Oswestry Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in Oswestry in 2025? Explore comprehensive Airbnb analytics for Oswestry, England, United Kingdom to uncover income potential. This 2025 STR market report for Oswestry, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 33 active listings.
Whether you're considering an Airbnb investment in Oswestry, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oswestry Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oswestry Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oswestry (2025)
Understanding the monthly revenue variations for Airbnb listings in Oswestry is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oswestry is typically December, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oswestry across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,405+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,638 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,696 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $874, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oswestry
Oswestry Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oswestry STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oswestry:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oswestry
Average Daily Rate (ADR) Airbnb Trends in Oswestry (2025)
Effective short term rental pricing strategy in Oswestry involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oswestry typically peaks in December and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $232+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $121 per night.
- Entry-level properties (Bottom 25%) earn around $91 per night.
Average Daily Rate (ADR) Trend by Month in Oswestry
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Airbnb Seasonality Analysis & Trends in Oswestry (2025)
Peak Season (December, May, August)
- Revenue averages $2,734 per month
- Occupancy rates average 49.0%
- Daily rates average $143
Shoulder Season
- Revenue averages $2,113 per month
- Occupancy maintains around 41.9%
- Daily rates hold near $142
Low Season (February, March, September)
- Revenue drops to average $1,777 per month
- Occupancy decreases to average 39.5%
- Daily rates adjust to average $147
Seasonality Insights for Oswestry
- The Airbnb seasonality in Oswestry shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oswestry's highest earning potential, with monthly revenues capable of climbing to $2,763, occupancy reaching a high of 53.2%, and ADRs peaking at $158.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,702, occupancy could drop to 32.9%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oswestry.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oswestry seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oswestry (2025)
Exploring the top neighborhoods for short-term rentals in Oswestry? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oswestry Town Centre | The vibrant heart of Oswestry, featuring a mix of historical charm and modern amenities. Ideal for guests wanting to explore local shops, cafes, and markets. | Oswestry Castle, Oswestry Museum, The Old Bell, Market Hall, Plas Walk |
| Historic Hill | A scenic area with stunning views of the surrounding countryside, perfect for guests looking for tranquility and nature-inspired stays. | Llangollen Canal, Oswestry Hillfort, Horseshoe Pass, The Welsh Borders |
| Llanymynech | A charming village close to major routes, appealing to those who enjoy rural settings with access to local attractions. | Llanymynech Hill, Panorama Walk, Llanymynech Waterfalls |
| Whittington | A picturesque village known for its castle and strong community vibe, attractive to families and history enthusiasts. | Whittington Castle, The Olde Barbridge Inn, St. John's Church |
| Gobowen | A suburb of Oswestry with good amenities and connections, perfect for travelers looking for easy access to urban facilities and rural adventures. | Gobowen Railway Station, Park Hall Countryside Experience |
| Weston Rhyn | A quaint village located near the border with Wales, making it a great spot for hiking and exploring the countryside. | Ceiriog Valley, Mynydd y Gader |
| St. Martins | A small village with local charm, suitable for those seeking a peaceful retreat while being close to Oswestry and its amenities. | St. Martins Church, Local farms |
| Trefonen | A lovely community on the outskirts of Oswestry, known for its scenic walks and close-knit feel, ideal for nature lovers. | Trefonen Hill, Local trails, The Pentre |
Understanding Airbnb License Requirements & STR Laws in Oswestry (2025)
While Oswestry, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oswestry to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oswestry (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oswestrybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Little Underhill at Underhill House
Entire Place • 4 bedrooms
Lodge with 6 Bedrooms
Entire Place • 6 bedrooms
The Coach House
Entire Place • 2 bedrooms
Courtyard Cottage at Underhill House
Entire Place • 2 bedrooms
Contemporary converted church
Entire Place • 3 bedrooms
Luxury Shepherd’s Hut near Picturesque Oswestry
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oswestry (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oswestry based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lisa And Alex | 3 | $144,337 | 131 | 3.31/5.0 |
| Rachael | 6 | $115,237 | 37 | 3.22/5.0 |
| Cottages | 3 | $75,515 | 17 | 3.24/5.0 |
| Carolyn | 2 | $34,793 | 66 | 4.86/5.0 |
| Simon | 1 | $31,051 | 109 | 4.96/5.0 |
| Isabel | 1 | $27,701 | 133 | 4.95/5.0 |
| Michael | 1 | $26,869 | 26 | 4.65/5.0 |
| Zoe | 1 | $26,293 | 284 | 4.99/5.0 |
| Paula | 1 | $23,732 | 35 | 4.97/5.0 |
| Aled | 1 | $21,976 | 41 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oswestry.
Dive Deeper: Advanced Oswestry STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oswestry. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOswestry Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oswestry
- The Oswestry Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.8% of the 33 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oswestry, House properties are the most common (51.5%), reflecting the local real estate landscape.
- Houses represent a significant 51.5% portion, catering likely to families or larger groups.
- The presence of 6.1% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 3.0%) offer potential for unique stay experiences.
Oswestry Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oswestry
- The dominant room capacity in Oswestry is 2 bedrooms listings, making up 36.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 66.7% of the active Airbnb listings in Oswestry, indicating a high concentration in these sizes.
Oswestry Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oswestry
- The most common guest capacity trend in Oswestry vacation rentals is listings accommodating 4 guests (30.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Oswestry STR market, accounting for 48.5% of listings.
- 12.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oswestry.
- On average, properties in Oswestry are equipped to host 3.0 guests.
Oswestry Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oswestry
- The most common availability pattern in Oswestry falls within the 271-366 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 69.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Oswestry (30.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 33.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oswestry Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
16 listings
50% of total
2 Nights
10 listings
31.3% of total
3 Nights
1 listings
3.1% of total
7-29 Nights
1 listings
3.1% of total
30+ Nights
4 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Oswestry is 1 Night, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.3%) of the Oswestry Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Oswestry, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50% of Oswestry hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oswestry.
Oswestry Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
6.9% of total
Non-refundable
1 listings
3.4% of total
Refundable
1 listings
3.4% of total
Flexible
10 listings
34.5% of total
Moderate
6 listings
20.7% of total
Firm
6 listings
20.7% of total
Strict
3 listings
10.3% of total
Cancellation Policy Insights for Oswestry
- The prevailing Airbnb cancellation policy trend in Oswestry is Flexible, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (55.2%) and stricter (31.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 34.5% market standard in Oswestry.
- Using a Strict policy might deter some guests, as only 10.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Oswestry.
Oswestry STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oswestry
- The overall average booking lead time for vacation rentals in Oswestry is 58 days.
- Guests book furthest in advance for stays during May (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 47 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (86 days avg.) sees the longest lead times, while Winter (61 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Oswestry.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 86 days) to capture early planners.
- Monitor your own booking lead times against these Oswestry averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oswestry (2025)
Amenity Prevalence
Amenity Insights for Oswestry
- Essential amenities in Oswestry that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like Smoke alarm, Free parking on premises, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oswestry: TV.
- Prioritize adding missing essentials: TV.
- Consider adding popular differentiators like Smoke alarm or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oswestry to stay competitive.
Oswestry Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oswestry
- The typical guest profile for Airbnb in Oswestry consists of primarily domestic travelers (93%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 92.7% of guests.
- Key international markets include United Kingdom (92.7%) and United States (2.6%).
- Top languages spoken are English (69.7%) followed by German (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and Glasgow.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oswestry Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $8,558 | $573.69 | 49% |
| Chew Magna | 14 | $6,649 | $399.59 | 46% |
| Long Sutton | 17 | $5,726 | $383.88 | 46% |
| Stoke St. Michael | 10 | $5,277 | $424.04 | 42% |
| Oldland Common | 13 | $5,093 | $355.47 | 43% |
| Llanrhidian | 15 | $4,842 | $386.18 | 53% |
| Crai | 20 | $4,799 | $371.85 | 46% |
| Limpley Stoke | 10 | $4,598 | $523.47 | 52% |
| Abbeycwmhir | 10 | $4,502 | $259.18 | 49% |
| Ashley | 16 | $4,496 | $321.11 | 52% |