Rothbury Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Rothbury in 2025? Explore comprehensive Airbnb analytics for Rothbury, England, United Kingdom to uncover income potential. This 2025 STR market report for Rothbury, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 49 active listings.
Whether you're considering an Airbnb investment in Rothbury, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Rothbury Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Rothbury Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Rothbury (2025)
Understanding the monthly revenue variations for Airbnb listings in Rothbury is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Rothbury is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Rothbury across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,433+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,117 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,760 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,013, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Rothbury
Rothbury Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Rothbury STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Rothbury:
- Best-in-class properties (Top 10%) achieve 78%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 24% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Rothbury
Average Daily Rate (ADR) Airbnb Trends in Rothbury (2025)
Effective short term rental pricing strategy in Rothbury involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Rothbury typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $353+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $220 or more.
- Typical properties (Median) charge around $145 per night.
- Entry-level properties (Bottom 25%) earn around $105 per night.
Average Daily Rate (ADR) Trend by Month in Rothbury
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Airbnb Seasonality Analysis & Trends in Rothbury (2025)
Peak Season (August, September, July)
- Revenue averages $3,840 per month
- Occupancy rates average 59.4%
- Daily rates average $207
Shoulder Season
- Revenue averages $2,520 per month
- Occupancy maintains around 41.8%
- Daily rates hold near $197
Low Season (January, February, March)
- Revenue drops to average $1,627 per month
- Occupancy decreases to average 29.8%
- Daily rates adjust to average $175
Seasonality Insights for Rothbury
- The Airbnb seasonality in Rothbury shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Rothbury's highest earning potential, with monthly revenues capable of climbing to $4,032, occupancy reaching a high of 63.0%, and ADRs peaking at $212.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,485, occupancy could drop to 27.7%, and ADRs may adjust down to $167.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Rothbury.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Rothbury seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Rothbury (2025)
Exploring the top neighborhoods for short-term rentals in Rothbury? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Rothbury Town Centre | The heart of Rothbury, filled with shops, cafes, and local amenities. A charming area that attracts tourists exploring Northumberland National Park and the nearby Cragside. | Cragside House and Gardens, Rothbury Golf Club, Simonside Hills, Coquetdale Brewery, Rothbury Farmers Market |
| Northumberland National Park | A stunning national park offering breathtaking landscapes, hiking, and outdoor activities. Ideal for guests seeking nature and adventure. | Hadrian's Wall, Simonside Hills, Ingram Valley, Coquetdale, Kielder Water and Forest Park |
| Thropton | A picturesque village close to Rothbury, offering a quieter stay with access to scenic countryside and local pub charm. | Thropton Mill, Thropton Village Green, Rothbury Riverside |
| Cragside | Famous for its historic house and gardens, Cragside is a unique destination for tourists interested in history and architecture. | Cragside House and Gardens, Gardens at Cragside, Historic walks |
| Coquetdale | A scenic area along the River Coquet, perfect for fishing, walking, and enjoying the tranquil Northumbrian countryside. | River Coquet, Walking trails, Local flora and fauna |
| Alwinton | A small village that serves as a gateway to the hills and trails of the Northumberland countryside, popular for hiking enthusiasts. | The Cheviot Hills, Hiking trails, Local wildlife |
| Breamish Valley | Famous for its beautiful valley and the River Breamish, it's a great place for those looking to enjoy rural retreats and outdoor sports. | Breamish Valley hikes, Fishing spots, Scenic drives |
| Harbottle | A peaceful village known for its castle ruins and stunning rural surroundings, attracting visitors interested in history and nature. | Harbottle Castle, Walking trails, Local historical sites |
Understanding Airbnb License Requirements & STR Laws in Rothbury (2025)
While Rothbury, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Rothbury to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Rothbury (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Rothburybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Orchard House - Full House Rental upto 12
Entire Place • 6 bedrooms
Highbury
Entire Place • 3 bedrooms
Addycombe Cottage
Entire Place • 2 bedrooms
Carven House
Entire Place • 3 bedrooms
Alt-Na-Craig
Entire Place • 3 bedrooms
Well Strand
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Rothbury (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Rothbury based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 14 | $485,403 | 77 | 2.78/5.0 |
| Graham | 1 | $126,664 | 67 | 4.85/5.0 |
| Northumberland Holidays | 6 | $126,243 | 483 | 4.91/5.0 |
| Simon | 3 | $74,142 | 120 | 4.76/5.0 |
| Rosie | 2 | $40,918 | 94 | 4.99/5.0 |
| Matthew | 2 | $36,777 | 309 | 4.93/5.0 |
| Andy & Lyd | 2 | $26,450 | 180 | 4.93/5.0 |
| Susie | 1 | $24,872 | 63 | 5.00/5.0 |
| Suzsi | 1 | $24,119 | 69 | 4.96/5.0 |
| Juliette | 1 | $23,763 | 215 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Rothbury.
