Shaftesbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Shaftesbury in 2025? Explore comprehensive Airbnb analytics for Shaftesbury, England, United Kingdom to uncover income potential. This 2025 STR market report for Shaftesbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 43 active listings.
Whether you're considering an Airbnb investment in Shaftesbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Shaftesbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Shaftesbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Shaftesbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Shaftesbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Shaftesbury is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Shaftesbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,122+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,374 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,036 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $997, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Shaftesbury
Shaftesbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Shaftesbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Shaftesbury:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 43%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Shaftesbury
Average Daily Rate (ADR) Airbnb Trends in Shaftesbury (2025)
Effective short term rental pricing strategy in Shaftesbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Shaftesbury typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $267+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $193 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $103 per night.
Average Daily Rate (ADR) Trend by Month in Shaftesbury
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Airbnb Seasonality Analysis & Trends in Shaftesbury (2025)
Peak Season (August, July, June)
- Revenue averages $3,239 per month
- Occupancy rates average 61.7%
- Daily rates average $160
Shoulder Season
- Revenue averages $2,623 per month
- Occupancy maintains around 45.5%
- Daily rates hold near $160
Low Season (January, February, March)
- Revenue drops to average $1,452 per month
- Occupancy decreases to average 30.9%
- Daily rates adjust to average $160
Seasonality Insights for Shaftesbury
- The Airbnb seasonality in Shaftesbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Shaftesbury's highest earning potential, with monthly revenues capable of climbing to $3,560, occupancy reaching a high of 70.1%, and ADRs peaking at $166.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,348, occupancy could drop to 27.7%, and ADRs may adjust down to $156.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Shaftesbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Shaftesbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Shaftesbury (2025)
Exploring the top neighborhoods for short-term rentals in Shaftesbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Shaston | Historic market town known for its picturesque streets and charming architecture. Attracts visitors interested in history and culture, with easy access to nearby attractions. | Gold Hill, Shaftesbury Abbey, St. Peter's Church, The Grosvenor Arms, Shaftesbury Town Hall |
| Dorset's Hampson District | Covers a scenic area with panoramic views and walking trails. Ideal for nature lovers and those looking to escape the city for a peaceful retreat. | Hampstead Heath, Shaftesbury Golf Club, Melbury Hill, Sculpture by the Lakes |
| Cranborne Chase | An Area of Outstanding Natural Beauty offering stunning landscapes and outdoor activities. Popular with hikers and those seeking a quiet getaway. | Cranborne Chase AONB, Stourhead Gardens, Kingston Lacy, Bovington Tank Museum |
| Shaftesbury's Historic Quarter | Rich in history and heritage, this area attracts visitors keen to appreciate local culture and gastronomy, with several local pubs and restaurants. | The Shaftesbury Arts Centre, Local Markets, High Street shops, Saxon Centre |
| The Blackmore Vale | Known for its charming villages and agricultural land, it appeals to those wanting a countryside experience with opportunities for local food and drink. | Local farms, The Blackmore Vale, King Alfred's Tower |
| The Town Park | Offers a green space for families and leisure activities. Gathering place for locals and tourists, great for outdoor events and relaxation. | Shaftesbury Park, Playgrounds, Picnic areas |
| Old Wardour Castle | Historic ruins that attract both history enthusiasts and families, providing educational experiences and beautiful landscapes to explore. | Wardour Castle, Gardens, Nature paths |
| Bourton Town | A nearby quaint village boasting friendly atmosphere and local crafts. Great for short stays and exploration of nearby countryside. | Bourton-on-the-Water, Local craft shops, Walking trails |
Understanding Airbnb License Requirements & STR Laws in Shaftesbury (2025)
While Shaftesbury, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Shaftesbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Shaftesbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Shaftesburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Number 1
Entire Place • 3 bedrooms
Tranquil Upside-Down House in Central Shaftesbury
Entire Place • 4 bedrooms
Unique location on the historic Gold Hill, Dorset
Entire Place • 3 bedrooms
Cosy little cottage in Shaftesbury
Entire Place • 2 bedrooms
Gold Hill Cottage Coach House
Entire Place • 1 bedroom
Charming Grade II listed cottage in Shaftesbury
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Shaftesbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Shaftesbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 2 | $121,891 | 18 | 5.00/5.0 |
| Andrea | 1 | $74,182 | 24 | 5.00/5.0 |
| Daniel | 1 | $57,701 | 134 | 4.95/5.0 |
| Leah | 1 | $45,441 | 185 | 4.96/5.0 |
| Paul | 1 | $45,181 | 189 | 5.00/5.0 |
| Louisa | 1 | $44,675 | 112 | 4.94/5.0 |
| Laura | 2 | $41,812 | 77 | 4.74/5.0 |
| Mary-Anne | 1 | $39,372 | 490 | 4.99/5.0 |
| Nina | 1 | $37,453 | 25 | 5.00/5.0 |
| Georgie | 1 | $33,244 | 38 | 4.95/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Shaftesbury.
