Osmington Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Osmington in 2025? Explore comprehensive Airbnb analytics for Osmington, England, United Kingdom to uncover income potential. This 2025 STR market report for Osmington, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Osmington, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Osmington Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Osmington Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$279
The average rental revenue earned for an occupied room per day in Osmington.
Occupancy Rate(?)
55.0%
High demand. Good booking frequency.
Median Annual Revenue(?)
$49,166
Typical annual income for an Airbnb listing in Osmington. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-1.8%
Slight decrease (-1.8%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Osmington.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Osmington.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Osmington (2025)

Understanding the monthly revenue variations for Airbnb listings in Osmington is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Osmington is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Osmington across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $9,398+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,719 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $4,041 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,192, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Osmington

Osmington Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Osmington STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Osmington:

  • Best-in-class properties (Top 10%) achieve 87%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 51%.
  • Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Osmington

Average Daily Rate (ADR) Airbnb Trends in Osmington (2025)

Effective short term rental pricing strategy in Osmington involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Osmington typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $511+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $319 or more.
  • Typical properties (Median) charge around $216 per night.
  • Entry-level properties (Bottom 25%) earn around $149 per night.

Average Daily Rate (ADR) Trend by Month in Osmington

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Airbnb Seasonality Analysis & Trends in Osmington (2025)

Peak Season (August, July, June)
  • Revenue averages $7,784 per month
  • Occupancy rates average 72.2%
  • Daily rates average $303
Shoulder Season
  • Revenue averages $4,802 per month
  • Occupancy maintains around 49.4%
  • Daily rates hold near $276
Low Season (January, February, March)
  • Revenue drops to average $3,155 per month
  • Occupancy decreases to average 42.1%
  • Daily rates adjust to average $240

Seasonality Insights for Osmington

  • The Airbnb seasonality in Osmington shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Osmington's highest earning potential, with monthly revenues capable of climbing to $8,900, occupancy reaching a high of 83.9%, and ADRs peaking at $316.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,971, occupancy could drop to 37.4%, and ADRs may adjust down to $233.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Osmington.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Osmington seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Osmington (2025)

Exploring the top neighborhoods for short-term rentals in Osmington? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Osmington Bay
A picturesque coastal area known for its stunning views and natural beauty. Ideal for vacationers looking for a peaceful retreat by the sea, perfect for families and outdoor enthusiasts.
Osmington Beach, South West Coast Path, White Horse of Osmington, Historic Osmington Village, Nearby Weymouth, Lulworth Cove
Weymouth
A vibrant seaside town with a rich maritime history, attractive beachfront, and a wide range of activities. Popular among tourists for its sandy beaches, shops, and restaurants.
Weymouth Beach, Nothe Fort, Weymouth Harbour, Sea Life Park, Jurassic Coast, Sandworld Sculpture Park
Dorchester
The county town of Dorset, rich in history and culture. Attracts visitors interested in local history, literature, and museums, making it appealing for short-term rentals.
Dorset County Museum, Maiden Castle, Thomas Hardy's Cottage, Max Gate, The Keep, Prince of Wales Magistrates Court
Lulworth Cove
Famous for its unique geological formations and breathtaking coastal scenery. A great spot for eco-tourists and families looking for outdoor adventures.
Lulworth Cove, Durdle Door, Lulworth Castle, Butterfly Reserve, Walking Trails, Georgian cottages
Portland
An island connected to the mainland by a causeway, known for its rugged coastline and maritime heritage. Attractive to tourists looking for unique experiences and local culture.
Portland Bill Lighthouse, Folly Pier, Chesil Beach, Portland Museum, The Verne Citadel, Isle of Portland
Wyke Regis
A charming village on the outskirts of Weymouth, offering scenic views and close proximity to both town and nature. Great for families looking for a residential holiday experience.
Wyke Regis Beach, Nothe Gardens, Chesil Beach, Radipole Lake, Local pubs and eateries, Historical landmarks
Chickerell
A lovely village with easy access to Weymouth and beautiful countryside, appealing to guests seeking a quiet retreat with access to local attractions and outdoor activities.
Chickerell Beach, St Mary's Church, Thorncombe Woods, Nearby nature reserves, Local walking paths, Community events
Bridport
A market town known for its vibrant arts scene and beautiful countryside. Offers a blend of local culture, shopping, and proximity to the Jurassic Coast, appealing to creative types and tourists alike.
Bridport Market, Bridport Arts Centre, Fossil hunting at the coast, Local galleries and shops, Nearby West Bay, River Asker

Understanding Airbnb License Requirements & STR Laws in Osmington (2025)

While Osmington, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Osmington to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Osmington (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Osmingtonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Large coastal cottage with spa and private pool

Large coastal cottage with spa and private pool

Entire Place • 5 bedrooms

$206,377
Revenue
59.3%
Occupancy
$916.23
Daily Rate
A luxury unique home spa - White Stones Retreats.

A luxury unique home spa - White Stones Retreats.

