2 guests (34.6%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Sherborne STR market, accounting for 57.7% of listings.
  • 19.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sherborne.
  • On average, properties in Sherborne are equipped to host 3.5 guests.

Sherborne Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Sherborne

  • The most common availability pattern in Sherborne falls within the 271-366 days range, representing 34.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 57.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Sherborne (26.9%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 42.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Sherborne Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (16.7%)

1 Night

4 listings

16.7% of total

2 Nights (58.3%)

2 Nights

14 listings

58.3% of total

3 Nights (8.3%)

3 Nights

2 listings

8.3% of total

4-6 Nights (8.3%)

4-6 Nights

2 listings

8.3% of total

7-29 Nights (4.2%)

7-29 Nights

1 listings

4.2% of total

30+ Nights (4.2%)

30+ Nights

1 listings

4.2% of total

Key Insights

  • The most prevalent minimum stay requirement in Sherborne is 2 Nights, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (75.0%) of the Sherborne Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 58.3% of Sherborne hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
  • A 2-night minimum appears standard (58.3%). Consider this for weekends or peak periods.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sherborne.

Sherborne Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (32%)

Flexible

8 listings

32% of total

Moderate (32%)

Moderate

8 listings

32% of total

Firm (28%)

Firm

7 listings

28% of total

Strict (8%)

Strict

2 listings

8% of total

Cancellation Policy Insights for Sherborne

  • The prevailing Airbnb cancellation policy trend in Sherborne is Flexible, used by 32% of listings.
  • There's a relatively balanced mix between guest-friendly (64.0%) and stricter (36.0%) policies, offering choices for different guest needs.
  • Strict cancellation policies are quite rare (8%), potentially making listings with this policy less competitive unless justified by high demand or property type.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 32% market standard in Sherborne.
  • Using a Strict policy might deter some guests, as only 8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Sherborne.

Sherborne STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Sherborne

  • The overall average booking lead time for vacation rentals in Sherborne is 55 days.
  • Guests book furthest in advance for stays during June (average 75 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (68 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Sherborne.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 75 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 68 days) to capture early planners.
  • Monitor your own booking lead times against these Sherborne averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Sherborne (2025)

Amenity Prevalence

Amenity Insights for Sherborne

  • Essential amenities in Sherborne that guests expect include: Wifi, Heating, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Hangers, TV, Hair dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Sherborne: Wifi, Heating, Smoke alarm.
  • Prioritize adding missing essentials: Smoke alarm.
  • Consider adding popular differentiators like Hangers or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Sherborne to stay competitive.

Sherborne Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Sherborne

  • The typical guest profile for Airbnb in Sherborne consists of primarily domestic travelers (80%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 80.3% of guests.
  • Key international markets include United Kingdom (80.3%) and United States (7.2%).
  • Top languages spoken are English (58.3%) followed by French (17.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Sherborne Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Englishcombe13$8,558$573.6949%
Chew Magna14$6,649$399.5946%
Lambourn11$6,081$669.4728%
Long Sutton17$5,726$383.8846%
Stoke St. Michael10$5,277$424.0442%
Winsham10$5,154$484.2252%
Oldland Common13$5,093$355.4743%
Crai20$4,799$371.8546%
Dinton11$4,637$242.1658%
Limpley Stoke10$4,598$523.4752%

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