Reigate and Banstead Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Reigate and Banstead in 2025? Explore comprehensive Airbnb analytics for Reigate and Banstead, England, United Kingdom to uncover income potential. This 2025 STR market report for Reigate and Banstead, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 177 active listings.

Whether you're considering an Airbnb investment in Reigate and Banstead, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Reigate and Banstead Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Reigate and Banstead Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$179
The average rental revenue earned for an occupied room per day in Reigate and Banstead.
Occupancy Rate(?)
45.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,010
Typical annual income for an Airbnb listing in Reigate and Banstead. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
2.3%
Positive growth (2.3%) vs. last year.
Peak Revenue Month(?)
May
The month with the highest average earnings, indicating peak season in Reigate and Banstead.
Lowest Revenue Month(?)
February
The month with the lowest average earnings, indicating the low season in Reigate and Banstead.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
177
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Reigate and Banstead (2025)

Understanding the monthly revenue variations for Airbnb listings in Reigate and Banstead is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Reigate and Banstead is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Reigate and Banstead across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $5,045+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $3,157 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,782 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $918, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Reigate and Banstead

Reigate and Banstead Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Reigate and Banstead STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Reigate and Banstead:

  • Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 69% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 45%.
  • Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Reigate and Banstead

Average Daily Rate (ADR) Airbnb Trends in Reigate and Banstead (2025)

Effective short term rental pricing strategy in Reigate and Banstead involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Reigate and Banstead typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $284+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
  • Typical properties (Median) charge around $131 per night.
  • Entry-level properties (Bottom 25%) earn around $74 per night.

Average Daily Rate (ADR) Trend by Month in Reigate and Banstead

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Airbnb Seasonality Analysis & Trends in Reigate and Banstead (2025)

Peak Season (May, June, July)
  • Revenue averages $2,980 per month
  • Occupancy rates average 49.4%
  • Daily rates average $163
Shoulder Season
  • Revenue averages $2,582 per month
  • Occupancy maintains around 48.1%
  • Daily rates hold near $168
Low Season (January, February, March)
  • Revenue drops to average $1,882 per month
  • Occupancy decreases to average 40.1%
  • Daily rates adjust to average $170

Seasonality Insights for Reigate and Banstead

  • The Airbnb seasonality in Reigate and Banstead shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Reigate and Banstead's highest earning potential, with monthly revenues capable of climbing to $3,103, occupancy reaching a high of 56.1%, and ADRs peaking at $180.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,824, occupancy could drop to 39.5%, and ADRs may adjust down to $161.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Reigate and Banstead.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Reigate and Banstead seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Reigate and Banstead (2025)

Exploring the top neighborhoods for short-term rentals in Reigate and Banstead? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Banstead Village
A charming village with a rich history and beautiful surroundings. Ideal for families and those seeking a peaceful getaway while being close to London.
Banstead Park, Nork Park, The Banstead Arts Festival, Banstead Commons, The Old Lodge, St. Ann's Church
Reigate Town Centre
A vibrant market town with a mix of historical sites and modern amenities, making it appealing for both tourists and business travelers.
Reigate Castle, Priory Park, Reigate Caves, Eaton Green, The Belfry Shopping Centre, Reigate Hill
Tattenham Corner
Close to Epsom Downs, this area offers great access to beautiful countryside and is traditionally a good spot for horse racing fans.
Epsom Downs Racecourse, Tattenham Corner station, The Tattenham Corner Hungarian Community Centre, Local pubs and restaurants, Walking trails
Earlswood
An attractive area known for its lakes and parks. Perfect for visitors looking for outdoor activities in a picturesque setting.
Earlswood Lakes, Redhill Aerodrome, Local parks, Walking and cycling paths, Fishing opportunities
Redhill
A bustling town with great transport links to London and Gatwick Airport, attracting business travelers and tourists alike.
Redhill Memorial Park, The Harlequin Theatre, Local shopping centres, Redhill Market, Nearby scenic countryside
Merstham
A suburban area that offers access to open spaces and nearby countryside, appealing to those looking for a quiet stay close to urban conveniences.
Merstham Park, Walking trails, Local restaurants, Merstham's historic architecture
Lower Kingswood
Close to the scenic Surrey Hills, this area is popular with nature lovers and hikers, making it suitable for outdoor enthusiasts.
Banstead Woods, Local trails, Nearby golf courses, Country pubs
Tadworth
A picturesque village with a strong community feel and access to rural attractions, ideal for families and those wanting a peaceful retreat.
Tadworth Court, Local parks, The village shops, Tadworth station, Surrounding countryside

Understanding Airbnb License Requirements & STR Laws in Reigate and Banstead (2025)

While Reigate and Banstead, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Reigate and Banstead to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Reigate and Banstead (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Reigate and Bansteadbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Luxury Surrey Hills Manor | Sleeps 16+ | Parking

Luxury Surrey Hills Manor | Sleeps 16+ | Parking

Entire Place • 8 bedrooms

$296,180
Revenue
53.5%
Occupancy
$1501.72
Daily Rate
Home Away Luxury Living - Redhill

Home Away Luxury Living - Redhill

Entire Place • 3 bedrooms

$90,896
Revenue
56.6%
Occupancy
$370.48
Daily Rate
Host & Stay | Station Approach

Host & Stay | Station Approach

Entire Place • 4 bedrooms

$74,784
Revenue
55.3%
Occupancy
$324.47
Daily Rate
Cheerful 5 bedroom house with off street parking

Cheerful 5 bedroom house with off street parking

Entire Place • 5 bedrooms

$73,048
Revenue
78.2%
Occupancy
$254.79
Daily Rate
Stylish 3 bedroom house in Reigate