Entire Place • 5 bedrooms

$183,953
Revenue
59.9%
Occupancy
$868.39
Daily Rate
Pitch 30 Creek Caravan Park Ringstead dog friendly

Pitch 30 Creek Caravan Park Ringstead dog friendly

Entire Place • 2 bedrooms

$79,030
Revenue
78.1%
Occupancy
$302.57
Daily Rate
Pitch 24 Creek Caravan Park Ringstead dog friendly

Pitch 24 Creek Caravan Park Ringstead dog friendly

Entire Place • 2 bedrooms

$72,269
Revenue
82.5%
Occupancy
$270.43
Daily Rate
Old Post Office Thatched Cottage

Old Post Office Thatched Cottage

Entire Place • 4 bedrooms

$66,837
Revenue
38.6%
Occupancy
$431.86
Daily Rate
Old Milking Parlour

Old Milking Parlour

Entire Place • 3 bedrooms

$66,715
Revenue
48.6%
Occupancy
$278.35
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Osmington (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Osmington based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Andrew2$390,3301854.87/5.0
Visit Ringstead5$331,200584.97/5.0
Cottages2$125,714244.95/5.0
Kerrie3$120,4651294.97/5.0
Peter2$100,7374304.70/5.0
Kate1$66,837404.68/5.0
Evie1$55,737234.91/5.0
Simon1$54,262364.89/5.0
Nigel1$45,322474.94/5.0
Rebecca1$41,8531005.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Osmington.

Dive Deeper: Advanced Osmington STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Osmington. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Osmington Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Osmington

  • The Osmington Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Osmington, House properties are the most common (71.9%), reflecting the local real estate landscape.
  • Houses represent a significant 71.9% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique, others (combined 6.2%) offer potential for unique stay experiences.

Osmington Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Osmington

  • The dominant room capacity in Osmington is 3 bedrooms listings, making up 34.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 62.5% of the active Airbnb listings in Osmington, indicating a high concentration in these sizes.
  • A significant 53.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Osmington.

Osmington Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Osmington

  • The most common guest capacity trend in Osmington vacation rentals is listings accommodating 6 guests (50%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 6 guests and 8+ guests dominate the Osmington STR market, accounting for 65.6% of listings.
  • 65.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Osmington.
  • On average, properties in Osmington are equipped to host 5.2 guests.

Osmington Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Osmington

  • The most common availability pattern in Osmington falls within the 181-270 days range, representing 40.6% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 56.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in Osmington (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 43.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Osmington Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (12.9%)

1 Night

4 listings

12.9% of total

2 Nights (48.4%)

2 Nights

15 listings

48.4% of total

3 Nights (12.9%)

3 Nights

4 listings

12.9% of total

4-6 Nights (6.5%)

4-6 Nights

2 listings

6.5% of total

30+ Nights (19.4%)

30+ Nights

6 listings

19.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Osmington is 2 Nights, adopted by 48.4% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (61.3%) of the Osmington Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (19.4%) caters to monthly stays (30+ nights) in Osmington, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 2 Nights minimum stay, as 48.4% of Osmington hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
  • A 2-night minimum appears standard (48.4%). Consider this for weekends or peak periods.
  • Explore offering discounts for stays of 30+ nights to attract the 19.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Osmington.

Osmington Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days (9.7%)

Super Strict 60 Days

3 listings

9.7% of total

Flexible (19.4%)

Flexible

6 listings

19.4% of total

Moderate (29%)

Moderate

9 listings

29% of total

Firm (25.8%)

Firm

8 listings

25.8% of total

Strict (16.1%)

Strict

5 listings

16.1% of total

Cancellation Policy Insights for Osmington

  • The prevailing Airbnb cancellation policy trend in Osmington is Moderate, used by 29% of listings.
  • There's a relatively balanced mix between guest-friendly (48.4%) and stricter (41.9%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 29% market standard in Osmington.
  • Regularly review your cancellation policy against competitors and market demand shifts in Osmington.

Osmington STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Osmington

  • The overall average booking lead time for vacation rentals in Osmington is 72 days.
  • Guests book furthest in advance for stays during May (average 126 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in January (average 36 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (107 days avg.) sees the longest lead times, while Winter (54 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Osmington.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 126 days out to capitalize on advance planning.
  • Target marketing efforts for the Summer season well in advance (at least 107 days) to capture early planners.
  • Monitor your own booking lead times against these Osmington averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Osmington (2025)

Amenity Prevalence

Amenity Insights for Osmington

  • Essential amenities in Osmington that guests expect include: Heating, Smoke alarm, TV, Wifi. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Free parking on premises, Backyard are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Osmington: Heating, Smoke alarm, TV, Wifi.
  • Prioritize adding missing essentials: TV, Wifi.
  • Consider adding popular differentiators like Kitchen or Free parking on premises to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Osmington to stay competitive.

Osmington Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Osmington

  • The typical guest profile for Airbnb in Osmington consists of primarily domestic travelers (90%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 90.1% of guests.
  • Key international markets include United Kingdom (90.1%) and United States (2.6%).
  • Top languages spoken are English (67.5%) followed by French (9.5%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from England and London.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Osmington Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Englishcombe13$8,558$573.6949%
Chew Magna14$6,649$399.5946%
Lambourn11$6,081$669.4728%
Long Sutton17$5,726$383.8846%
Stoke St. Michael10$5,277$424.0442%
Winsham10$5,154$484.2252%
Oldland Common13$5,093$355.4743%
Crai20$4,799$371.8546%
Dinton11$4,637$242.1658%
Limpley Stoke10$4,598$523.4752%

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