Dive Deeper: Advanced Rothbury STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Rothbury. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRothbury Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Rothbury
- The Rothbury Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.6% of the 49 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Rothbury, House properties are the most common (61.2%), reflecting the local real estate landscape.
- Houses represent a significant 61.2% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, others, outdoor/unique (combined 10.2%) offer potential for unique stay experiences.
Rothbury Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Rothbury
- The dominant room capacity in Rothbury is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 67.4% of the active Airbnb listings in Rothbury, indicating a high concentration in these sizes.
- A significant 28.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Rothbury.
Rothbury Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Rothbury
- The most common guest capacity trend in Rothbury vacation rentals is listings accommodating 4 guests (30.6%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Rothbury STR market, accounting for 59.2% of listings.
- 22.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Rothbury.
- On average, properties in Rothbury are equipped to host 3.9 guests.
Rothbury Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Rothbury
- The most common availability pattern in Rothbury falls within the 181-270 days range, representing 40.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Rothbury (38.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 28.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Rothbury Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
29.5% of total
2 Nights
9 listings
20.5% of total
3 Nights
9 listings
20.5% of total
4-6 Nights
4 listings
9.1% of total
7-29 Nights
1 listings
2.3% of total
30+ Nights
8 listings
18.2% of total
Key Insights
- The most prevalent minimum stay requirement in Rothbury is 1 Night, adopted by 29.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.2%) caters to monthly stays (30+ nights) in Rothbury, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 29.5% of Rothbury hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 29.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Rothbury.
Rothbury Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
10 listings
25.6% of total
Flexible
5 listings
12.8% of total
Moderate
7 listings
17.9% of total
Firm
5 listings
12.8% of total
Strict
12 listings
30.8% of total
Cancellation Policy Insights for Rothbury
- The prevailing Airbnb cancellation policy trend in Rothbury is Strict, used by 30.8% of listings.
- There's a relatively balanced mix between guest-friendly (30.7%) and stricter (43.6%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 30.8% market standard in Rothbury.
- With 30.8% using Strict terms, this is a viable option in Rothbury, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Rothbury.
Rothbury STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Rothbury
- The overall average booking lead time for vacation rentals in Rothbury is 77 days.
- Guests book furthest in advance for stays during July (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (97 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (77 days) as a baseline for your pricing and availability strategy in Rothbury.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Rothbury averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Rothbury (2025)
Amenity Prevalence
Amenity Insights for Rothbury
- Essential amenities in Rothbury that guests expect include: Heating, Smoke alarm, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, TV, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Rothbury: Heating, Smoke alarm, Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Rothbury to stay competitive.
Rothbury Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Rothbury
- The typical guest profile for Airbnb in Rothbury consists of primarily domestic travelers (91%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 91.4% of guests.
- Key international markets include United Kingdom (91.4%) and Netherlands (1.6%).
- Top languages spoken are English (71.4%) followed by German (7.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Edinburgh.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Rothbury Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Hayton | 13 | $4,333 | $239.53 | 60% |
| Watermillock | 16 | $4,281 | $274.03 | 50% |
| Kielder | 12 | $4,215 | $329.21 | 53% |
| Pooley Bridge | 13 | $4,145 | $317.26 | 52% |
| Kettlewell | 18 | $4,078 | $326.66 | 48% |
| Staveley-in-Cartmel | 25 | $4,054 | $355.95 | 47% |