Dive Deeper: Advanced Shaftesbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Shaftesbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsShaftesbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Shaftesbury
- The Shaftesbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.4% of the 43 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Shaftesbury, House properties are the most common (67.4%), reflecting the local real estate landscape.
- Houses represent a significant 67.4% portion, catering likely to families or larger groups.
- The presence of 7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, outdoor/unique, apartment/condo (combined 14.1%) offer potential for unique stay experiences.
Shaftesbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Shaftesbury
- The dominant room capacity in Shaftesbury is 2 bedrooms listings, making up 32.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.2% of the active Airbnb listings in Shaftesbury, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Shaftesbury.
Shaftesbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Shaftesbury
- The most common guest capacity trend in Shaftesbury vacation rentals is listings accommodating 2 guests (25.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Shaftesbury STR market, accounting for 48.9% of listings.
- 18.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Shaftesbury.
- On average, properties in Shaftesbury are equipped to host 3.6 guests.
Shaftesbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Shaftesbury
- The most common availability pattern in Shaftesbury falls within the 181-270 days range, representing 37.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 65.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Shaftesbury (37.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Shaftesbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
23.8% of total
2 Nights
15 listings
35.7% of total
3 Nights
9 listings
21.4% of total
4-6 Nights
2 listings
4.8% of total
30+ Nights
6 listings
14.3% of total
Key Insights
- The most prevalent minimum stay requirement in Shaftesbury is 2 Nights, adopted by 35.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (14.3%) caters to monthly stays (30+ nights) in Shaftesbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 35.7% of Shaftesbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 14.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Shaftesbury.
Shaftesbury Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
4.8% of total
Flexible
8 listings
19% of total
Moderate
18 listings
42.9% of total
Firm
10 listings
23.8% of total
Strict
4 listings
9.5% of total
Cancellation Policy Insights for Shaftesbury
- The prevailing Airbnb cancellation policy trend in Shaftesbury is Moderate, used by 42.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.9%) and stricter (33.3%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 42.9% market standard in Shaftesbury.
- Using a Strict policy might deter some guests, as only 9.5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Shaftesbury.
Shaftesbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Shaftesbury
- The overall average booking lead time for vacation rentals in Shaftesbury is 58 days.
- Guests book furthest in advance for stays during July (average 95 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (48 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Shaftesbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 95 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Shaftesbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Shaftesbury (2025)
Amenity Prevalence
Amenity Insights for Shaftesbury
- Essential amenities in Shaftesbury that guests expect include: Heating, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers, Smoke alarm, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Shaftesbury: Heating, Wifi.
- Prioritize adding missing essentials: Heating, Wifi.
- Consider adding popular differentiators like Hangers or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Shaftesbury to stay competitive.
Shaftesbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Shaftesbury
- The typical guest profile for Airbnb in Shaftesbury consists of primarily domestic travelers (84%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.4% of guests.
- Key international markets include United Kingdom (84.4%) and United States (4.2%).
- Top languages spoken are English (63.6%) followed by French (12.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Shaftesbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Dinton | 11 | $4,637 | $242.16 | 58% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |