Preston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Preston in 2025? Explore comprehensive Airbnb analytics for Preston, England, United Kingdom to uncover income potential. This 2025 STR market report for Preston, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 218 active listings.
Whether you're considering an Airbnb investment in Preston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Preston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Preston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Preston (2025)
Understanding the monthly revenue variations for Airbnb listings in Preston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Preston is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Preston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,228+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,264 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,214 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $547, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Preston
Preston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Preston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Preston:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Preston
Average Daily Rate (ADR) Airbnb Trends in Preston (2025)
Effective short term rental pricing strategy in Preston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Preston typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $205+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $84 per night.
Average Daily Rate (ADR) Trend by Month in Preston
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Airbnb Seasonality Analysis & Trends in Preston (2025)
Peak Season (April, July, May)
- Revenue averages $1,819 per month
- Occupancy rates average 39.4%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,584 per month
- Occupancy maintains around 38.7%
- Daily rates hold near $135
Low Season (January, February, March)
- Revenue drops to average $1,361 per month
- Occupancy decreases to average 38.2%
- Daily rates adjust to average $126
Seasonality Insights for Preston
- The Airbnb seasonality in Preston shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Preston's highest earning potential, with monthly revenues capable of climbing to $1,865, occupancy reaching a high of 44.8%, and ADRs peaking at $140.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,263, occupancy could drop to 31.3%, and ADRs may adjust down to $125.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Preston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Preston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Preston (2025)
Exploring the top neighborhoods for short-term rentals in Preston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| City Centre | The heart of Preston, featuring a mix of shopping, dining, and cultural attractions. Ideal for visitors looking to experience local life and amenities within walking distance. | Fishergate Shopping Centre, Museum of Lancashire, Avenham Park, Preston Guild Hall, St. George's Shopping Centre |
| Fulwood | A suburban area known for its residential vibe and proximity to green spaces. Popular among families and visitors who prefer a quieter stay while still being close to the city. | Ashton Park, Fulwood Arena, Local eateries, Preston Golf Club |
| Deepdale | Home to Preston North End's football club, this area attracts sports fans and is a perfect spot for those coming for events and matches at the stadium. | Deepdale Stadium, Local pubs, Sainsbury's Superstore |
| Ribbleton | A residential area that offers a variety of local amenities and is well connected to the city centre, making it a good choice for budget-conscious travelers. | Local parks, Community centers, Shopping facilities |
| Brougham | A neighborhood known for its historical architecture and proximity to cultural sites, appealing to visitors interested in history and heritage. | Brougham Hall, Lancashire Archives, Preston Cemetery |
| Penwortham | Located just across the River Ribble, this area provides a suburban feel with scenic views, ideal for nature lovers and those seeking peaceful accommodations. | Cuerden Valley Park, Local nature reserves, River Ribble walks |
| St. Matthews | A vibrant community area close to various entertainment options and educational institutions, popular among younger travelers and students. | St. Matthew's Church, Local parks, University of Central Lancashire |
| Higher Penwortham | Offers beautiful residential streets and green spaces, making it a favored location for visitors who appreciate a tranquil environment while remaining close to Preston’s attractions. | Local parks, Walking trails, Preston Docks |
Understanding Airbnb License Requirements & STR Laws in Preston (2025)
While Preston, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Preston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Preston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Prestonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Woodpecker Cottage
Entire Place • 2 bedrooms
Heritage house, close to park and town centre
Entire Place • 5 bedrooms
The Nut House
Entire Place • 1 bedroom
Rural hot tub escape at Beacon Fell
Entire Place • 2 bedrooms
Adamsons Barn
Entire Place • 4 bedrooms
Woodcutters cabin
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Preston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Preston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Helen & Ally | 14 | $248,082 | 222 | 3.87/5.0 |
| Cottages | 5 | $193,493 | 55 | 4.86/5.0 |
| John | 8 | $162,371 | 1529 | 4.89/5.0 |
| Zulf & Oves | 19 | $155,095 | 396 | 4.78/5.0 |
| Studio Stay Preston | 18 | $154,865 | 226 | 3.40/5.0 |
| Andrew | 7 | $134,430 | 1666 | 4.90/5.0 |
| Heather | 6 | $121,242 | 154 | 4.80/5.0 |
| Natalie | 10 | $118,095 | 41 | 2.87/5.0 |
| Smooth Stays | 6 | $82,661 | 18 | 1.62/5.0 |
| Sirina | 4 | $71,150 | 27 | 3.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Preston.
Dive Deeper: Advanced Preston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Preston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPreston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Preston
- The Preston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.8% of the 218 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Preston, Apartment/Condo properties are the most common (64.7%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
- The presence of 7.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 1.4%) offer potential for unique stay experiences.
Preston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Preston
- The dominant room capacity in Preston is 1 bedroom listings, making up 51.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Preston, indicating a high concentration in these sizes.
- With over half the market (51.4%) consisting of studios or 1-bedroom units, Preston is particularly well-suited for individuals or couples.
Preston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Preston
- The most common guest capacity trend in Preston vacation rentals is listings accommodating 2 guests (41.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Preston STR market, accounting for 63.7% of listings.
- A significant 44.0% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Preston.
- 12.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Preston.
- On average, properties in Preston are equipped to host 3.1 guests.
Preston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Preston
- The most common availability pattern in Preston falls within the 271-366 days range, representing 49.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 76.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Preston (26.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 25.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Preston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
82 listings
40.4% of total
2 Nights
40 listings
19.7% of total
3 Nights
16 listings
7.9% of total
4-6 Nights
17 listings
8.4% of total
7-29 Nights
24 listings
11.8% of total
30+ Nights
24 listings
11.8% of total
Key Insights
- The most prevalent minimum stay requirement in Preston is 1 Night, adopted by 40.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (60.1%) of the Preston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.8%) caters to monthly stays (30+ nights) in Preston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 40.4% of Preston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Preston.
Preston Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
0.6% of total
Super Strict 60 Days
7 listings
4% of total
Non-refundable
1 listings
0.6% of total
Super Strict 30 Days
1 listings
0.6% of total
Flexible
42 listings
23.7% of total
Moderate
67 listings
37.9% of total
Firm
28 listings
15.8% of total
Strict
30 listings
16.9% of total
Cancellation Policy Insights for Preston
- The prevailing Airbnb cancellation policy trend in Preston is Moderate, used by 37.9% of listings.
- There's a relatively balanced mix between guest-friendly (61.6%) and stricter (32.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.9% market standard in Preston.
- Regularly review your cancellation policy against competitors and market demand shifts in Preston.
Preston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Preston
- The overall average booking lead time for vacation rentals in Preston is 44 days.
- Guests book furthest in advance for stays during May (average 62 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Preston.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 62 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Preston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Preston (2025)
Amenity Prevalence
Amenity Insights for Preston
- Essential amenities in Preston that guests expect include: Smoke alarm, Heating, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Preston: Smoke alarm, Heating, Wifi, TV.
- Prioritize adding missing essentials: Smoke alarm, Heating, Wifi, TV.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Preston to stay competitive.
Preston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Preston
- The typical guest profile for Airbnb in Preston consists of primarily domestic travelers (80%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 80.4% of guests.
- Key international markets include United Kingdom (80.4%) and United States (4.6%).
- Top languages spoken are English (60.8%) followed by Spanish (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Preston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Grinton | 14 | $5,456 | $365.05 | 51% |
| Cartmel Fell | 17 | $4,719 | $331.68 | 52% |
| Casterton | 11 | $4,578 | $300.82 | 51% |
| Cark | 11 | $4,540 | $885.21 | 31% |
| Flore | 10 | $4,534 | $347.03 | 40% |
| Abbeycwmhir | 10 | $4,502 | $259.19 | 49% |
| Craven Arms | 10 | $4,487 | $292.69 | 50% |
| Eglwys-bach | 16 | $4,413 | $315.23 | 52% |
| Waverton | 16 | $4,358 | $444.20 | 33% |
| Hayton | 13 | $4,333 | $239.53 | 60% |