Salisbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Salisbury in 2025? Explore comprehensive Airbnb analytics for Salisbury, England, United Kingdom to uncover income potential. This 2025 STR market report for Salisbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 136 active listings.
Whether you're considering an Airbnb investment in Salisbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Salisbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Salisbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Salisbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Salisbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Salisbury is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Salisbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,433+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,208 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,129 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,127, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Salisbury
Salisbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Salisbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Salisbury:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 57%.
- Entry-level properties (Bottom 25%) average 33% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Salisbury
Average Daily Rate (ADR) Airbnb Trends in Salisbury (2025)
Effective short term rental pricing strategy in Salisbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Salisbury typically peaks in December and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $255+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $171 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $77 per night.
Average Daily Rate (ADR) Trend by Month in Salisbury
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Airbnb Seasonality Analysis & Trends in Salisbury (2025)
Peak Season (August, July, May)
- Revenue averages $3,138 per month
- Occupancy rates average 63.9%
- Daily rates average $152
Shoulder Season
- Revenue averages $2,588 per month
- Occupancy maintains around 54.6%
- Daily rates hold near $151
Low Season (January, February, March)
- Revenue drops to average $1,776 per month
- Occupancy decreases to average 40.0%
- Daily rates adjust to average $147
Seasonality Insights for Salisbury
- The Airbnb seasonality in Salisbury shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Salisbury's highest earning potential, with monthly revenues capable of climbing to $3,172, occupancy reaching a high of 68.1%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,683, occupancy could drop to 39.4%, and ADRs may adjust down to $146.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Salisbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Salisbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Salisbury (2025)
Exploring the top neighborhoods for short-term rentals in Salisbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Salisbury City Centre | The heart of Salisbury, this area is known for its historical landmarks and vibrant local culture. It attracts tourists visiting the iconic cathedral, shops, and restaurants. | Salisbury Cathedral, The Market Square, Mompesson House, Salisbury Museum, The Old Sarum |
| Wilton | A quaint town nearby, known for its beautiful gardens and historical sites. Great for visitors looking for a quiet getaway with access to local attractions. | Wilton House, Gigantuan Heart, Salisbury Racecourse, Fisherton Mill Art Gallery |
| Harnham | A picturesque village located just south of Salisbury, offering beautiful views and access to nature. It is ideal for guests looking for a relaxing stay close to the city. | Harnham Water Meadows, Figsbury Ring, Harnham Mill, Salisbury Countryside |
| Downton | A lovely village near Salisbury known for its scenic views and historical sites. It's perfect for those looking for a countryside experience within reach of the city. | The Red House Museum, The River Avon, Downton Castle |
| Laverstock | Located just outside Salisbury, this area provides a suburban feel with easy access to the city center, making it a good option for families and longer stays. | The Wharf, Laverstock Downs, Overton Water |
| Bourne Valley | A scenic area just outside Salisbury, famous for its natural beauty and outdoor activities. It's appealing to tourists seeking relaxation and nature. | Bourne Valley Community Farm, Salisbury Plain |
| Fordingbridge | A charming market town on the edge of the New Forest, it is a great base for those looking to explore nature while being close to Salisbury. | Fordingbridge Town Centre, The River Avon, New Forest National Park, Fordingbridge Arts Society |
| The New Forest | A popular destination for both tourists and locals, known for its stunning landscapes and free-roaming ponies. Perfect for outdoor enthusiasts looking for a unique stay. | New Forest National Park, Beaulieu, Exbury Gardens, Lymington |
Understanding Airbnb License Requirements & STR Laws in Salisbury (2025)
While Salisbury, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Salisbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Salisbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Salisburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Osmund House, Salisbury Sleeps up to 19
Entire Place • 8 bedrooms
Beautiful home in fantastic location, sleeps 10
Entire Place • 3 bedrooms
Cathedral Views Period Townhouse w/ Free Parking
Entire Place • 4 bedrooms
Converted Barn in the Rural Wiltshire Countryside
Entire Place • 5 bedrooms
2 beautiful flats under 1 roof.
