Shanklin Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Shanklin in 2025? Explore comprehensive Airbnb analytics for Shanklin, England, United Kingdom to uncover income potential. This 2025 STR market report for Shanklin, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 187 active listings.
Whether you're considering an Airbnb investment in Shanklin, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shanklin Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shanklin Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shanklin (2025)
Understanding the monthly revenue variations for Airbnb listings in Shanklin is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shanklin is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shanklin across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,174+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,220 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,758 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $887, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shanklin
Shanklin Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shanklin STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shanklin:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shanklin
Average Daily Rate (ADR) Airbnb Trends in Shanklin (2025)
Effective short term rental pricing strategy in Shanklin involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shanklin typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $483+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $242 or more.
- Typical properties (Median) charge around $167 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Shanklin
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Airbnb Seasonality Analysis & Trends in Shanklin (2025)
Peak Season (August, July, May)
- Revenue averages $4,380 per month
- Occupancy rates average 51.8%
- Daily rates average $255
Shoulder Season
- Revenue averages $2,879 per month
- Occupancy maintains around 36.4%
- Daily rates hold near $239
Low Season (January, February, November)
- Revenue drops to average $1,377 per month
- Occupancy decreases to average 27.0%
- Daily rates adjust to average $221
Seasonality Insights for Shanklin
- The Airbnb seasonality in Shanklin shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shanklin's highest earning potential, with monthly revenues capable of climbing to $4,924, occupancy reaching a high of 59.4%, and ADRs peaking at $258.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,238, occupancy could drop to 23.3%, and ADRs may adjust down to $217.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shanklin.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shanklin seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shanklin (2025)
Exploring the top neighborhoods for short-term rentals in Shanklin? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shanklin Beach | A beautiful sandy beach that attracts families and tourists looking for seaside fun and activities. Ideal for beach lovers and those looking for a classic British seaside experience. | Shanklin Beach, Shanklin Chine, Esplanade Gardens, Old Village, Shanklin theatre |
| The Old Village | Picturesque and charming area with thatched cottages and quaint shops, perfect for visitors looking for a traditional English experience. | The Old Village, Shanklin Chine, Local craft shops, Restaurants and tea rooms, Historic buildings |
| Shanklin Chine | A beautiful gorge and nature reserve that is a popular hiking and sightseeing spot, attracting nature lovers and families. | Shanklin Chine, Nature trails, Waterfalls, Wildlife, Picnic areas |
| Rylstone Gardens | Lovely public gardens that offer a serene environment for relaxation and picnicking, appealing to families and couples. | Rylstone Gardens, Bowls green, Children’s play area, Pond area, Flower displays |
| The Esplanade | A scenic promenade along the coast that attracts walkers, cyclists, and those wanting to enjoy sea views and outdoor activities. | The Esplanade, Beachfront cafes, Water sports, Walking paths, Sunset views |
| Appley Beach | A quieter beach option with stunning views, perfect for those looking to escape the crowds and relax by the sea. | Appley Beach, St. Helens Beach, Watersports facilities, Beach huts, Cliff top walks |
| Ventnor Botanic Garden | A short drive away, this beautifully maintained garden attracts plant enthusiasts and families looking for a day out in nature. | Ventnor Botanic Garden, Distinctive plant collections, Tea rooms, Walking paths, Scenic views |
| Sandown Pier | A lively area with amusement arcades and entertainment options perfect for family fun and beachside activities, appealing to visitors of all ages. | Sandown Pier, Amusement arcades, Beach activities, Restaurants and cafes, Seaside fun |
Understanding Airbnb License Requirements & STR Laws in Shanklin (2025)
While Shanklin, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shanklin to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shanklin (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shanklinbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
2 Shanklin Manor in Shanklin Old Village
Entire Place • 2 bedrooms
The Good Ships-Shanklin-Walk too Shanklin Beach
Entire Place • 1 bedroom
5 Old School Mews-Shanklin near Beach
Entire Place • 3 bedrooms
Briar Bank-Shanklin Near Beach
Entire Place • 3 bedrooms
Littlestairs-Clifftop Shanklin walk to Beach
Entire Place • 4 bedrooms
Hope Cottage-Shanklin-Dog Friendly
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shanklin (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shanklin based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| The Island Holiday Company | 8 | $1,062,119 | 84 | 4.26/5.0 |
| Cottages | 10 | $234,967 | 88 | 4.16/5.0 |
| Kirsty | 6 | $227,321 | 689 | 4.84/5.0 |
| Salma | 32 | $131,772 | 27 | 0.13/5.0 |
| Sherryn | 2 | $116,872 | 35 | 4.92/5.0 |
| Richard | 6 | $110,062 | 90 | 4.85/5.0 |
| Mermaid | 2 | $101,578 | 66 | 4.75/5.0 |
| Jayne Lesley | 1 | $99,880 | 9 | 5.00/5.0 |
| Isle Of Wight Vacations | 5 | $88,374 | 35 | 2.86/5.0 |
| Thomas | 2 | $81,064 | 398 | 4.99/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shanklin.