Stylish 3 bedroom house in Reigate

Entire Place • 3 bedrooms

$65,512
Revenue
64.7%
Occupancy
$265.78
Daily Rate
Luxury Woodland Shepherds Hut & Romantic Hot Tub

Luxury Woodland Shepherds Hut & Romantic Hot Tub

Entire Place • 1 bedroom

$62,351
Revenue
93.0%
Occupancy
$177.93
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Reigate and Banstead (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Reigate and Banstead based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kingswood Manor2$321,4341084.79/5.0
Richard6$175,5232364.86/5.0
Robert5$144,951894.72/5.0
Abi2$120,7656695.00/5.0
LGW Short Lets6$113,963654.15/5.0
Cristina3$94,6482794.94/5.0
Michelle1$90,896145.00/5.0
Caroline2$89,554304.74/5.0
Alison3$89,2661674.93/5.0
Host & Stay1$74,784124.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Reigate and Banstead.

Dive Deeper: Advanced Reigate and Banstead STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Reigate and Banstead. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Reigate and Banstead Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Reigate and Banstead

  • The Reigate and Banstead Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 177 active rentals. This indicates strong guest preference for privacy and space.
  • However, a notable 29.4% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
  • Looking at the property type distribution in Reigate and Banstead, House properties are the most common (44.1%), reflecting the local real estate landscape.
  • Houses represent a significant 44.1% portion, catering likely to families or larger groups.
  • The presence of 11.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like unique stays, outdoor/unique (combined 4.5%) offer potential for unique stay experiences.

Reigate and Banstead Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Reigate and Banstead

  • The dominant room capacity in Reigate and Banstead is 1 bedroom listings, making up 46.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 67.8% of the active Airbnb listings in Reigate and Banstead, indicating a high concentration in these sizes.

Reigate and Banstead Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Reigate and Banstead

  • The most common guest capacity trend in Reigate and Banstead vacation rentals is listings accommodating 2 guests (28.2%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Reigate and Banstead STR market, accounting for 49.1% of listings.
  • 14.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Reigate and Banstead.
  • On average, properties in Reigate and Banstead are equipped to host 3.0 guests.

Reigate and Banstead Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Reigate and Banstead

  • The most common availability pattern in Reigate and Banstead falls within the 271-366 days range, representing 36.2% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 63.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Reigate and Banstead (27.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 36.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Reigate and Banstead Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (50%)

1 Night

84 listings

50% of total

2 Nights (13.1%)

2 Nights

22 listings

13.1% of total

3 Nights (11.3%)

3 Nights

19 listings

11.3% of total

4-6 Nights (10.7%)

4-6 Nights

18 listings

10.7% of total

7-29 Nights (4.8%)

7-29 Nights

8 listings

4.8% of total

30+ Nights (10.1%)

30+ Nights

17 listings

10.1% of total

Key Insights

  • The most prevalent minimum stay requirement in Reigate and Banstead is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (63.1%) of the Reigate and Banstead Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (10.1%) caters to monthly stays (30+ nights) in Reigate and Banstead, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 50% of Reigate and Banstead hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 10.1% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Reigate and Banstead.

Reigate and Banstead Airbnb Cancellation Policy Trends Analysis (2025)

Refundable

1 listings

0.7% of total

Super Strict 60 Days

1 listings

0.7% of total

Flexible (31.1%)

Flexible

47 listings

31.1% of total

Moderate (29.8%)

Moderate

45 listings

29.8% of total

Firm (11.9%)

Firm

18 listings

11.9% of total

Strict (25.8%)

Strict

39 listings

25.8% of total

Cancellation Policy Insights for Reigate and Banstead

  • The prevailing Airbnb cancellation policy trend in Reigate and Banstead is Flexible, used by 31.1% of listings.
  • There's a relatively balanced mix between guest-friendly (60.9%) and stricter (37.7%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 31.1% market standard in Reigate and Banstead.
  • Regularly review your cancellation policy against competitors and market demand shifts in Reigate and Banstead.

Reigate and Banstead STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Reigate and Banstead

  • The overall average booking lead time for vacation rentals in Reigate and Banstead is 38 days.
  • Guests book furthest in advance for stays during June (average 63 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 33 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (55 days avg.) sees the longest lead times, while Winter (41 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Reigate and Banstead.
  • For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 63 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 55 days) to capture early planners.
  • Monitor your own booking lead times against these Reigate and Banstead averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Reigate and Banstead (2025)

Amenity Prevalence

Amenity Insights for Reigate and Banstead

  • Essential amenities in Reigate and Banstead that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Heating, Essentials, Smoke alarm are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Reigate and Banstead: Wifi.
  • Prioritize adding missing essentials: Wifi.
  • Consider adding popular differentiators like Heating or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Reigate and Banstead to stay competitive.

Reigate and Banstead Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Reigate and Banstead

  • The typical guest profile for Airbnb in Reigate and Banstead consists of a mix of domestic (62%) and international guests, often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 61.7% of guests.
  • Key international markets include United Kingdom (61.7%) and United States (12.4%).
  • Top languages spoken are English (57.4%) followed by French (8.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Reigate and Banstead Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Dorney12$8,335$622.4845%
Lambourn11$6,081$669.4728%
City of Westminster1,327$6,043$486.6652%
Wraysbury14$4,719$396.1846%
Old Windsor22$4,655$347.1254%
Dinton11$4,637$242.1658%
Flore10$4,534$347.0340%
Kintbury12$4,015$250.1354%
Nettlestone26$3,980$391.9942%
Cotswold District1,829$3,905$362.8344%

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