Entire Place • 4 bedrooms
Cheerful 4 bedroom holiday home in Salisbury
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Salisbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Salisbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Matthew | 7 | $276,291 | 202 | 4.55/5.0 |
| Caroline | 1 | $203,779 | 18 | 4.78/5.0 |
| Jules | 13 | $157,088 | 208 | 4.76/5.0 |
| Carl & Emma | 4 | $117,800 | 503 | 4.82/5.0 |
| Barbara | 6 | $112,949 | 709 | 4.68/5.0 |
| Lois | 1 | $101,869 | 193 | 4.96/5.0 |
| Doyle | 2 | $96,037 | 95 | 4.64/5.0 |
| Laura | 1 | $82,503 | 35 | 5.00/5.0 |
| Gavin | 2 | $79,134 | 98 | 4.75/5.0 |
| Gillian | 1 | $78,987 | 30 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Salisbury.
Dive Deeper: Advanced Salisbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Salisbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSalisbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Salisbury
- The Salisbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 136 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Salisbury, House properties are the most common (55.9%), reflecting the local real estate landscape.
- Houses represent a significant 55.9% portion, catering likely to families or larger groups.
- The presence of 7.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique, unique stays (combined 5.1%) offer potential for unique stay experiences.
Salisbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Salisbury
- The dominant room capacity in Salisbury is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.1% of the active Airbnb listings in Salisbury, indicating a high concentration in these sizes.
Salisbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Salisbury
- The most common guest capacity trend in Salisbury vacation rentals is listings accommodating 2 guests (25.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Salisbury STR market, accounting for 49.2% of listings.
- 20.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Salisbury.
- On average, properties in Salisbury are equipped to host 3.3 guests.
Salisbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Salisbury
- The most common availability pattern in Salisbury falls within the 91-180 days range, representing 38.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Salisbury (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 54.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Salisbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
26 listings
20.8% of total
2 Nights
54 listings
43.2% of total
3 Nights
5 listings
4% of total
4-6 Nights
6 listings
4.8% of total
7-29 Nights
17 listings
13.6% of total
30+ Nights
17 listings
13.6% of total
Key Insights
- The most prevalent minimum stay requirement in Salisbury is 2 Nights, adopted by 43.2% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.0%) of the Salisbury Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (13.6%) caters to monthly stays (30+ nights) in Salisbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.2% of Salisbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 13.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Salisbury.
Salisbury Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
30 listings
23.3% of total
Moderate
41 listings
31.8% of total
Firm
38 listings
29.5% of total
Strict
20 listings
15.5% of total
Cancellation Policy Insights for Salisbury
- The prevailing Airbnb cancellation policy trend in Salisbury is Moderate, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (55.1%) and stricter (45.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.8% market standard in Salisbury.
- Regularly review your cancellation policy against competitors and market demand shifts in Salisbury.
Salisbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Salisbury
- The overall average booking lead time for vacation rentals in Salisbury is 53 days.
- Guests book furthest in advance for stays during July (average 78 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 34 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Salisbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 78 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Salisbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Salisbury (2025)
Amenity Prevalence
Amenity Insights for Salisbury
- Essential amenities in Salisbury that guests expect include: Wifi, Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Salisbury: Wifi, Smoke alarm, Heating.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Heating.
- Consider adding popular differentiators like Essentials or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Salisbury to stay competitive.
Salisbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Salisbury
- The typical guest profile for Airbnb in Salisbury consists of a mix of domestic (62%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 62.4% of guests.
- Key international markets include United Kingdom (62.4%) and United States (13.3%).
- Top languages spoken are English (57.1%) followed by French (11%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Salisbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Dorney | 12 | $8,335 | $622.48 | 45% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Lambourn | 11 | $6,081 | $669.47 | 28% |
| City of Westminster | 1,327 | $6,043 | $486.66 | 52% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Winsham | 10 | $5,154 | $484.22 | 52% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Wraysbury | 14 | $4,719 | $396.18 | 46% |