Dive Deeper: Advanced Shanklin STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shanklin. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShanklin Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shanklin
- The Shanklin Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.3% of the 187 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shanklin, House properties are the most common (38.5%), reflecting the local real estate landscape.
- Houses represent a significant 38.5% portion, catering likely to families or larger groups.
- The presence of 20.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 4.3%) offer potential for unique stay experiences.
Shanklin Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shanklin
- The dominant room capacity in Shanklin is 1 bedroom listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 63.7% of the active Airbnb listings in Shanklin, indicating a high concentration in these sizes.
- A significant 28.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shanklin.
Shanklin Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shanklin
- The most common guest capacity trend in Shanklin vacation rentals is listings accommodating 2 guests (29.4%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shanklin STR market, accounting for 56.7% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shanklin.
- On average, properties in Shanklin are equipped to host 3.9 guests.
Shanklin Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shanklin
- The most common availability pattern in Shanklin falls within the 271-366 days range, representing 49.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shanklin (36.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 15.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shanklin Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
27 listings
14.8% of total
2 Nights
67 listings
36.8% of total
3 Nights
42 listings
23.1% of total
4-6 Nights
10 listings
5.5% of total
7-29 Nights
5 listings
2.7% of total
30+ Nights
31 listings
17% of total
Key Insights
- The most prevalent minimum stay requirement in Shanklin is 2 Nights, adopted by 36.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (17%) caters to monthly stays (30+ nights) in Shanklin, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 36.8% of Shanklin hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.8% currently do.
- A 2-night minimum appears standard (36.8%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 17% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shanklin.
Shanklin Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
13 listings
9.4% of total
Super Strict 60 Days
9 listings
6.5% of total
Flexible
11 listings
8% of total
Moderate
31 listings
22.5% of total
Firm
36 listings
26.1% of total
Strict
38 listings
27.5% of total
Cancellation Policy Insights for Shanklin
- The prevailing Airbnb cancellation policy trend in Shanklin is Strict, used by 27.5% of listings.
- A majority (53.6%) of hosts in Shanklin utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 27.5% market standard in Shanklin.
- Regularly review your cancellation policy against competitors and market demand shifts in Shanklin.
Shanklin STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shanklin
- The overall average booking lead time for vacation rentals in Shanklin is 67 days.
- Guests book furthest in advance for stays during June (average 135 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (115 days avg.) sees the longest lead times, while Winter (57 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Shanklin.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 115 days) to capture early planners.
- Monitor your own booking lead times against these Shanklin averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shanklin (2025)
Amenity Prevalence
Amenity Insights for Shanklin
- Essential amenities in Shanklin that guests expect include: Smoke alarm, Wifi, Heating, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shanklin: Smoke alarm, Wifi, Heating, TV.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Heating, TV.
- Consider adding popular differentiators like Kitchen or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shanklin to stay competitive.
Shanklin Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shanklin
- The typical guest profile for Airbnb in Shanklin consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 91.3% of guests.
- Key international markets include United Kingdom (91.3%) and United States (1.7%).
- Top languages spoken are English (65.7%) followed by French (7.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shanklin Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |