Shepton Mallet Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Shepton Mallet in 2025? Explore comprehensive Airbnb analytics for Shepton Mallet, England, United Kingdom to uncover income potential. This 2025 STR market report for Shepton Mallet, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 30 active listings.
Whether you're considering an Airbnb investment in Shepton Mallet, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shepton Mallet Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shepton Mallet Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shepton Mallet (2025)
Understanding the monthly revenue variations for Airbnb listings in Shepton Mallet is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shepton Mallet is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shepton Mallet across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,513+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,016 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,742 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $757, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shepton Mallet
Shepton Mallet Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shepton Mallet STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shepton Mallet:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 65% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shepton Mallet
Average Daily Rate (ADR) Airbnb Trends in Shepton Mallet (2025)
Effective short term rental pricing strategy in Shepton Mallet involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shepton Mallet typically peaks in June and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $408+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $190 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Shepton Mallet
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Airbnb Seasonality Analysis & Trends in Shepton Mallet (2025)
Peak Season (July, June, August)
- Revenue averages $2,892 per month
- Occupancy rates average 47.3%
- Daily rates average $205
Shoulder Season
- Revenue averages $2,355 per month
- Occupancy maintains around 42.4%
- Daily rates hold near $193
Low Season (February, March, April)
- Revenue drops to average $1,952 per month
- Occupancy decreases to average 33.5%
- Daily rates adjust to average $189
Seasonality Insights for Shepton Mallet
- The Airbnb seasonality in Shepton Mallet shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shepton Mallet's highest earning potential, with monthly revenues capable of climbing to $3,152, occupancy reaching a high of 54.8%, and ADRs peaking at $213.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,726, occupancy could drop to 31.6%, and ADRs may adjust down to $182.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shepton Mallet.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shepton Mallet seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shepton Mallet (2025)
Exploring the top neighborhoods for short-term rentals in Shepton Mallet? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shepton Mallet Town Centre | The town centre is vibrant with shops, cafes, and restaurants, making it an appealing location for tourists looking to experience local culture and amenities. | Kilver Court, Shepton Mallet Museum, The Market House, Catherine Hill, The Royal Bath & West Showground |
| Glastonbury | Nearby Glastonbury offers a famous festival and rich mythology, attracting visitors year-round for its spiritual and historical significance. | Glastonbury Tor, Glastonbury Abbey, The Chalice Well, Glastonbury Festival, Maternity Hospital Heritage |
| Bath | A short drive away, Bath is a UNESCO World Heritage site known for its Roman baths and Georgian architecture, appealing to history buffs and tourists alike. | The Roman Baths, Bath Abbey, The Royal Crescent, Pulteney Bridge, Thermae Bath Spa |
| Wells | The smallest city in England, Wells boasts a stunning cathedral and charming streets, catering to those seeking a quaint city experience. | Wells Cathedral, The Bishop's Palace, Vicar's Close, Wells Market Place, Wells and Mendip Museum |
| Longleat | Home to Longleat House and Safari Park, this area draws families and animal lovers looking for a unique day out. | Longleat Safari Park, Longleat House, Adventure Park, World's First Drive-Through Monkey Reserve, Longleat Hedge Maze |
| Cheddar Gorge | Famous for its stunning cliffs and caves, Cheddar attracts outdoor enthusiasts and tourists wanting to explore the natural beauty. | Cheddar Gorge, Cheddar Caves, Cheddar Cheese Company, Walking trails, Cycling routes |
| Mendip Hills | This Area of Outstanding Natural Beauty offers scenic views and numerous outdoor activities, appealing to nature lovers and hikers. | Brean Down, Glastonbury Tor, Walking trails, Wildlife watching, Stunning viewpoints |
| Frome | A lively market town with artsy vibes and independent shops, Frome attracts visitors interested in local culture and events. | Frome Independent Market, The Cheese & Grain, Frome Museum, Catherine Hill, The Silk Mill |
Understanding Airbnb License Requirements & STR Laws in Shepton Mallet (2025)
While Shepton Mallet, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shepton Mallet to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shepton Mallet (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shepton Malletbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Exclusive use Georgian manor house in village
Entire Place • 6 bedrooms
Lovely property in the heart of Somerset, sleeps 9
Entire Place • 4 bedrooms
Hidden period gem in Shepton Mallet
Entire Place • 4 bedrooms
Private Annex to Manor Sleeps 6
Entire Place • 3 bedrooms
The Annexe
Entire Place • 2 bedrooms
Romantic 18th Century Boutique Somerset Cottage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shepton Mallet (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shepton Mallet based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Host #26866345 | 1 | $121,377 | 0 | 0.00/5.0 |
| Hannah | 1 | $67,473 | 218 | 4.91/5.0 |
| Annette And Nigel | 2 | $60,437 | 132 | 4.88/5.0 |
| Marie | 2 | $52,471 | 378 | 4.94/5.0 |
| Annie | 1 | $50,995 | 270 | 4.98/5.0 |
| Jeremy | 6 | $50,674 | 71 | 2.89/5.0 |
| Sabrina | 2 | $42,779 | 57 | 4.93/5.0 |
| Beckie | 1 | $39,901 | 214 | 4.99/5.0 |
| Host #62819533 | 3 | $33,248 | 311 | 4.71/5.0 |
| Claire | 1 | $30,468 | 51 | 4.90/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shepton Mallet.
Dive Deeper: Advanced Shepton Mallet STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shepton Mallet. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShepton Mallet Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shepton Mallet
- The Shepton Mallet Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80% of the 30 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shepton Mallet, House properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 56.7% portion, catering likely to families or larger groups.
- Smaller segments like others, outdoor/unique (combined 6.6%) offer potential for unique stay experiences.
Shepton Mallet Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shepton Mallet
- The dominant room capacity in Shepton Mallet is 1 bedroom listings, making up 36.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.4% of the active Airbnb listings in Shepton Mallet, indicating a high concentration in these sizes.
- A significant 26.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shepton Mallet.
Shepton Mallet Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shepton Mallet
- The most common guest capacity trend in Shepton Mallet vacation rentals is listings accommodating 2 guests (36.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shepton Mallet STR market, accounting for 63.4% of listings.
- 26.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shepton Mallet.
- On average, properties in Shepton Mallet are equipped to host 3.7 guests.
Shepton Mallet Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shepton Mallet
- The most common availability pattern in Shepton Mallet falls within the 271-366 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 66.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Shepton Mallet (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shepton Mallet Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
15 listings
51.7% of total
2 Nights
11 listings
37.9% of total
3 Nights
1 listings
3.4% of total
4-6 Nights
1 listings
3.4% of total
30+ Nights
1 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Shepton Mallet is 1 Night, adopted by 51.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.6%) of the Shepton Mallet Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 51.7% of Shepton Mallet hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shepton Mallet.
Shepton Mallet Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
4% of total
Flexible
1 listings
4% of total
Moderate
8 listings
32% of total
Firm
4 listings
16% of total
Strict
11 listings
44% of total
Cancellation Policy Insights for Shepton Mallet
- The prevailing Airbnb cancellation policy trend in Shepton Mallet is Strict, used by 44% of listings.
- A majority (60.0%) of hosts in Shepton Mallet utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 44% market standard in Shepton Mallet.
- With 44% using Strict terms, this is a viable option in Shepton Mallet, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Shepton Mallet.
Shepton Mallet STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shepton Mallet
- The overall average booking lead time for vacation rentals in Shepton Mallet is 45 days.
- Guests book furthest in advance for stays during June (average 102 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Fall (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Shepton Mallet.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 102 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Shepton Mallet averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shepton Mallet (2025)
Amenity Prevalence
Amenity Insights for Shepton Mallet
- Essential amenities in Shepton Mallet that guests expect include: Heating, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, Bed linens, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shepton Mallet: Heating, Wifi, TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Smoke alarm or Bed linens to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shepton Mallet to stay competitive.
Shepton Mallet Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shepton Mallet
- The typical guest profile for Airbnb in Shepton Mallet consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.2% of guests.
- Key international markets include United Kingdom (91.2%) and France (2.1%).
- Top languages spoken are English (59.9%) followed by French (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shepton Mallet Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |